Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was a rather distressing message from Ad Contrarian Bob Hoffman, who’s been fighting the good fight on a regular basis for ...
Read More »Disney’s Chippendales takes to the digital OOH streets
Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the broadcast wonders of the medium. Nothing to frighten the horses. Would a movie about a female troupe (not nearly such ...
Read More »Saatchi wins new global asset manager ALTi
Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited and Cartesian Growth Corp. The new company is valued at around $1.1 billion, with $60 billion in assets under management ...
Read More »The Corner wins Asahi UK beer portfolio
Indie agency The Corner has won Asahi UK’s creative business following a competitive pitch. As well as Asahi Super Dry, brands include Peroni Nastro Azzurro, Grolsch, Pilsner Urquell, Meantime and London Pride. The brief also includes sponsorships with Aston Martin, ...
Read More »Halifax goes behind closed doors in latest NCA ‘It’s a people thing’ campaign
Halifax has been telling us “it’s a people thing” via New Commercial Arts for a couple of years and it’s moved on to a 7.13pm thing, showing an assortment of homes behind supposedly closed doors at that hour – in ...
Read More »Leo Burnett and director Edgar Wright raise McDonald’s arches for the first time
McDonald’s advertising through Leo Burnett in the UK has been pretty seamless, presented as a British brand (without overdoing it.) ‘Fancy a McDonald’s?’ is an Anglicisation of long-serving ‘I’m Lovin’ It’ which caused consternation at Burnett all those years ago ...
Read More »Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will make copywriters and art directors (among others) redundant as it seems to be able to do everything pretty reliably. Actor ...
Read More »M&C Saatchi joins New Year creative hire round
Some agencies at least are hiring although the turn of the year is traditionally the time when they clear the decks. Anomaly in the US has reportedly gone in for a Roman-style decimation, firing 10%. Reason being that Dunkin’ Donuts ...
Read More »Harbour Collective wins key workers discount scheme Network
Paul Hammersley’s Harbour, a collective of specialist agencies, has won Network, described as a discount scheme for key workers. Network is behind schemes including discountsforteachers.com and healthservicediscounts.com and has over three million members in the UK. MD Storm Postlethwaite says: ...
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