Finance
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WPP’s Rose unveils survival strategy
New WPP CEO Cindy Rose (left) has revealed her eagarly-awaited strategy – Elevate28 – for the struggling ad company and…
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WPP under the cosh over media deals and rebates
Media buying appears stuck up to its neck in a contemporary version of Groundhog Day. Should media agencies give all…
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George Parker: Omnicom – cheaper by the four dozen..
The Omnicom saga continued on its merry way when it issued its fourth quarter and full-year results last Wednesday. Fuelling…
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Is it make or break for WPP?
WPP is facing what may be a make or break week as new CEO Cindy Rose (below) prepares to unveil…
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Omnicom posts 2025 loss as cost-cutting begins in earnest
Omnicom, newly-reinforced by IPG, has announced its full year 2025 numbers and all we can safely say is that it’s…
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George Parker: the obfuscation of Ogilvy!
I never cease to be amazed at the continuing ability of the ad biz to shoot itself in the foot.…
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All change at Dentsu as international deals may be back on the cards
Japan’s Dentsu, enigmatic as ever, nonetheless seems to have got itself into a right muddle: losing key execs, notably International…
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Publicis wins more than half global new business in 2025
Publicis dominated agency new business in 2025, winning 1485 of 3885 pitches or 56% of all global billings. WPP won…
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Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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