David Jones’ Brantech Group has closed its deal to buy Fimalac-backed digital agency Jellyfish – after 18 months of trying. Fimalac gets an undisclosed stake in Brandtech and two seats on the board. So is this a merger in all ...
Read More »AB InBev’s Cannes Creative Marketer gong backfires – best to treat celebs with caution
There may well be some red faces at this year’s Cannes Lions – and not caused by lingering over the rosé too long in the sun. AB InBev will be honoured as the first back-to-back winner of Creative Marketer of ...
Read More »McCann London’s Laurence Thomson: my Top Tips for Cannes
Top Tips for Cannes CALM, The Last Photo: A powerful narrative that exposes how the world we project is so often unlike the reality. Sometimes the most impactful ideas are the most simple, and this is one of them. Heinz, ...
Read More »DDB makes the best of a bad job in New York with adam&eveDDB takeover
Omnicom’s DDB is rolling its New York office into adam&eveDDB, the offshoot of the high-flying London agency but one which has hardly set New York alight since launching about five years ago. The new office will be led by Caroline ...
Read More »Lego urges girls to ignore gender stereotypes and ‘play unstoppable’
The FIFA Women’s World Cup starts on July 20th, and Lego is getting ahead of the game with its new “Play unstoppable” campaign, an inspirational piece about throwing off gender stereotypes and doing what feels right for you, It features ...
Read More »Why it’s a good time to support a free MAA
The ad business, like most people who aren’t fortunate enough to produce raw energy or weapons, is facing a more than testing 2023. The media is no exception and, just like our bigger rivals, MAA has to chart its way ...
Read More »Why rising food prices are also a looming threat for marketers and agencies
UK food prices are still increasing at an annual rate of nearly 20%, with the ever-escalating costs hitting poorer families hardest. Yet the Government’s polite request (in the circumstances) to retailers and producers to rein them in has drawn a ...
Read More »TMW Unlimited wins Pride in London as the movement hits a turning point
Over the last 50 years of societal change, Pride has evolved from its more political roots to become a marketer and family-friendly event, an inclusive celebration of diversity whose only controversy is too many brands jumping on the rainbow bandwagon. ...
Read More »Budweiser tries to dig Bud Light out of trans hole
Bud Light has found itself in a right tangle with its unwise trans flirtation (sales and profits going through the floor) and owner AB InBev seems to be trying too remedy things with this tie-up between big brother Budweiser and ...
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