The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly jumping ship – and now it’s landed an envied place on Apple’s creative roster, displacing long-time partner TBWA\Media Arts Lab ...
Read More »Commit to nothing. Mother and DJ Khaled celebrate enjoyment over endurance for Dubai’s Sun & Sand
Dubai seems to be providing Mother with a rich stream of high budget creative opportunities. After last year’s tourism campaign featuring some huge stars, we now have DJ Khaled, a big US rapper/producer/DJ/entrepreneur, promoting Dubai’s Sun & Sand Sports. It’s ...
Read More »Accountancy giant PwC offers businesses a ‘New Equation’
If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT to giants of the construction world. But the (sometimes inexact) bean counters hoovered up £5bn of revenue in 2022 and ...
Read More »Publicis Groupe EMEA’s new COO spent 23 years at WPP
After 23 years at WPP, most recently as CEO of GroupM EMEA and country chair of Turkey, Demet Ikiler has moved to Publicis Groupe as COO for EMEA. Before joining WPP in 2000, Ikiler, who is expected to spend plenty ...
Read More »Saatchi and Saatchi wades into Roe v. Wade
Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant man ad, this time with ‘50 years of men making decisions over women’s bodies.’ The ad shows the male judges ...
Read More »Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How is this playing out in Out of Home? We’re seeing a couple of interesting factors at play across 2022 and ...
Read More »Meta puts its stamp on the Rugby World Cup with BETC and partners
Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...
Read More »MAA Ad of the Week: Working with Cancer from Publicis
Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis CEO Arthur Sadoun has mobilised his own cancer diagnosis to formidable effect including a new film from Publicis Foundation for ...
Read More »BMB wins LTA Youth tennis lead creative role
UK tennis governing body LTA (Lawn Tennis Association) has appointed BMB as lead creative partner for LTA Youth in a mission to get more children playing tennis. This is a hardy perennial as the Wimbledon summer tennis tournament appears on ...
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