PR

John Lewis ads usually take centre stage at this time of year – much speculation about its Christmas effort, will it be Adele? – but it’s Home Insurance under the spotlight now with its recent effort accused by social media ...

Remember when subliminal advertising was deemed a threat to humankind? No? Well it was “the use by advertisers of images and sounds to influence consumers’ responses without their being consciously aware of it.” First discovered, allegedly, in 1947 when it ...

The dog that hasn’t barked yet as the marcoms world inches back to post-pandemic normality is M&A, the big deals that everyone expects but which haven’t, so far, happened. WPP, once the busiest acquirer, has pulled in its horns during ...

It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60 years to be made available to women without a prescription, which sounds rather tardy (you still need to see a ...

As one who doesn’t use Facebook at all it’s sometimes bewildering to discover the amount of ire it provokes – isn’t it just supposed to connect people who want to share not very interesting aspects of their lives? A threat ...

Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George ...

Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do) since 2016. CMO Manolo Arroyo explains it thus: “Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet ...

It’s a novel approach to winning customers. “You look like a pathetic group of backing dancers” and “Is this what you thought you’d be doing with your life?” isn’t the obvious way to make people feel at home, but Gymbox’s ...

Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a campaign with actor Wayne Knight (Seinfeld etc) as “creepy marketing director Dennis” tracking people over the internet. This follow a ...