News

Christmas cheer is in short supply in Serviceplan’s latest “festive” epic for German supermarket Penny. The walls are crumbling and the fabric of society has broken down, but at least there is a glimmer of hope and a Christmas tree ...

Somehow it seems that all’s right with the (ad) world when John Lewis pulls a classic Christmas campaign out of the bag and reclaims its place at the top of the tree. adam&eveDDB’s “The Beginner” uses some of the retailer’s ...

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

The plethora of Christmas ads on TV aren’t the only current manifestations of creativity. US-based global fashion house Coach’s 3D animated film on Ocean Outdoor’s flagship Piccadilly Lights digital screen in London is garnering plenty of attention in rainy London. ...

In this age of social media pile-ons, brands tend to be over-cautious about upsetting people, but it’s alarming how regularly they still seem to forget their heads entirely. Someone at KFC Germany thought it was a good idea to mark ...

Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as corporate engagement officer. Hackett has since done shorter stints working at digital agencies Zone and Head, but it’s notable that ...

Creative adman-turned-artist Dave Buonaguidi, who founded agencies St Luke’s (1995) and Karmarama (2000), has guest edited The Big Issue with a special edition dedicated to art, and featuring a contribution from Jamie Oliver. Buonaguidi follows in the footsteps of names ...

Aldi’s Kevin the Carrot has become a perennial Christmas favourite, and in this year’s ad he takes on the mantle of Macaulay Culkin’s character Kevin in Home Alone. Kevin’s family all fly off to Paris leaving him to protect the ...

McDonald’s is one of those advertisers that sets the bar at Christmas – indeed at any time – and this year it’s with the ‘Alternative Christmas List,’ once again from trusty Leo Burnett. The campaign is based on an app ...