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“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...

Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry ...

Purpose has truly taken hold now that Cannes is half way through, and it’s here in the latest crop of Grand Prix. Today’s award for displaying the least purpose — and the winner of the Grand Prix for Creative Commerce ...

Still not entirely sure how adland can save the planet by cutting emissions – can’t be that many of them surely? – but the UK Advertising Association’s Ad Net Zero initiative is bigging it up at Cannes, announcing an international ...

David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy is joining Brandtech as partner and CCO. D’Arcy (above), said to have been instrumental in teaching brands how to use ...

It’s the little things like a looming recession, soaring inflation and (for Brits anyway) Boris Johnson in charge that make you look to future with a sense of abject dread. Not wanting to send you further into a depressive spiral, ...

AMV BBDO continues its winning streak at Cannes, taking home its first Grand Prix of 2022 for “Hope Reef,” a campaign for Mars Petcare’s Sheba that is all about restoring 185,000 square metres of coral reefs around the world. Industry ...

Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital media including the metaverse. This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers ...

Accenture Song, the new name for Accenture Interactive sans Droga5, has won more business from Arla Foods, the dairy co-operative. AS has been appointed to handle the launch of two new “sub-brands” across Europe. Arla brands include anchor and Lurpak ...