Agencies

Brace yourself for this one: the launch of a new, virtual reality, gamified workout system called FITXR is heralded with a loud, brash ad campaign from Uncommon Creative Studios. The work is running in the US and the UK. FITXR ...

Publicis Groupe’s Starcom has won the E.ON energy business across Europe, and now handles the account in the UK, Germany, Sweden, Czech Republic, Hungary and the Netherlands – as well as retaining its existing relationship in Italy and Romania. Dentsu, ...

Beijing is the setting for the 2022 Winter Olympics and Paralympics – which should cause the odd ruction if they happen – and London agency BMB has been appointed to handle strategy and creative for the UK’s effort via GB ...

5.20pm. Ten minutes ‘til showtime and I’m nervous. I always am at these IPA Awards, even when I don’t have a dog in the fight. They’re the advertising Olympics for me, you see, thanks to the extraordinary scrutiny of its ...

In 2018 BBH won the IPA’s Effectiveness Grand Prix for Audi, and in 2020 the agency – working with MediaCom – bagged the biennual award again, thanks to the Tesco ‘Every Little Helps’ campaign. The pic is of BBH joint ...

WPP’s Grey has won a role as Carlsberg’s “global advertising partner” although the Danish brewer says it will continue to work with local agencies too – good news for the UK’s Fold7 presumably, among others. Grey has handled Carlsberg’s Tuborg ...

Jack Daniels, claimed to be the world’s most valuable spirits brand, may have another ‘Wassup’ on its hands with “I always wanted to do that,” the centrepiece of its first global campaign ‘Make it Count.’ From energy BBDO. The campaign ...

Leagas Delaney has won lots of awards in its time but contributing to a Nobel Prize is something special. Longstanding client the World Food Programme (WFP) has won this year’s Nobel Peace Prize for its contribution to bettering conditions for ...

The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former senior executive at Dentsu Aegis Network. Newsworks is the marketing agency for British national newspapers. Listen to the podcast here.