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The Jäger bombs are on Engine: the German liqueur brand has appointed the agency to lead its global creative business, following a pitch that started more than a year ago. It’s an important win for Engine, which is trying to ...

Sandra Oh of Killing Eve fame (she’s the hunted who becomes the hunter) is a Canadian so here she is “travelling like a Canadian” for Air Canada, which seems to mean being polite, helpful and eager to embrace other people’s ...

As some of you may know, I have been in the ad biz since before Genghis Khan invented the USP. So, I’ve seen a lot of changes, some good, many not so good. Back in my Mad Man days we ...

Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t like very much. But it’s coming out punching again, taking on Napoli, the home of the pizza, with an offer ...

We all know you either love or hate Marmite but now the venerable brand is trying to turn haters into lovers via hypnosis – is this legal? You have to sign up for the “full experience” it says here. And ...

Facebook is running a nice ‘Privacy is Personal’ campaign by Possible, good because it’s clear, understated and human. Privacy issues continue to dog Facebook – and rivals like Twitter and Google – and will no doubt continue to do so ...

Can it really be 25 years since Smirnoff ran a global campaign? That’s what they say and Diageo’s biggest vodka brand is back with a cinema-style effort from 72andSunny New York, ‘infamous since 1864.’ Smirnov, as it then was had ...

It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from ...

Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you won’t be surprised to hear.) Some of it good, some somewhat last year, or decade, like the star-studded ads for ...