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In the first 24 hours after launch, Kate Spade’s new ad was viewed more than 950 million times on TikTok — despite the brand having only 3,000 followers on the platform. The combination of dancing, music and playfulness – along ...

Lucky Generals has done well out of gently sending up Yorkshire stereotypes in its work for Yorkshire Tea (a ranting Sean Bean was a bridge too far maybe) and here’s YT employee Craig launching plant-based Alpro’s speciality tea milk, named ...

Brothers & Sisters has won challenger online estate agency Strike after a competitive pitch. B&S is tasked with creating a new brand idea and ad campaign to run across multiple channels, aimed at challenging the UK market leader Purple Bricks. ...

Surveys always seem to tell you what you think you know already, which is why we ignore most of them. Here’s another from Wunderman Thompson summarising what a tangle companies get into as they try to combine marketing with IT/technology, ...

Advertising’s been berry, berry good to me. Having worked for virtually every ad agency in Christendom on both sides of the Atlantic, either on staff or as a freelancer, I think I’m pretty well qualified to say one thing: every ...

Let’s hope this ad by Uncommon for Google isn’t jumping the gun: it is all about liberation and release and the lifting of lockdown restrictions this summer. All the questions and mixed emotions are aired during this two-minute marathon, which ...

The Auld Enemy rivalry is cranking up as Scotland and England get ready to face one another in the group stages of the Euros in just a couple of weeks’ time. Adidas, which sponsors the Scotland kit (rival Nike is ...

The UK, and no doubt other countries too, is awash with pets as people have tried to cheer up lockdown – not sure what the pets think about it – so Pets At Home, whose share price has doubled in ...

Cancer Research UK is back with a hard-hitting campaign from Anomaly stating baldly that “one in two of us will get cancer.” Well that’s laying it on the line. And no doubt Cancer Research UK does plenty of good work. ...