News

Phrases such as “the best slots on the planet”, “all about the customer” and “win it big” have become commonplace throughout the online casino community. There is indeed something to be said about such promotions when we consider the fact ...

Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images and sounds to influence consumers’ responses without their being consciously aware of it.” First discovered, allegedly, in 1947 when it ...

Five agency vets have formed a new consultancy Now Next Why, aiming to advise agencies and others on growth, including strategic positioning, commercial modelling and internal culture. And, presumably, deals. The five are Stephen Knight, former senior V-P of The ...

The dog that hasn’t barked yet as the marcoms world inches back to post-pandemic normality is M&A, the big deals that everyone expects but which haven’t, so far, happened. WPP, once the busiest acquirer, has pulled in its horns during ...

As COP26 approaches, climate activists are upping their game. You can block the Blackwall Tunnel in the rush hour like Insulate Britain, or you can file a complaint against Brazil’s president Bolsonaro at the International Criminal Court against and make ...

It’s Halloween at the end of the month – as if we didn’t have enough irritations with shortages, rising taxes and Covid rattling though schools – on a weekend, so it’s an even bigger thing. Oh dear. Asda and new ...

Bisto, one of the very earliest moneymakers for ITV as well as its various owners, is back on TV for the first time in six years. From either JWT or McCann, it doesn’t seem to be saying. Current owner Premier ...

Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it ...

A rousing performance form Uber Eats’ latest star courier brings another fresh take to Mother’s ongoing campaign for the brand. Stage and screen actor Ekow Quartey delivers takeaway in dramatic fashion. He sees his job as more than just fulfilling ...