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Advertisers may be spending money on media as if there’s no tomorrow but about half of themn have little idea if they’re doing the right thing. According to a new survey from the World Federation of Advertisers (WFA) whose members ...

Sir Martin Sorrell’s S4 Capital has bagged another one (“merged with” as it prefers) in Cashmere which is joining its content arm under Media.Monks. Cashmere was founded in Los Angeles in 2003, by Ted Chung and Seung Chung and now ...

As life in the UK belatedly returns to normal (we hope) we can expect a veritable battering from price comparison sites, now facing the challenge of an energised MoneySuperMarket and its new agency New Commercial Arts. One of the problems ...

Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the group’s growth strategy. She joined MSQ from Dentsu Aegis Network and before that was CEO and chair of B2B agency ...

Everyone from boomers to Gen Z got excited by the news that Abba is back after 40 years with new songs and a virtual stage show. TMW Unlimited is the winner who has taken it all in a competitive pitch ...

This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to ...

James Bond is back on September 30th — what could be a better sign that life really is returning to normal? And with the release of No Time to Die comes official sponsor content, starting with this ad by 180 ...

Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these ...

Heineken is taking its Edelweiss wheat beer brand – all natural ingredients etc etc – into a number of other markets, chiefly in Asia. So Fred & Farid LA has crafted what one can only call a retro global campaign, ...