All of a sudden the world’s looking more troubled for adland, despite its better than expected bounceback form the recession. A perfect storm of war in the Ukraine and its effect on energy and commodity prices, a grinding halt in ...
Read More »Havas launches ethics accreditation for staff and clients
Didn’t know there was an Institute of Advertising Ethics but there is, it seems, and there’s a special IAE certificate – Certified Ethical Advertising Executive (CEAE) – developed with Creighton Business School and the University of Texas at Austin. Havas ...
Read More »Another billion reasons not to flog off Channel 4
The UK government is, in many, ways quite a diverting comedy: Partygate, tractorgate (watching porn in Parliament), bloodcurdling noises from a nakedly ambitious foreign secretary over Ukraine, echoed by a PM who seems to think poking the Russian bear is ...
Read More »Take that Elon – Ford takes aim at Musk and Tesla
Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration – readied for the Kentucky Derby (blue collar too) – takes a pop at an unnamed individual who’s very noisy ...
Read More »Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), ...
Read More »Havas and Arnold win recruitment giant Randstad duo
Netherlands-based Randstad, which claims to be the biggest global specialist HR services provider, has appointed Havas London as its creative agency of record. At the same time its online-only recruitment site Monster has chosen sibling Arnold Worldwide in Boston to ...
Read More »David Droga outlines his vision for new Accenture Song
David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...
Read More »IPG follows rivals with strong Q1 2022 – now investors will seek better long term growth
Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from 2021 with organic net revenue growth of 11.5%. Organic revenue increases among the big five (WPP, Omnicom, IPG and Publicis ...
Read More »Brands in the front line over Ukraine
Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has appeared in St Petersburg,. using the logos of companies who’ve pulled out of Russia over the invasion of Ukraine. Spelling ...
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