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Advertisers
WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Now Gymbox comps a fake outdoor campaign
This is becoming an epidemic: another advertiser has been outed for merchandising fake posters, using mock-ups rather than the real…
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Special gets off the mark in London with Mutti
It’s hard for agencies to invade other markets without a holding company behind them but New Zealand’s Special opened in…
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System1: Women’s World Cup ads outscore the men
Ad effectiveness measurement System1 reckons the ads are better in the Women’s World Cup football than they were in the…
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Eddie Gold: the smartphone’s not for turning: why the only way is up
The era of vertical-oriented video has, to be fair, been heralded more than once in the decade or so since…
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Dentsu unveils new US structure around iProspect and Merkle
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure…
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Ex-Saatchi & Saatchi CEO Chris Kay launches global coaching collective
Former Saatchi & Saatchi London boss Chris Kay is launching a global coaching and content “collective” called andOpen.xyz. Kay (above),…
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Raheem Sterling forms new production company Playmaker Films
Chelsea and England forward Raheem Sterling – a regular in front of the camera with his work for Gillette and…
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New Commercial Arts adds Vodafone Business brief
Another Friday, another new business win for New Commercial Arts. OK, not exactly a new client but Vodafone’s business division…
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