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Indie agency The Corner has won Asahi UK’s creative business following a competitive pitch. As well as Asahi Super Dry, brands include Peroni Nastro Azzurro, Grolsch, Pilsner Urquell, Meantime and London Pride. The brief also includes sponsorships with Aston Martin, ...

Halifax has been telling us “it’s a people thing” via New Commercial Arts for a couple of years and it’s moved on to a 7.13pm thing, showing an assortment of homes behind supposedly closed doors at that hour – in ...

People who are lucky enough to buy one of Cadbury’s special Creme Eggs – they are half milk chocolate and half white chocolate – must resist eating the egg if they want to claim prize money of up to £10,000. ...

McDonald’s advertising through Leo Burnett in the UK has been pretty seamless, presented as a British brand (without overdoing it.) ‘Fancy a McDonald’s?’ is an Anglicisation of long-serving ‘I’m Lovin’ It’ which caused consternation at Burnett all those years ago ...

Brands always talk about how they want to get “close to culture” and how much closer could you get at the moment than Prince Harry’s underpants? In his book “Spare,” he talks about applying Elizabeth Arden’s Eight Hour Cream to ...

It’s a long time since Cadbury made the running in creative adland but VCCP’s campaign featuring a dad and a daughter (a mixture of affection and, if not quite embarrassment, family unease) is all the more powerful because it’s low-key. ...

A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will make copywriters and art directors (among others) redundant as it seems to be able to do everything pretty reliably. Actor ...

Some agencies at least are hiring although the turn of the year is traditionally the time when they clear the decks. Anomaly in the US has reportedly gone in for a Roman-style decimation, firing 10%. Reason being that Dunkin’ Donuts ...

It’s true that there’s a lot of useful and interesting stuff on TikTok, but in order to access it you do have to spend time teaching the algorithm that you don’t want to watch kids dancing or mums getting drunk ...