Remember Super Size Me, Morgan Spurlock’s documentary about the perils of living on McDonald’s for a month? Pouring ordure on the burger chain was an international sport. In the UK at least the intervening 20 years or so have seen ...
Read More »Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered the daily public debate. In the last week alone National Highways has announced the “trial” installation of AI-driven cameras in ...
Read More »MAA Ad of the Week: Tesco’s Coronation pub
The weather’s going to be terrible (70% rain), the nation seems bizarrely unconvinced that we should all swear “homage” to King Charles as Archbishop Welby wants (even the Church Times thinks it’s bonkers) and, well, Charles and Camilla just aren’t ...
Read More »ASICS tries beauty spin for exercise
Sports brand ASICS reckons exercise makes you feel mentally better too and, as such, it’s way better for beauty than most lotions and potions. So a new campaign from London agency AGIT8 shows some (slightly) sweaty ladies depicted as they ...
Read More »The UK is going to hell in a handcart says new Saatchi research – but didn’t we kind of know that already?
Saatchi and Saatchi has unveiled what it calls “new state of the nation research,” catchily titled “What the fuck is going on?” – a touch attention-seeking you might find. Working with Meet The 85% and YouGov the research is authored ...
Read More »Now Dove goes in to bat against anorexia
Ogilvy’s world of ‘Doveness’ for Unilever has taken another turn, this time the real-life story of Mary, a young woman who developed an eating disorder due to toxic beauty content on social media. Also featuring other mums and daughters, supporting ...
Read More »Budweiser tackles global heat with non-electric fridge
It might not seem like it in chilly old UK but large parts of the world are preparing for another very hot summer which, in turn, has boosted the demand for cold drinks. In developing countries though there’s a shortage ...
Read More »Can the agency search for new business ever be ‘pitch positive?’
Pitching is always a bone of contention for agencies (and clients of course), a practice to outsiders that seems like some kind of fetish imported from an ancient civilisation. All industries have their beauty contests but none where it’s ramped ...
Read More »WPP Q1 growth lags Publicis and Omnicom
WPP posted just 2.9% organic growth in Q1 2023, way below Publicis on 7.1% and Omnicom with 5.2%. Havas posted 1.1%. WPP points out that if it measured organic growth the way Omnicom does the growth rate would have been ...
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