Gloomy January is upon us, but Krispy Kreme has come to the rescue with an interactive billboard that dispenses light therapy to passers-by in a bid to help combat seasonal affective disorder (SAD). The light-emitting billboard features some cheerful giant ...
Read More »M&C wins global English language testing brief
M&C Saatchi rather specialises in official-sounding bodies and it’s won another tongue-twister, The International English Language Testing System (IELTS.) IELTS, which works with The British Council and Cambridge University, claims to be the leading standardised test of English language proficiency ...
Read More »IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so far – back at the UK coalface it seems as though 2023 may not be the car crash many feared, ...
Read More »ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video. The global campaign, ‘Mind Games – The Experiment,’ from London indie creative agency Neil A Dawson & Company, About Beyond ...
Read More »Reese’s Peanut Butter Cups appoints Mother and puts peanut butter in everything
Mother has won Reese’s Peanut Butter Cups, part of Hershey’s portfolio of brands, after a competitive pitch at the end of last year. A new UK campaign is all about Reese’s impulse to put peanut butter in stuff, and invites ...
Read More »Publicis campaigns to erase stigma of cancer at work
There are many stigmas in the workplace. Whether it’s a disability, coping with kids, sexuality, gender, menstruation or menopause, employers are learning that they have to step up to provide a more inclusive environment if they want to retain talent. ...
Read More »Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising
Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was a rather distressing message from Ad Contrarian Bob Hoffman, who’s been fighting the good fight on a regular basis for ...
Read More »Disney’s Chippendales takes to the digital OOH streets
Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the broadcast wonders of the medium. Nothing to frighten the horses. Would a movie about a female troupe (not nearly such ...
Read More »Saatchi wins new global asset manager ALTi
Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited and Cartesian Growth Corp. The new company is valued at around $1.1 billion, with $60 billion in assets under management ...
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