McDonald’s picks Leo Burnett London for global sports

McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended ...

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IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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P&G enters race debate in US with BBDO master class

There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now taking another turn on the slippery ‘advertising for good’ slopes with a new campaign – ‘My black is beautiful’ – ...

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War breaks out at Bell Pottinger over Gupta campaign

Britain’s biggest PR firm, Bell Pottinger, 25 per cent owned by Chime Communications in which WPP is a substantial shareholder, is embroiled in a life-threatening row over its work for the controversial South African Gupta brothers who have prospered mightily ...

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Why £500m for Neymar is a PR investment

When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with ...

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Asics bets on IAAF championships for new global rebrand

Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban ...

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