Even in Covid-ridden 2020, agency new business revenue in 2020 was down by only single-digits at 5.8% globally thanks to media. Media new business revenue for the period of January to December 2020 increased by 6.9%, making up for a ...
Read More »Bud Light bombards us with Super Bowl lemons
Wieden+Kennedy looks set for a good showing at the Super Bowl and here’s another for Bud Light’s Lemonade Seltzer. Big brewers in the US seem to be giving up on beer for fruity alternatives (some would say they gave up ...
Read More »Havas Media regroups with new Entertainment division
Havas Media Group is restructuring itself around three divisions – Havas Media, Havas Market (ecommerce) and newly-minted Havas Entertainment. Havas Entertainment wil absorb existing brand Target Entertainment and content division Jump, which will keep its identity. Jump MD Nick Wright ...
Read More »Ciesco: tech and media sector ready to power M&A bounce-back in 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the face of the Covid crisis. Ciesco tracked global M&A activity in these sectors, reporting 1,091 M&A transactions in 2020, with ...
Read More »Publicis Groupe’s Epsilon hit for $150m in data fraud case
Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information about consumers everywhere? Epsilon, which Publicis Groupe bought for $4.4bn in 2019, has agreed a $150m settlement with the US ...
Read More »Havas CX wins global Aesop skincare business
Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International. Aesop originated in Australia and is now owned ...
Read More »Strategy chiefs head exodus from AMV BBDO
AMV BBDO’s long-serving joint strategy heads Craig Mawdsley and Bridget Angear have fallen on their swords as the agency retrenches after a string of account losses, replaced by Tom White and David Edwards. The duo have already formed a strategy ...
Read More »JAA Media’s John Ayling: an invitation to creative agencies
Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an emergence of a number of new creative agencies. This is an important element in the way the creative industry renews ...
Read More »How the 5G revolution is expected to impact the online gaming sector
The majority of the global population heavily relies upon 4G wireless connectivity to perform daily online tasks. However, this technology is soon to be replaced by 5G services. This will transform a host of industries and virtual gaming is expected ...
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