Agencies

Publicis Groupe CEO Arthur Sadoun has rebutted an analyst’s suggestion that Epsolon – the data company for which he just paid $4.4 billion – was not a particularly coveted prize. During a presentation to analysts, Sadoun was asked why — ...

If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a disappointing first quarter of 2019 – with organic growth down (again) by 1.6 per cent – Publicis (below) has confirmed ...

An Hour of Advertising…four things I learned from Dan Cullen-Shute At the start of the month, I launched ‘An Hour of Advertising’. It’s a series of long-read interviews designed to learn from some of the industry’s best and brightest minds. ...

Nivea is a global client for Interpublic Group’s FCB, but this new ad from the London office features a very British take on the whole sunscreen issue. Brits are prone to think that sunscreen is just for holidays abroad, so ...

Mother has unveiled its first work for Sky since winning the business in 2018, and it’s looking like the client will continue to be the big spender that it always was at Engine (formerly WCRS). This new ad does a ...

A French company selling refurbished smart phones is going to have to make a lot of noise to get noticed in the US, so BETC enlisted influencers including Barack Obama, Donald Trump, Ed Sheeran, 50 Cent, Emma Watson and most ...

It’s the last series of broadcasting phenomenon Game of Thrones (in case you hadn’t noticed). In Australia Foxtel and agency DDB Sydney are commemorating this sad event with, appropriately enough, a cemetery – 2000 square metres-worth to house all those ...

When you consider some of the atrocities committed in the name of beer advertising this is a more than creditable effort for Falls City Beer, a craft offering from Louisville Kentucky. From Clovehitch Productions, all two of them (in this ...

I see that Audi is re-pitching its UK creative account, at BBH from just about the time the agency started nearly 40 years ago. Well that’s a long time and, no doubt, it’s been re-pitched in the meantime. But BBH’s ...