PR
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George Parker: Trump pimps Tesla
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as…
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Danielle Barwick of sports agency Fuse picks her Desert Island Ads
Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting, and right…
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Former AMV senior creative sues over Mars ad claims
Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to “detrimental treatment” in an…
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Lloyds and Aberdeen show funny side of financial services
The doings of marketing departments never cease to amaze. Lloyds is closing even more branches (the nearest one in my…
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WPP shares tumble as it slides into negative territory
WPP shares tumbled nearly 20% in early trading today as the British-based ad holding company reported a pretty grim Q4…
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Do the best you can with what you’ve got: RAF and Skoda
Sometimes advertising is about putting the best face on things which are, shall we say, tricky. House337 is back in…
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People problems in agencies are the result of a fault in the machine
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving…
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Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they…
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Publicis adds to power base in LatAm with BR Media Group
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to…
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