Agencies

And we’re back, so let’s take some time to overcome our recently acquired social anxiety and mentally prepare ourselves. One way to get back into the swing is to remaster the art of buzzword-ery. Yes, the time has come to ...

Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’ – from New Commercial Arts. NCA’s launch campaign features Uma Thurman plus other paramount properties (Jack Whitehall too, inevitably.) The ...

Julie Matheny, who worked on well-known campaigns for the New York Times and Mailchimp at Droga5 New York, is joining Mother London as a creative director. Her move to the UK follows the recent arrival of CCO Felix Richter, who ...

The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry. ...

As the Cannes Lions International Festival of Creativity returns – in hybrid format, following last year’s virtual conference – will we hear the Lions roar more loudly as it once again welcomes adland and rekindles ‘in real life’? My hope ...

I’ve never been great at predictions, as my yearly flutter at the Grand National would attest. Apparently, choosing a jockey based on the colour of his hat isn’t a foolproof strategy. However, I know slightly more about ads than I ...

Scrolling through Netflix recommendations can be pretty tedious; those 98% matches might make sense but they kill off serendipity and lock us in a cultural cul de sac. Publicis Conseil has come up with an alternative algorithm for book and ...

Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate the crossroad of creativity, technology and humanity. The best ideas these days, I think, come from this holy trinity and ...

Humour seems to be raising its head at Cannes this year (the Festival starts at the weekend and goes on and on…) with Havas and Campaign debating the issue (subscription required.). No doubt there’ll be others as a succession of ...