Finance

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

Undeterred by its PLC travails – a big write-off is on the way – M&C Saatchi is boosting its operation in China by hiring CH Yang from Publicis as its new CEO. Yang (below) was CEO of Publicis Shanghai and ...

Disney+ is joining the streaming avalanche in November and it’s signed up the ever-dependable Jeff Goldblum to make his own show and, of course, appear in the launch ads. Is there anything this multitasker can’t or won’t do? The aforementioned ...

How often does a media owner morph into a successful ad agency? It has been done – Havas started as a news agency – but Vice, not so long ago one of those alternative channels that was going to change ...

Tim Bell, latterly Lord Bell, one of the giant figures of adland in an era where there were many contenders, has died aged 77. Bell founded the Bell Pottinger PR firm with Piers Pottinger – which imploded many years later ...

Being global has its benefits but WPP CEO Mark Read may be wondering about some of his far-flung empire, as WPP AUNZ, the business formed by the merger of Australia’s biggest ad group STW and WPP in 2016 (with WPP ...

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming ...

Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO ...

It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be helpful. They need to win a few decent names plus get some decent creative work out there in the public ...