Finance

Is it any better to discriminate against “straight white men” than people of other genders and ethnicities? Positive discrimination may be one way of levelling a playing field but not, surely, when it means people losing their jobs. But that’s ...

I see that Dentsu International, currently being reorganised and simplified (we’re told) by new boss Wendy Clark has appointed a global chief product officer of media, one Doug Ray (below, who started as an ad agency planner.) Doug is responsible ...

As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. ...

Looks like back to the office is going to be back to a battleground, at least as far as many women in the ad business and their bosses/alleged persecutors are concerned. Zoe Scaman (above) of strategy business Bodacious (bold and ...

London agency BMB has won Fullgreen, one of the new, seemingly endless wave of alternative food companies – this plant-based contender specialising in cauliflower rice. Fullgreen was founded by Gem Misa and husband Jamie Harris, who were looking for easy ...

In the pandemic (Boris is about to tell us it’s back to normal – let’s hope he’s right) McDonald’s UK stuck to gritty, would-be realistic stories about the small things in life. To some effect, Burger King wins the global ...

Healthcare used to be one of those things that agencies did – but no-one wanted to talk about it much (although the money was reportedly good) or work on it. But, as the world tiptoes out of the pandemic, healthcare ...

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...