The&Partnership London has been named global lead creative agency for LG Electronic’s new TV range after an international pitch for the business. The agency’s first work for LG is a global campaign called “Light up your world,” which is running ...
Read More »Ryan Reynolds brings back Match’s Satan – for Mint Mobile
Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably ...
Read More »BMB boxes clever in new Gymbox campaign
The UK is opening up again in a modest way after the latest lockdown and some of us are dying to go to the gym (conversely…) So agency BMB has launched a lively print and poster campaign for upscale London ...
Read More »UM wins Purplebricks UK media
Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business in the UK. Latest is Purplebricks, the UK’s first online, lower commission operator and, from time to time, a big ...
Read More »Was Richard Warren right to say (copy)writing is a lost art?
Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire when he told Campaign: “You can quote me on this: No-one can write in advertising agencies any more.” As with ...
Read More »Five bereaved mothers remind us that ‘Hard calls save lives’ in AMV BBDO’s anti-knife crime campaign
It might be hard to share information with the authorities about criminal behaviour, but there are harder calls you can make. This new campaign for Crimestoppers, supported by the Metropolitan Police, features five women recounting the tragic calls they made ...
Read More »Publicis Groupe signs Trade Desk deal to keep tracking consumers once cookies are over
Publicis Groupe is early out of the blocks with a specialised service to help its clients track and target consumers online once Google has removed third party cookies from its Chrome browser in 2022. A partnership with online ad platform ...
Read More »Lady Gaga tries Dom Perignon rosé – but don’t show the kids
LVMH is plugging its 2006 vintage Dom Perignon rosé champagne and has turned, once again, to Lady Gaga – as you do with something that costs £270 a bottle. “Creative freedom is power” it tells us, in case we’d forgotten ...
Read More »#NowYork campaign by ‘Dog Lovers for New York’ attempts to put the bite back into the ‘Big Apple’
New Yorkers – whether native or not – tend to have a unique relationship with their city. Already its branding is unparalleled; just look at the success of “I Heart New York”, which has never been matched anywhere in the ...
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