Finance

We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with ...

What difference does a name change make? RBS (Royal Bank of Scotland as was and still majority owned by the UK government after nearly bringing the nation grinding to a halt in the banking crisis) is changing its name to ...

If you’re going to riff on Valentine’s Day you may as well find the biggest canvas you can and that’s certainly the case with dessert brand Gü in this timely interactive campaign. Gü is inviting dessert lovers to submit romantic ...

Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic growth of 3.3 per cent for the year (2.9 per cent in Q4) with profits of $656m compared to 2018’s ...

WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” Clients have included Digicel and MetLife. Founded in 2004, XumaK is a relative minnow with ...

TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite. The short-form video platform, which didn’t ...

As we’ve noted before, Sir Martin Sorrell used to say that Omnicom was good at operations but had no strategy, although SMS has been kinder since he quit WPP for S4Capital. No strategy seems to be paying off as the ...

S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem to have mellowed him. In an Ad age podcast he refers to the way all the holding companies, especially his ...

Great things were expected from former Channel 4 boss David Abraham’s Wonderhood Studios when it launched about a year ago but since then not much has emerged, although Wonderhood has been busy on the programme-making front. But now the agency ...