Finance

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s attention on every platform, one of the best ways to ...

UK commercial TV marketing body Thinkbox has been looking into people’s attitudes to advertising and found (which won’t necessarily surprise you) that TV delivers the “strongest signals” across all categories and audiences with social media and video performing “significantly” worse. ...

For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty teenager: no house parties while we’re away they say only to find there’s a marquee erected at the bottom of ...

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...

Havas Media Group in the UK is launching what it calls a “social equity marketplace”aiming to give clients the opportunity to use so-called under-represented media. This follows a similar initiative in the US. The UK marketplace includes Black, Asian, minority ...

The World Out of Home Organization’s global #OurSecondChance campaign has so far appeared on 40,000 digital screens with an estimated donated media value to date of US$40m. This makes it comfortably the world’s biggest all-format digital Out of Home campaign ...

As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven people in the UK are effectively locked down already and the medics are pushing for a national ban) some brave ...

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

M&C Saatchi is still with us and celebrating its 25th birthday even though neither event looked very likely when it was hit by an accounting black hole last year. But the three remaining amigos, David Kershaw, Bill Muirhead and Jeremy ...