PR

Wieden+Kennedy New York’s ‘Built Ford Proud’ is a blue collar campaign if ever there was one and its latest iteration – readied for the Kentucky Derby (blue collar too) – takes a pop at an unnamed individual who’s very noisy ...

David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...

Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from 2021 with organic net revenue growth of 11.5%. Organic revenue increases among the big five (WPP, Omnicom, IPG and Publicis ...

Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has appeared in St Petersburg,. using the logos of companies who’ve pulled out of Russia over the invasion of Ukraine. Spelling ...

Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...

It’s hardly another rebrand but DDB, one of the creative feathers in Omnicom’s hat, has “re-imagined” its Four Freedoms, the principles guiding the agency articulated by Keith Reinhard back in 1987. They were (and remain) Freedom from Fear, Freedom to ...

Another day, another rebrand: Accenture Interactive has decided it needs a new, groovy identity and from now on it’s going to be known as Accenture Song. More practically this means all its agencies, including Karmarama in the UK and The ...

Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from clear how he’s going to get the money back. But maybe that’s not the point. Very rich people (Musk is ...

Snickers owner Mars has denied Twitter gossips that it’s changing the format of its top selling confectionery to remove so-called “dick veins’ from its surface. Following a Twitter kerfuffle when someone noticed a smooth Snicker, Mars said: “contrary to what’s ...