PR

Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island Ads No longer twiddlies you endure at the cinema, ads are more than just scenery for the main event. They’re ...

Nike’s ‘Dream Crazy’ campaign from Wieden+Kennedy is probably the stand-out of the past 18 months or so and now it’s the turn of the girls, headed by Serena Williams. So – inevitably perhaps – it’s morphed into ‘Dream Crazier.’ Finely ...

Ogilvy’s global CEO and chairman John Seifert seems to be coming to the end of his big overhaul of the agency, which began two years ago when he took on the role, but he acknowledges that his job will never ...

It’s been decades since Ridley Scott worked in commercials but the great man is back for Turkish Airlines. Teased during the Super Bowl it’s an ode to, among others, the spanking new Istanbul airport. And that’s the trouble: there’s absolutely ...

One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has ...

Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop at Gillette’s now-notorious “toxic masculinity” ad. This purported to present a new view of men, suitable for the #MeToo era. ...

The Truth Project is part of the UK’s Independent Inquiry into Child Sexual Abuse and it wants victims and others to come forward with their accounts. Not an easy task and one which probably wouldn’t have been assisted by a ...

Is this advertising or a big American company cozying up to the US’s big trade rival – or something in between? China has landed a probe on the far side of the moon, which is a PR plus for its ...

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...