Finance

Is it time to do a review of 2020? Well we kind of did that with our multifarious Agencies of the Year and the dust still has to settle on this grimy old year. The end of year break will ...

It’s been a pretty terrible year for the world with Covid-19. Business in general has suffered hammer blows and advertising, marketing and media more than their fair share. MAA has had its downs too: we lost business partner and contributor ...

It’s been a busy end to the year for Uncommon, which has won yet another pitch, this time for money saving app Yolt. Uncommon has been appointed, as ever, for its success in driving brand fame, with a brief to ...

It hasn’t been a bad crop of Christmas ads this year even if, in the midst of new lockdowns across the world, it hasn’t always been easy to buy what they’re selling. They’re eagerly reviewed (by all sorts of media) ...

Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid growth of the internet and technology in general has significantly contributed to their evolution to the point that now, they ...

All that money spent on making new Christmas ads and Coca-Cola’s ‘Holidays Are Coming’ still tops System1’s measurement of emotional reaction in audiences, topping the table in both the US and UK. This 20-year old campaign seems to prove that ...

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

For too long there has been a disconnect between two major functions in digital advertising – the ad creators and the media planners. Traditionally, the creators cook up a suite of ad creatives, ring the bell for the planning team ...

Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t be the only person seeking new pastures as we venture into this strangest of holiday seasons. The turn of the ...