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Microsoft was the top scoring big brand at last night’s NFL Super Bowl according to behavioural science firm System1 Research. It’s ‘We All Win’ featuring its adaptive controller which lets children with disabilities play video games and use tech hardware ...

The energy market seems to be getting genuinely competitive at last, with a few medium sized suppliers limbering up to rival the “big six.” You can’t take on the likes of British Gas and npower without advertising, which is why ...

It’s a bit late for all those advertisers and agencies who’ve finished their Super Bowl ads – Google has two it’s not showing in advance, maybe they’re still in the editing suite – but here are some handy tips from ...

To Moscow here Havas Creative Group is trying to connect Durex to that elusive Generation Z with a campaign against unprotected sex from its Social Media Newsroom. Havas made much of these a few years back. Havas began as a ...

Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely ...

We don’t often print press releases in full but this one from WPP won’t take long: WPP sells stake in Richard Attias & Associates WPP announces that, in line with its stated objective of simplifying its offer and focusing on ...

This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water ...

Toni Harris dreams of being the first woman NFL player and appears to be well on the way, with scholarship offers despite being just five and half feet tall. But she’s surmounted many things in her young life: adoption and ...

Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association admitted at its LEAD 2019 event. Unilever’s Keith Weed, Labour Party deputy leader Tom Watson, and the BBC’s Evan Davis ...