News

Publicis Groupe has beaten WPP in a €2 billion media planning and buying shoot-out for the world’s fourth biggest global car giant, Stellantis. Stellantis (the name was chosen because it means “brighten with stars” in Latin) is the new name ...

DDB’s Rapp has won the KFC CRM account in the UK, bouncing back after its loss of the VW Financial Services CRM business to Havas CX. Rapp won after a pitch organised by the AAR. The business moves from Iris. ...

“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...

Is there anything Apple can’t or won’t do? Steve Jobs’ Cupertino creation will doubtless confirm that it’s just about the most profitable company in the history of the world when it announces its latest results shortly (Saudi Arabia’s Aramco oil ...

A recurring theme in advertising is ‘simple,’ clearly it’s dawned on the serried ranks of CSOs that people are increasingly fed up with a world in which everything is complicated – even when it doesn’t need to be. This insight ...

Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like serfs (or thought they were), left with five minutes or so at the end of pitches and presentations (so they ...

“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all working towards – or should be,” says Talon Outdoor global CEO Barry Cupples. “I see Out of Home, with its ...

There’ll be much poring over the entrails of the European Super League’s (ESL) failure to get off the ground this week – the biggest PR disaster in decades some think. So who was in charge of PR? Well the PR ...

Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not Ronaldo’s gleaming pecs or other stand-bys, but the Midnight Ramadan League. This is the winner of UK broadcaster Channel 4’s ...