Put away those Chelsea tractors and get down with the real men (and, no doubt, women and others) with a new Ford F-150 truck. Ford’s biggest seller obviously strikes a chord for those with the pioneer spirit – in this ...
Read More »S4 Capital kicks off 2020 with two new agencies in the US
Is this an augury for 2021? As the business world struggles to get back to something like normal in the second wave of the pandemic, Sir Martin Sorrell’s S4 Capital is one of the first out of the blocks, announcing ...
Read More »Barclaycard reveals 2020 consumer spending winners and losers – florists bloom
Barclaycard has been totting up the winners and losers in UK consumer spending through 2020 – overall it’s down 7.1% on 2019 – with some interesting beneficiaries. But the bad news first (it’s 2020 after all) Restaurants were down 47% ...
Read More »Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner Paul Simons had this to say on a similar wave back in 2014. Is new business getting harder for start-ups? ...
Read More »MAA blast from the past: Ameriquest’s medics
There are an awful of of things you can’t do or show in ads these days – maybe that’s why the outlook sometimes seems a bit dreary – and humour in hospital (as opposed to the ancient “humour in uniform”) ...
Read More »Kia Sorento: now it’s a “storytelling machine”
For many years BMW was “the ultimate driving machine.” Now we have the world’s first “storytelling machine” on wheels, from Kia and US agency David&Goliath for the new Sorento SUV (wonder what happened to the other ‘r?) “Stories” seemingly are ...
Read More »2021 is on its way and the auguries aren’t that good..
What do we have to look forward to in 2021? Or, to rephrase, do we have anything to look forward to in 2021? Something we definitely aren’t looking forward to in 2021 is the passing of a generation of people ...
Read More »MAA blast from the past: Axe from 2015
This was one of the last Axe/Lynx ads before Unilever tried to make it go all Dove – rather missing the point. Is it deplorably sexist – not really. ‘Use in Moderation’ prevents any such thing surely. No idea who ...
Read More »David Schwimmer swims against British tide for TSB
Stars of ‘Friends’ keep on befriending us in all sorts of unlikely ways and now David Schwimmer has been enlisted by McCann to put a human face on TSB, the rather troubled bank which has abandoned animation for a more, ...
Read More »