Politics

Japan weighs the benefits of successful Rugby World Cup

By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more than just winning a World Cup for the Rainbow nation as it continues to unite its diversity. But what a ...

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Boris’ Get Ready for Brexit campaign misses its ever-moving target

The UK’s National Audit Office doesn’t think much of the Government’s ‘Get Ready for Brexit’ campaign – costing a supposed £100m – reporting that: “On 1 September 2019, the government launched a major communications campaign to help individuals and businesses ...

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MSQ Partners wins Mayor of London’s new green energy company

The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new, fair-priced, green energy company created in partnership between the Mayor of London and Octopus Energy. MSQ Partners was appointed after ...

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Print ad slump may spell sale for Boris cheerleader The Telegraph

Is it the curse of Boris Johnson? Long-time Johnson supporter The Telegraph (BoJo has written a highly paid column for the paper for years – famously he wrote two, one pro-Remain and one pro-Brexit and finally chose Brexit) has revealed ...

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Above+Beyond takes punchy Subway campaign to Naples – brave them

Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t like very much. But it’s coming out punching again, taking on Napoli, the home of the pizza, with an offer ...

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How psychographics explain who you are and help to win an election near you

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

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