Advertisers

Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a ...

The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it ...

US investment giant BlackRock has appointed DDB globally to market its iShares product – a basket of exchange-traded funds (ETFs) – with adam&eveDDB in charge in London. DDB Mexico has Latin America. A&E has plenty of experience with finance – ...

We thought Sir Martin Sorrell’s pay was yesterday’s news as he’s now ensconced at “better, faster, cheaper” S4 Capital. At WPP he controversially earned buckets including £72m in 2016. But now two shareholder advisors, Glass Lewis and ISS, are urging ...

In these nationalist and self-serving political times. I trust that the more liberal and intellectually minded who descend on Cannes find it within themselves to do the right thing. Celebrate work that is real. Work that is meaningful. And work ...

The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care. There are more ads for funerals in the nether ...

Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work ...

Is another dotcom crash on the way? Shares in recently listed Baidu and Pinterest both plummeted yesterday, China’s Baidu after it posted its first loss as ad sales slowed and Pinterest because it lost more than expected. Uber’s float was ...

“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the ...