Finance

Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well in the US, still sounds lumpy. Folding Grey (not so long ago quite a jewel in the WPP crown on ...

Boris Johnson is expected to announce later today that he’s resigning as Conservative Party Leader but intends to stay on until the autumn until a new one is elected. Who will, barring further UK political earth tremors, be the next ...

Diet Coke is about to celebrate its 40th anniversary (blimey) and it’s signed up Kate Moss for a rumoured £5m as its “creative director.” Moss says she is “thrilled to join the Diet Coke family” and “I love the past ...

WPP is merging design companies Design Bridge and Superunion to create what it calls a “single world-leading design company,” Design Bridge and Partners. Superunion itself is the result a 2018 merger between WPP design shops Brand Union, The Partners, Lambie-Nairn ...

Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion and accelerate its expansion into technology. Equistone takes over from Mayfair Equity Partners which invested in Talon in 2017. Talon ...

The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and ambitions, Organisation (client and agency teams), Understanding and Learning (striving for best practice.) “Nourishing the S.O.U.L. is key for agencies ...

The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84% of marketing content is visual, yet it’s the least understood and analysed element of the marketing mix. In the last ...

Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett winning the food and beverages giant in India. Leo B will handle creative and digital for all PepsiCo brands in the country following a multi-agency pitch. Last year ...

Don’t wish to be mean or anything but note that OMD, the Omnicom media agency, has just appointed a “chief client experience officer.” Adland is awash with chief this and thats, but what exactly is a chief client experience officer? ...