Finance

Mobile games company King has appointed BBH to the creative account for Candy Crush Saga, the match-three puzzle game with over five trillion levels played. King’s brief will see BBH create a new brand platform for Candy Crush Saga for ...

US Canned water company Liquid Death (you feel this is a brand that wants to get noticed) is diversifying into iced tea, regarded, it seems, as “your grandma’s drink.” So the brand’s in-house team has recruited ‘Jackass’ director Jeff Tremaine ...

Tow of the more interesting UK-based mmarcoms groups have been out hiring. Creative agency Elvis, owned by Next15, has hired Grey’s Alexandru Vasile as creative director and Ogilvy team Susie Nagel-Davies and Adam Ablo (below) from Ogilvy as senior creatives ...

Nando’s is embarking on an ambitious brand spruce-up via New Commercial Arts, smarter restaurants and a new brand campaign, ‘This must be the place.’ The first features (very briefly) Arsenal player Bukayo Saka and a group of friends, one of ...

Incumbent VCCP has pulled out of the Nationwide pitch after working on the account for eight years. VCCP says: “We have had the privilege of working with Nationwide for around 8 years and are incredibly proud of the work we’ve ...

Dentsu, Hakuhodo, and ADK are among the firms and individuals facing criminal charges over bid-rigging for the 2020 Tokyo Olympics. Dentsu Group president and CEO Hiroshi Igarashi has already admitted Dentsu’s involvement and collusion in planning and fixing the pre-Games ...

System1 and ITV have released what they call the top-performing UK ads of 2022, ranked using System1’s Test Your Ad platform, which measures viewers’ second-by-second emotional responses to a database of nearly 25,000 ads aired in the UK. Every ad ...

Interpublic CEO Philippe Krakowsky has been busily ringing the changes since the took over from Michael Roth and now flagship digital agency R/GA has new leaders: CEO Sean Lyons is on his way – “to pursue a new opportunity” – ...

More shuffling of the top decks at McCann – and a further sign that McCann and network structure McCann Worldgroup are becoming effectively one – Javier Campopiano, worldwide CCO at Grey Group, is to be global CCO of McCann Worldgroup ...