Adam&eveDDB is joining the rush to expanded customer experience operations by merging with TRACK, DDB Worldwide’s customer experience and data science operation. The new team is led by Simon Adamson, who takes on the role of chief experience officer of ...
Read More »Now new look Havas loses top New York execs
There’s a notable exodus at Vivendi-owned Havas following the exit of Havas Creative CEO Chris Hirst. New York CEO Laura Maness (below) is on her way as is Havas North America and Arnold chief talent officer Julianna Akuamoah and Havas ...
Read More »British Gas triggers classic duel between The&Partnership and Mother
Sometime soon there should be some white smoke signifying that British Gas has appointed a new creative agency, following a marathon pitch. This could be deciding to stay put at the&Partnership, formerly CHI & Partners. Johnny Hornby’s agency has handled ...
Read More »Chevrolet brings much-needed imagination to car advertising with McCann Shanghai
Never realised the Chevrolet logo was a bowtie, hailing from 1913 so some say, based on Parisian wallpaper. Others say it was borrowed from a coal company. You can now have it in black. Anyway it’s the hero of this ...
Read More »Desperados swaps unusual for the norm
You can say so little about booze these days that all you mostly get is a group of bright young things jigging around with the seemingly incidental presence of a bottle of booze. As, indeed, you do here from Heineken’s ...
Read More »MAA Ad of the Week: Booking.com from adam&eveDDB
No, not that awful campaign with Idris Elba – ‘Booking.com, booking.yeah’ (what data-driven insight produced this stroke of genius?) – but adam&eveDDB’s spin on the Women’s Euros. The Women’s Euros seem to have used up most of adland’s 2022 big ...
Read More »Who wants the untreatable Thames Water account?
Now here’s a challenge for one lucky agency: improve the image of Thames Water (the company that’s currently telling Londoners to use less water – as it’s hot.) Thames Water is looking for a new agency with eight on the ...
Read More »Chris Hirst in surprise exit as Havas merges creative and health networks
Havas chose Bastille Day to take the revolutionary step of merging its creative network with the Havas Health & You network — putting Donna Murphy, global CEO of Havas Health & You, in charge. The move leaves Chris Hirst, the ...
Read More »WPP’s Wavemaker wins Trainline media
WPP’s Wavemaker has won train and coach booking service Trainline’s media strategy and planning account for the UK, Italy and France. Trainline describes itself as a platform these days. The account includes social media, addressable TV, digital audio, out of ...
Read More »