Bud Light has been having a few problems of late, you may have noticed, with a trans influencer putting off some of its unreconstructed customers. Our thanks to Adscam’s inimitable George Parker for exhuming this from Miller Lite, showing a ...
Read More »Culture minister Frazer promises a million more creative jobs
Everyone can stop worrying about AI taking all those jobs away, UK culture secretary Lucy Frazer (below) is promising a million more jobs in creative industries – worth £50m annually to the economy – by 2030. So she’d better get ...
Read More »Need a lift? CER driving schools can offer you one in brilliant wheeze from BETC Paris
Brands waffle away about helping people but how many actually go the extra mile to do so? CER driving schools in France does, by offering passengers in need of a lift just that, using up the empty seats as instructors ...
Read More »Havas tries to redefine “new” purpose in global study
Havas has been puzzling about people and brands for 15 years now with its Meaningful Brands Report and the latest – The Me-conomy — How Purpose Got Personal – explores what it calls “the new hyper-personalized purpose era for brands.” ...
Read More »Sunday Times Rich List is back as Fleet Street embroiled once again in phone hacking row
The Sunday Times is celebrating its 35th Rich List survey this weekend – one of the more depressing annual reads – with a campaign from long-serving The&Partnership’s in-house Pulse Creative, featuring cartoons by design editor Russel Herneman. T&P has laboured ...
Read More »Big British companies are trashing their reputation on inflation – will Sunak sort them?
What should be an interesting encounter is set to take place tomorrow between British prime minister Rishi Sunak and the bosses of the big supermarket chains – the shops whose food prices keep rising exponentially even while raw material costs ...
Read More »Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value. Yet almost $D1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of ...
Read More »Leo Burnett celebrates another great British tradition – McNuggets
Remember Super Size Me, Morgan Spurlock’s documentary about the perils of living on McDonald’s for a month? Pouring ordure on the burger chain was an international sport. In the UK at least the intervening 20 years or so have seen ...
Read More »Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered the daily public debate. In the last week alone National Highways has announced the “trial” installation of AI-driven cameras in ...
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