Finance

The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...

It’s hardly another rebrand but DDB, one of the creative feathers in Omnicom’s hat, has “re-imagined” its Four Freedoms, the principles guiding the agency articulated by Keith Reinhard back in 1987. They were (and remain) Freedom from Fear, Freedom to ...

Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going to be known as Accenture Song. More practically this means all its agencies, including Karmarama in the UK and The ...

WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth ...

It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here he is on the first Piers Morgan Uncensored segment of Rupert Murdoch’s new Talk TV, trying to get a word ...

Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from clear how he’s going to get the money back. But maybe that’s not the point. Very rich people (Musk is ...

Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign features new ways to drink Malibu, including cocktails and ready to drink serves. ‘Welcome to Malibu’ was directed by Dave ...

One of those roles that pops up now and then in agencies is chief client officer (no, not that CCO), more often in media agencies. In the old days it would probably have been head of account management and Havas ...

Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called “dick veins’ from its surface. Following a Twitter kerfuffle when someone noticed a smooth Snicker, Mars said: “contrary to what’s ...