Politics

UK lockdown widens generation gap in media consumption

Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to mainstream media. 48% of all adults surveyed in the latest IPA TouchPoints report went digital with commercial TV and news ...

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Super Bowl: Springsteen and Jeep plead for ‘Re-United’ US

Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler keeps popping up over the years as one of the most noteworthy advertisers. Celebs have usually played a part: Eminem, ...

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Sexist ‘Stay at home’ govt ad puts women in their place

The government has withdrawn a Facebook ad that shows exactly what it thinks women should stay home for: baby care, home schooling, or cuddling up to a man on the sofa. Apparently a government spokesman suggested that it didn’t reflect ...

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TikTok joins the establishment with Vayner’s viral sea shanty

All the to-ing and fro-ing over Tik Tok’s ownership (it now seems to be shared between Oracle, Walmart and China’s ByteDance after D. Trump’s intervention) doesn’t seem to have held back the social media upstart. Now it’s claiming the first ...

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MullenLowe shows hospital reality in latest Covid burst

Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t ...

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