Agencies

Mother’s new agency Other is off to a flyer for launch client online florist Bloom & Wild, with a new line ‘Care Wildly’ highlighting the raw emotions that can lie behind a gift of flowers. In the pandemic there’s an ...

Through the foggy masked-covered gloom of October Christmas for adland is coming upon us fast. That means inevitably so are the new batch of Christmas ads. All I can say is what a time to be an agency trying to ...

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that ...

Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...

Havas UK has reaffirmed its commitment to diversity, equity and inclusion with the appointment of a new DE&I (Diversity, Equity & Inclusion) executive committee and the launch of a new charter, setting out the business’ commitments over the next five ...

I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired ...

What we might call institutional ‘wokeness’ has claimed another victim, Richards Group founder and creative director Stan Richards, 87, has, in his own words, “fired himself” after being clocked saying a Motel 6 ad was “too black.” He’s said he ...

If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising ...

There’s very little to choose between these two ads for electric cars from Honda and Lexus. Both are composed of cloud shots, nature scenes, neon-lit tunnels, night-time cityscapes, bridges, stirring music, and a dramatic female voiceover talking about imagination. Electric ...