Barclaycard has been totting up the winners and losers in UK consumer spending through 2020 – overall it’s down 7.1% on 2019 – with some interesting beneficiaries. But the bad news first (it’s 2020 after all) Restaurants were down 47% ...
Read More »Ad agencies will change in 2021 – but then they always do
Much speculation about how ad agencies will change in 2021 as the big holding companies try to change their offer and agency staff wonder what they’ll be asked to do (assuming they still have a job.) WPP’s Mark Read appears ...
Read More »Kia Sorento: now it’s a “storytelling machine”
For many years BMW was “the ultimate driving machine.” Now we have the world’s first “storytelling machine” on wheels, from Kia and US agency David&Goliath for the new Sorento SUV (wonder what happened to the other ‘r?) “Stories” seemingly are ...
Read More »2021 is on its way and the auguries aren’t that good..
What do we have to look forward to in 2021? Or, to rephrase, do we have anything to look forward to in 2021? Something we definitely aren’t looking forward to in 2021 is the passing of a generation of people ...
Read More »MAA blast from the past: Axe from 2015
This was one of the last Axe/Lynx ads before Unilever tried to make it go all Dove – rather missing the point. Is it deplorably sexist – not really. ‘Use in Moderation’ prevents any such thing surely. No idea who ...
Read More »David Schwimmer swims against British tide for TSB
Stars of ‘Friends’ keep on befriending us in all sorts of unlikely ways and now David Schwimmer has been enlisted by McCann to put a human face on TSB, the rather troubled bank which has abandoned animation for a more, ...
Read More »What’s David Beckham’s best position for Haig?
It’s been a while since David Beckham had an outing for Haig Club but he’s back, pushing the “single grain” brand (whatever that means) as a mixer, ‘Make your own rules.’ Becks as a middle-aged clubman instead of booting a ...
Read More »Paul Simons: the ad industry is in danger of sinking under a mountain of meaningless jargon
MAA’s late business partner Paul Simons wrote this nearly five years ago. He was right to ask the question. Today’s answer is, sadly, a resounding yes. I convince myself from time to time that I have lost the plot on ...
Read More »Who are the candidates for our 2020 Person of the Year?
Is it time to do a review of 2020? Well we kind of did that with our multifarious Agencies of the Year and the dust still has to settle on this grimy old year. The end of year break will ...
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