When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of ...
Read More »MAA blast from the past: Nike – ‘write the future’
Haven’t had one of these for a while. chatting to a seasoned creative director the other day we decided that Nike’s big award-winner ‘Write the Future’ for the 2010 World Cup, was, maybe, the high watermark of a form of ...
Read More »MSQ’s Brave Spark wins Trivento creative
UK marcoms group MSQ is in a rich vein of form with agencies across its diverse empire regularly picking up business. Now Argentinian wine brand Trivento has picked MSQ’s Brave Spark as its global lead creative agency after a three-way ...
Read More »National Lottery operator Allwyn: my indecision is final – account split between Leo Burnett and VCCP
New UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. Burnett wins the brand side, VCCP gaming (whatever that means.) ...
Read More »Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a great age of British creative advertising. Unlike the others it’s still with us under founder Tim Delaney, still producing consistently ...
Read More »Cadbury celebrates cornershop heroes with new ‘win-win’ campaign by VCCP
VCCP’s latest work for Cadbury, “The big win-win,” is designed to encourage people to support their local corner shop. It’s a prize draw, and if you buy a qualifying Cadbury’s chocolate bar (which is most of them), you can enter ...
Read More »Tesco and BBH craft the scary ‘Goof of the Year’
Tesco now has its “very own filter that you can use across TikTok, Instagram and Snapchat,” the supermarket giant says. And it’s certainly succeeded in frightening the horses according to the latest tally of complaints to the UK’s Advertising Standards ...
Read More »LSO strings together a new season campaign by Superunion
The London Symphony Orchestra is between chief conductors this year. Simon Rattle has stepped aside, and Sir Antonio Pappano will take up the role in 2024. So instead of focusing on the conductor as in previous years, Superunion’s new campaign ...
Read More »Uncommon’s new campaign eases B&Q into digital retail
B&Q’s ongoing campaign with Uncommon Creative Studios is getting a new spring burst to promote the DIY retailer’s one-hour click + collect service. A smartphone is playfully integrated into each of three executions to drive home the point that buying ...
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