Finance

All that money spent on making new Christmas ads and Coca-Cola’s ‘Holidays Are Coming’ still tops System1’s measurement of emotional reaction in audiences, topping the table in both the US and UK. This 20-year old campaign seems to prove that ...

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

For too long there has been a disconnect between two major functions in digital advertising – the ad creators and the media planners. Traditionally, the creators cook up a suite of ad creatives, ring the bell for the planning team ...

Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t be the only person seeking new pastures as we venture into this strangest of holiday seasons. The turn of the ...

Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart. Pintarget MD Charlie Makin says: “Adventurous gin lovers want ...

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the ...

It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so it’s a slightly different MAA Agency of the Year review this year. Tracking the fortunes of international agencies and advertisers ...

Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and ...