New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...Read More »
Facebook’s global media pitch team should be interesting – who are the poachers and who the gamekeepers?
Facebook is reviewing its estimated $750m global media account – not a surprise really as most big advertisers seems to do this these days every two years or so. Facebook has only recently emerged as a big advertiser, using advertising ...Read More »
Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs ...Read More »
London design and communications agency Missouri has won Honda Motor Europe’s below-the-line account after a pitch. The brief includes work on Honda’s new HR-V hybrid. Honda is Missouri’s first auto account. Missouri creative director and founder Stuart Wood says: “We ...Read More »
Stan Smith, who was a pretty good tennis player as I recall although not a superstar, has done pretty well out of his tennis shoes for Adidas. And now they’re riding two of the big waves of 2021: green everything ...Read More »
The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a marketing problem. This week, one of the architects of New Labour – an unsurprisingly dissatisfied Lord Mandelson (left) – called ...Read More »
Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ...Read More »
Lots of people in the UK are heading north it seems with even HMG’s Treasury planning to ship staff to Darlington and a chunk of Channel 4 heading to Leeds. On a rather smaller scale Deloitte is planning to open ...Read More »
Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.
Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value brands, in particular what creates trust. The consumer confidence survey reveals that the top three brand qualities to build trust ...Read More »