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Gary Vaynerchuck’s VaynerMedia is one of the more interesting (relative) newbies on the ad scene and now the US-based agency has hired Leo Burnett’s former deputy CEO Sarah Baumann (below) as MD. VaynerX chairman and VaynerMedia CEO Vaynerchuck says: “After ...

Evian replaced its “Babies” campaign in the US last year with a more millennial-friendly approach, where “Live Young” became “I Wanna #LiveYoung.” The ads talked about electrolites and starred Gen Z celebs, but they just weren’t as cute as the ...

Leo Burnett Worldwide has published its 32nd annual Cannes Lions Predictions, a list that forecasts the top 20 contenders for the industry’s most prestigious global awards. The 66th Cannes Lions International Festival of Creativity will be held in Cannes, France, ...

In the regional Chinese city of Rongcheng, the ruling one-party state is perfecting its soon to be nationwide “Social Credit System”. Starting with 1,000 points, every citizen has points deducted – or added – for their historical (and current) behaviour. ...

MullenLowe is presumably in the box seat as bookmaker William Hill reviews its UK creative account, having just won the business in the US. William Hill has a new global brand and marketing director in Charlotte Emery. The account spent ...

Matt Williams is head of content at MSQ Partners. Top Tips for Cannes Speaking as someone who has won precisely one football accumulator in 12 years, I’d hate to think that anyone would take my annual Cannes picks seriously. So ...

General Mills CMO Ivan Pollard knows a thing or two about agencies. He was a partner at clever media consultancy Naked before joining Coca-Cola as one of its marketing bosses. But his current North American agency review seems to have ...

It must have seemed a good idea to sign up the much-travelled footballer Peter Crouch – currently the star of his own podcast too – to demonstrate the ease of switching suppliers at Carphone Warehouse (well sometimes it’s easy.) After ...

RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic opus – ‘Nature is Speaking’ from Casual Films. Nature is Speaking is also the name of a star-packed series from ...