News

Coca-Cola has been persuaded to give Santa a back seat in its Christmas ad this year, and the creative people at DentsuMB in London are telling the story of a young boy, inspired by Santa, who builds a cardboard chimney ...

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

JD Sports has built a formidable presence against the pile-it-high-flog-it-cheap merchants by somehow or other remaining cool even as it dominates many high streets. Its relationships with the likes of Adidas and Nike are obviously key. Now it’s entered the ...

Omnicom Media Group has won British Airways media from WPP in a last round pitch against Havas. WPP, which yesterday won most of Coca-cola’s massive creative and media review, also lost BA creative and customer experience (CX) to Uncommon Creative ...

The doorbell rang this morning; it’s Santa someone said. “You mean Jeff Bezos?” and it was. Amazon is going large this Christmas with this from Lucky Generals, tackling the issue of kindness, which has confused many a philosopher. Highlighted by ...

WPP construct The Pharm looks after Boots and it’s thrown the kitchen sink at ‘Bags of Joy’ with actress Jenna Coleman (Joy presumably) bestowing prezzies on most of the available world. Replete with an improbable snowman (it never snows that ...

The result of Coca-Cola’s massive creative and media review (Coke spent over £3bn pre-lockdown, down from its previous levels) is reportedly imminent. We’d forgotten all about it as it began, incredibly, in January 2021 and seems to have morphed from ...

TK Maxx is where you pick up designer brands for less (wandered into one in London’s well-heeled financial district once, just the place to pick up a tiara) and agency Wieden+Kennedy is going down the well-trodden route of the nervous ...

It’s Christmas 2021, and all that stuff about helping other people seems to have gone out the window – for Peloton at least. In a new festive ad by adam&eveNY, Scrooge doesn’t find the Christmas spirit in helping his fellow ...