News

WPP CEO Mark Read said he wanted to invest in creative talent and one of WPP’s big agencies Grey has made a big move in hiring Javier Campopiano, the man behind P&G’s award-winning ‘It’s a Tide ad,’ as CCO of ...

The car industry worldwide seems to be tying itself in knots over electric cars – they cost billions to develop but there aren’t enough charging points and tracking them down is hard even when there is one nearby. But Toyota ...

WPP’s Ogilvy finds itself in hot water over a video produced for the US Customs and Border Protection agency (CPB) showing the (allegedly) civilised facilities in its Tucson facility. Ogilvy has a contract with the CPB worth a purported $12m ...

BMB has won the global creative account for Pernod Ricard’s Beefeater London dry gin. BMB will focus on Beefeater’s Spirit of London platform. The account also includes variants Beefeater 24 and Beefeater Pink. BMB’s first campaign will launch in Europe, ...

Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...

It’s what used to be called the silly season in the UK so who better to tune in to the zeitgeist than last year’s winner of ITV’s Love Island – the ultimate silly season show – Dani Dyer. Dani has ...

Didn’t he do well? Campaign reports that a Dentsu Aegis Network director, thought to be former CEO Jerry Buhlmann, collected £11.1m in 2018, including £5.3m “compensation for loss of office.” Does this mean Jerry didn’t want to go? Anyway, he’ll ...

Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the lead creative agency on WPP’s new VW creative business in the US and made a bright debut with a ‘mea ...

P&G is rebranding Fairy (Fairy Liquid as was) as Fair in its latest effort to effect societal change/be a corporate good guy (you choose.) The venerable detergent has sponsored some research showing that attitudes to LGBT people (or LGBTQ with ...