Agencies
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David Patton: in-housing creativity won’t make brands more creative
Many brands assume that building an internal studio, hiring talented creatives and investing in the latest AI tools will naturally…
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Can Vue turn back the tech tide?
Cinema is another ancient art form in danger of being destroyed by technology, alongside music (Spotify et al) and even…
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Post-merger Omnicom on track
Omnicom, now incorporating IPG and so the biggest ad holding group, saw its Q1 income rise sharply to $405m in…
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Henkel creative moves to WPP
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of…
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Tesco’s free fruit friendly giant hits the spot
Much chatter among those largely opposed to the dominance of the tech giants that such companies are now bigger, richer…
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WPP falls back in Q1 2026 – but says it’s all in the plan
It’s not very often that a company sees its Q1 revenue take a powder and announce it as some kind…
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the…
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