PR

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in ...

Here’s a blast from the past in the present: Ogilvy has wom Zippo, the iconic American lighter that no self-respecting private eye – or, indeed, GI – would be seen without. Cigarette lighters are not usually the subject of major ...

Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture” team (which seems to mean a bit from everybody), aiming to get food “that’s good for everybody onto seven billion ...

Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and Q4 organic growth down 11.1% and 9.6% respectively. Full year net income (profit) fell $393.7 million to $945.4 million compared ...

Do advertisers do their homework when they’re signing up celebrities/influencers? The two are more or less indistinguishable these days. Jeep in the US has pulled its expensive two-minute long Super Bowl ad, made by Doner, from further media (including MAA) ...

Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 ...

Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to the ire of some of its neighbours – but one of the issues has been take-up of the vaccine with ...

Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler keeps popping up over the years as one of the most noteworthy advertisers. Celebs have usually played a part: Eminem, ...

The government and the ad industry need to get creative if they are going to to make an impact on the anti-vaccine brigade. This ad from New Orleans, Louisiana (NOLA) shows us how it’s done by using music, dance, local ...