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Argos is pursuing its ‘So Stylish’ tack with The&Partnership despite its physical presence – now often attached to owner Sainsbury’s – being anything but. But ads are supposed to take brands where they once feared to tread and this is ...

Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019. It increased Procter & Gamble’s Tide sales to $75m. Media was by Hearts & Science. In second place is Oyster ...

It’s pretty clear that the world economy will slide into recession this year (some definitions of recession are less than two per cent growth, in the UK it’s two quarters of negative growth) and the hitherto booming global ad market ...

Starting today, LVMH boss Bernard Arnault has instructed his Perfumes and Cosmetics businesses to manufacture substantial quantities of alcohol-based gel. The move includes designer names Christian Dior, Guerlain, and Parfums Givenchy, all of which will be producing large quantities of ...

Sometimes it’s better just to give people the news straight. Here’s Ministry of Defence Spokesman Ian McDonald in 1982 on the Falklands War, and the many reverses that encounter entailed. McDonald was much mocked at the time but people believed ...

Will there be a Mother’s Day this year? If mum’s of a certain age she may be self-isolating and you’ll need to push the flowers through the door. Or you can, if you’re brave, nip down to London’s Westfield shopping ...

I caught up belatedly with Boris Johnson revealing the outcome of his (somewhat delayed) Cobra emergency cabinet committee meeting, when he seemed to be making some fairly sensible “steady as you go” comments about the COVID-19 outbreak (better give it ...

London’s V&A museum (Victoria & Albert) has chosen Syzygy London as its specialist SEO digital media agency after a competitive pitch. Syzygy is part of the WPP empire. V&A head of digital media and publishing Kati Price says: “We’re really ...

If you don’t want or can’t afford an electric car then you might go for a PHEV, BMW’s latest somewhat mystifying acronym for a Plug-in Hybrid: petrol engine plus electric motor. BMW’s adapting most of its range to offer this ...