Finance

Andy Main’s Ogilvy has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior ...

Froneri is the world’s second-biggest ice cream maker after Unilever it seems – based in hardly tropical north Yorkshire – with Nestle as an investor. It’s the ice cream season now in the UK (if it ever stops raining here) ...

Brothers and Sisters has won back the Center Parcs account it lost to VMLY&R in 2017. Lead creative agency Brothers and Sisters was supported in the pitch by TMW and production company Affixxius. B&S CEO Matt Charlton says: “We are ...

London, or at least London people, seem to be becoming a powerhouse of French-own ad group Havas. Havas Creative global CEO Chris Hirst is installed in Havas’ Kings Cross London ‘village,’ and now UK strategy head Mark Sinnock has been ...

This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA campaign inviting inquisitive others – Facebook anyone? – to “mind their own business.” iPhone users now have to opt in ...

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...

Cannes is back in June – sort of, still virtual alas – with lions in their cages for pandemic-ravaged 2020 as well as 2021. Microsoft has already been awarded its Creative Marketer of the Year, deservedly no doubt although there ...

Accenture Interactive is rolling out its creative flagship Droga5 around the world, first in Tokyo then Brazil and China later this year. NYC-based D5 also has a thriving outpost in London. Heading up Tokyo are Chris Burgess,CCO Masaya Asai and ...

WPP CEO Mark Read has been telling executives from the Out of Home industry about how the new WPP operates (it’s a creative problem-solver for clients) its commitment to zero carbon emissions, the road to recovery for the global ad ...