PR

Philip Morris sets off vaping row with ‘hold my light’

Much huffing and puffing over this new ad from Philip Morris – ‘hold my light’ – using a Mission Impossible set-up to persuade people to switch from smoking to vaping. Or maybe do both. Well why not? Hypocritical maybe as ...

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DDB’s Wendy Clark in hot water over Ted Royer VW gig

DDB global CEO Wendy Clark (below) finds herself in unexpected and highly disagreeable hot water over the agency’s use of former Droga5 CCO Ted Royer as a freelance on its big global VW pitch. Royer, one of the most high ...

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TV’s Mike Rowe lays it on the line for prostate cancer PSA

San Francisco agency Erich & Kallman has created a two-minute plus public service announcement where US television host Mike Rowe gets an actual prostate exam from his real doctor on camera. The spot, for non-profit ZERO – The End of ...

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