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Gaming giant Activision might be worth $75bn to Microsoft (US regulators might still put a spanner in the works of the agreed deal) but how did Activision rise to these dizzy Heights (despite its much-publicised issues.) Back in the day ...

We all know how banks operate don’t we? Their “secret” is to charge you more (they’re always moaning about free current accounts and the cost of ATMs) and pay you as little as possible, even when interest rates rise. So ...

Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East. First Choice in Thailand is launching what it’s calling the world’s first NFT ...

The travel industry is likely to be a relatively big spender post pandemic, and the Singapore Tourism Board has entrusted a budget of $73 million over the next five years to Publicis Groupe’s latest Power of One team, called Shophouse. ...

Advertising in the digital era is often accused of becoming another branch of direct marketing; some might say that (in the purpose era) it’s PR too. Here’s Jennifer Aniston for pharma firm Idorsia heading a campaign against insomnia. From Goodby ...

The Super Bowl ad rush is gearing up ahead of the game on 13th February. NBC sold the bulk of its slots earlier than usual and Pepsi’s half time show acts have been announced with Dr Dre, Snoop Dogg, Eminem, ...

Samsung reckons it’s cracked gaming on mobiles with its new Exynos 2200 ’next generation’ mobile processor and BBH is launching it with an ambitious CGI extravaganza with MJZ and Paris-based digital effects specialist Mikros: ‘Playtime Is Over.’ Directed by Matthijs ...

It could have been worse for Engine: Direct Line Group, reviewing its Churchill insurance and Green Flag creative accounts, has re-appointed the agency to Green Flag but moved Churchill to Saatchi & Saatchi. Saatchi already handles the flagship Direct Line ...

Now that it’s big business, self care has got pretty tiresome and demanding, so do yourself a favour and buy a bunch of flowers instead. That’s the message from “That Flower Feeling,” California’s flower trade body. The campaign by 180 ...