Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating costs of energy, food, transport, and the ongoing conflict in Ukraine. As business costs go up, most companies will need ...
Read More »Emma Raducanu and Dua Lipa dance & play tennis for Evian
She may not be having much luck on the court, but Emma Raducanu’s popularity with marketers is undimmed, as this ad for tennis sponsor Evian by Wieden + Kennedy Amsterdam confirms. Here the Bromley girl teams up with North London’s ...
Read More »We Are Social buys Singapore influencer Kobe
We don’t hear so much about Chinese companies taking over the marcoms world these days but We Are Social, owned by China’s BlueFocus International, continues to expand, this time buying Singapore-based influencer agency Kobe. Kobe’s line-up includes celebrities, Instagrammers, bloggers ...
Read More »More social insight from Paddy Power
Paddy Power is on its way to Droga5 (have they taken leave..) but, in the meantime, it’s back on the airwaves with this diverting little film from Octagon, presumably the Interpublic sports marketing agency. Some coffee shops write your name ...
Read More »David Buenos Aires enlists some criminal help to help HSBC tackle identity fraud
HSBC, the bank described as “too big to jail” over money-laundering allegations in Mexico, doesn’t avoid potential controversy in its marketing either and it’s back with a cracker from David Buenos Aires. ‘Dear customer’ is about the perils of identity ...
Read More »News UK launches a series of quirky spots for The Sun
The Sun no longer publishes its circulation figures, but nobody is pretending that print newspapers are very healthy, so Pulse Creative (a joint-venture between The&Partnership, m/SIX and Wunderman Thompson) has devoted a new campaign to driving traffic to the News ...
Read More »M&C Saatchi back in play as share prices stutter
The M&C Saatchi share price isn’t helping the M&C board and preferred suitor Next15, sinking below 200p which makes rival Vin Murria’s bid, exceeded comfortably by Next15’s £310m a couple of weeks ago, more attractive. Next15’s share price isn’t helping ...
Read More »Apple’s audio recipe hits the spot
Apple’s new thing is AirPods with Spatial Sound (is this what used to be called ‘surroundsound?) Anyway audio seems to be a lot of people’s big thing just now, as is Harry Styles. Here he is, courtesy of TBWA/MediaArtsLab trying ...
Read More »Boots’ summer campaign shows what new agency constructs fail to deliver – creativity
A couple of years ago Walgreens Boots’ deal with WPP was hailed as “revolutionary” by all and sundry, encompassing those terribly modern things data, diversity and in-housing. And outcome-based fees, which probably lay at the heart of it. Since then ...
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