Agencies

Consultant and author Michael Farmer is one of the most incisive and knowledgeable commentators on advertising and the wider business environment. His new book Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business will ...

Everyone can stop worrying about AI taking all those jobs away, UK culture secretary Lucy Frazer (below) is promising a million more jobs in creative industries – worth £50m annually to the economy – by 2030. So she’d better get ...

Companies like to project an image of good corporate citizenship, and generally turn to their marketing departments to make sure everyone know about it. Increasingly, though, they are getting found out, and advertising often gets the blame. Consumers have had ...

The media industry is awash with so-called experts but it’s not very often that you hear from a performer. ITV actor and presenter Bradley Walsh has been speaking at Advertising Week Europe in London and he has some interesting observations. ...

Mother seems to have a lot of fun with its Uber Eats client, and this new campaign to celebrate the release of the latest Ant-Man film on Disney+ is no exception. It’s a very silly, teeny tiny tasting menu inspired ...

The UK Advertising Export Group (UKAEG) and the Department for Business and Trade (DBT) are setting off for La Croisette, joining forces to showcase UK advertising at Cannes Lions (June 19 – 23). There will be two trade missions, including ...

Brands waffle away about helping people but how many actually go the extra mile to do so? CER driving schools in France does, by offering passengers in need of a lift just that, using up the empty seats as instructors ...

Havas has been puzzling about people and brands for 15 years now with its Meaningful Brands Report and the latest – The Me-conomy — How Purpose Got Personal – explores what it calls “the new hyper-personalized purpose era for brands.” ...

Customer experience (CX) is the current magic mushroom at creative agencies with New Commercial Arts, among others, making it an integral part of their offering. Indie rival Uncommon is also doubling down on CX with its Uncommon Experience Studio – ...