Agencies

Winning ads are a rarity at Cannes these days, Grand Prix and other Lions are almost exclusively the preserve of cause-related stunts. They might as well be in an enlarged Outdoor category. How Mars Petcare’s (estimable) ‘Hope Reef’ can win ...

Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In ...

As Cannes week draws to a close, thoughts are already turning to next year’s festival. Assuming the world hasn’t turned into a flaming sack of rubbish by then, the global industry will be back in France for its customary navel-gazing ...

This, presumably, is big news if you’re a gamer, all new (subscription) PlayStation Plus incorporating PlayStation Now. that’s if you can get your hands on one of course, with supply chains and all that. And if it’s a big launch ...

“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...

Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry ...

Purpose has truly taken hold now that Cannes is half way through, and it’s here in the latest crop of Grand Prix. Today’s award for displaying the least purpose — and the winner of the Grand Prix for Creative Commerce ...

Still not entirely sure how adland can save the planet by cutting emissions – can’t be that many of them surely? – but the UK Advertising Association’s Ad Net Zero initiative is bigging it up at Cannes, announcing an international ...

David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy is joining Brandtech as partner and CCO. D’Arcy (above), said to have been instrumental in teaching brands how to use ...