News
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Omnicom scores major post-merger win with $190m IBM global media
IBM has handed its $190m global media business to Omnicom after a pitch against Publicis and Dentsu. Incumbent WPP Media…
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Who is Apple’s Lil’ Finder Guy? And what is he for?
Apple seems to be intent on shedding its tech bro image in favour of a more Gen Z-friendly vibe, complete…
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Sport wins over the robots in new campaign for Unibet
Robots, gambling companies and sport are a everywhere, whether we like it or not. Paris agency La Maison Créative Justement…
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$2bn Publicis-Microsoft deal goes beyond media to cover ‘entire workflow’
Can anybody keep up with Publicis Groupe? CEO Arthur Sadoun seems to have a hotline to the big global accounts,…
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Coca-Cola breaks out two very different flavours in new WPP campaigns
Two big campaigns came out of Coca-Cola on a single day, both on a Mexico theme. One marks the first…
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Marmite hides ‘love it or hate it’ dispute inside recipe ads
Thanks to its wide availability and the “umami” flavour championed by chefs like Nigella Lawson, Marmite has taken on a…
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Droga5 has new reasons to turn off your phone in the cinema
Regular cinema goers will be familiar with seeing messages asking you to turn off your phone, mainly feeding off an…
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Adland in the era of Trump
Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to…
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Wendy’s follows Estee Lauder with cross-platform WPP deal
New boss Cindy Rose’s mantra of ‘One WPP’ (with apologies to Publicis) appears to be be paying off with some…
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