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Ad Tech
Where is the outcry over Publicis buying LiveRamp?
Publicis just bought the switchboard that its rivals depend on. The silence that followed tells you everything about where advertising…
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Agencies
Omar Oakes: Why one in four WPP shareholders aren’t convinced
The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters…
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Ad Tech
Omar Oakes: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of…
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Ad Tech
Omar Oakes: AI in media planning – the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it’s one…
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Advertisers
Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells…
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Ad Tech
Omar Oakes: What is your content actually worth when the AI crawlers come for it?
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it…
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Ad Tech
Omar Oakes: Brittish Broadcasting Corporation – what the BBC is trying to tell you
The BBC’s next director general Matt Brittin has never run a broadcaster, commissioned a programme, or worked a day at…
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Ad Tech
Omar Oakes: If the UK’s online advertising can’t police itself, who will?
IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is…
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Advertisers
Omar Oakes: you’re not just buying Netflix inventory. You’re building their walls
Netflix is doubling its ad revenue while quietly throttling the creators who built its audiences. And advertisers are funding both…
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