Politics

US adspend set to break $300bn – but forecasts still being reined back

US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has cut its forecast from around 11% to 9.8% and reduced 2023 to 4.8% from 5.8%. Growth factors include growing retail ...

Read More »

MAA Ad of the Week: ‘Trust is Earned’ from BBC Creative

Sometimes advertising deals with important stuff – as opposed to finding a purpose for Hellmann’s mayonnaise for example – and the BBC’s commitment to trustworthy, reliable journalism is important. Not just because the Beeb (as ever) finds itself under fire ...

Read More »

Accenture Song dramatises world “to do” list

Appealing to the world’s leaders with a “to do” list may seem pretty pointless, given what a hapless bunch they seem to be. It was ever this though, the difference these days is that there seems to be little consensus ...

Read More »

Warlingo turns table on marketing terms to aid Ukraine

Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was about Fleet Street or something when I went to work there only to be highly confused when the first plash ...

Read More »

BBC News gets it right with new trust film

It’s an ill wind…the BBC has been consistently under fire in recent years (dropping the classified football results on Radio 5 being just one aspect of its silliness) but really big events call for a well-resourced public broadcaster and they ...

Read More »

St Luke’s debuts for Mail Group’s i

We’ve yet to see anything of note from St Luke’s for the Daily Mail and Mail on Sunday but it’s debuting for stablemate the i, highlighting its “open-minded journalism and objective approach to news.” Better think of something different for ...

Read More »

Masterly inactivity should be new culture secretary Michelle Donelan’s motto

New UK Culture Secretary Michelle Donelan (below) says the Government will “reconsider the business case” for privatising Channel 4. That shouldn’t take long as there isn’t one. Former culture secretary Nadine Dorries, a heightened example of former PM Boris Johnson’s ...

Read More »