Data does not equal insight, as these new ads for cow’s milk replacement Oatly show only too well. Created in-house, they use the information that 44-75 year-old men are the least interested in anything vegan, and they run with it, ...
Read More »MediaMonks London boosts management team with five senior female hires
It’s ‘here come the girls’ at S4Capital’s MediaMonks London (are you allowed to say that any more? Oh well, it’s done now) as the agency expands its London headcount to 85 with five senior female hires. MediaMonks says it’s committed ...
Read More »Adam&eveDDB takes Quorn global – one bite at a time
If you’re an avid news consumer (most of us are these days, however trepidatiously) you might have noticed the dreaded climate change inching up the news agenda as a little Covid light emerges at the end of the tunnel. Very ...
Read More »WPP lures Rob Reilly from McCann as global CCO
WPP CEO Mark Read has made a big statement about the holdng company’s commitment to classical advertising values with the surprise appointment of Rob Reilly, creative chairman of Interpublic’s McCann Worldgroup, as WPP’s new global CCO. Reilly (above) replaces John ...
Read More »Dentsu folds media agency Vizeum into iProspect
When Wendy Clark departed DDB to take over as CEO of Dentsu International (formerly Dentsu Aegis network) she probably expected a lot on her plate but maybe not this much. There’ve been lots of redundancies, Publicis has pulled out of ...
Read More »Cannes Lions will be giving out awards for 2020 and 2021 – but will the festival really take place?
The Cannes Lions Festival looks set to go ahead in some form or other in June, although at the moment the organisers are confirming only that “the awarding of the Lions will take place as usual during the third week ...
Read More »Brands that stopped Republican donations: making a stand or going with the flow?
Many major brands have publicly stated that they will stop donating funds to Republican senators who voted to overturn the US election results last week. These include Facebook, Coca-Cola, Amazon, Airbnb, and American Express, according to website Popular.Info. Hallmark has ...
Read More »You & Mr Jones raises $60m more as it ramps up pursuit of S4Capital and consultancies
David Jones’ self-styled brandtech group seems set on further acquisitions, announcing a further $60m in funding from investment fund Chrysalis, bringing the total of new money raised to $260m since December. The round values the company at $1.36 billion. You ...
Read More »VCCP wins place on new RB hygiene roster with Harpic, Vanish and Finish
London agency VCCP has won a slice of RB (Reckitt-Benckiser as was) business, joining the household goods giant’s new global “brand experience” roster. VCCP will work on hygiene brands Harpic, Vanish and Finish (the last two do other things too ...
Read More »