News

Remember 2018, when Publicis Groupe stayed away from Cannes Lions, in order to spend the money on its new inter-agency platform, Marcel? This year, when the rest of the industry is staying away, Publicis Groupe has got the keys to ...

Branded content was at one time seen as a brave new frontier for newspapers looking to attract advertising dollars, and for brands trying to charm consumers with an alternative to regular ads. But Covid-19 is hitting the weakest first, and ...

Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private ...

Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his promised “creative transformation” needs to be firing on all cylinders. Its new global CEO to replace long-serving John Seifert (41 ...

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

Cannes Lions is doing its virtual bit and one of the topics – inevitably – is black representation in the ad industry. Here’s CEO of We Are Pi Alex Bennett-Grant with a taste. Bennett-Grant reckons casting is a particular problem: ...

Omnicom’s adam&eveDDB has been named the (virtual) Cannes Lions European Agency of the Decade, pipping sibling AMV BBDO to the top spot – which won’t be any consolation at all to AMV which has seen A&E knock it off numerous ...

P&G’s at it again, this time with ‘The Pause’ from Grey New York describing the three seconds or so that LGBTQ people (the ‘Q’ seems to stand for queer or questioning) take before describing themselves to others. For Pride Month. ...

This looks like a pretty high-powered kitchen table lockdown start-up. Pura “eco-friendly” baby wipes. Founders Guy and Abi Fennell have been joined by CMO Amanda Richards who’s held lots of senior roles at Unilever and Philips Health and an extensive ...