McCann’s FP/7 challenges middle-eastern stereotypes in new music video

We observed earlier that agencies need zero-based creativity in today’s marketing world – less fancifully, perhaps, that they need to take the work where they can find it. As FP7/McCann in Beirut is doing here with a music video, ‘Roman,’ ...

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Glen Campbell: the voice of a generation – and Coca-Cola

Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola Japan in 1975. Lots of big stars made commercials for Japan – for cigarettes and booze mainly – back in ...

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P&G enters race debate in US with BBDO master class

There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now taking another turn on the slippery ‘advertising for good’ slopes with a new campaign – ‘My black is beautiful’ – ...

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War breaks out at Bell Pottinger over Gupta campaign

Britain’s biggest PR firm, Bell Pottinger, 25 per cent owned by Chime Communications in which WPP is a substantial shareholder, is embroiled in a life-threatening row over its work for the controversial South African Gupta brothers who have prospered mightily ...

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Why £500m for Neymar is a PR investment

When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with ...

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MediaCom survey shows UK’s troubled teens

Media agency MediaCom has been looking into what UK teens (‘Generation Z’) think about their (and our) future prospects and it isn’t looking good. Although 73 per cent say that they’re most concerned with getting a job they like (and ...

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