Politics

The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a marketing problem. This week, one of the architects of New Labour – an unsurprisingly dissatisfied Lord Mandelson (left) – called ...

Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value brands, in particular what creates trust. The consumer confidence survey reveals that the top three brand qualities to build trust ...

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

Life in France, the capital especially, isn’t very oh là là at the moment with Covid running riot, especially if you’re a high end chocolate maker maybe. So credit Le Chocolat des Français and agency TBWA Paris for this dry ...

From Burger King to BrewDog, and Donald Trump to Piers Morgan, the desperate desire to be provocative and stay in the headlines, isn’t always the best idea. The desire to shock is a common one for many brands. And for ...

Meghan Markle, aka the duchess of Sussex (for now anyway) is taking a few media scalps – the latest being Good Morning Britain presenter Piers Morgan. Earlier this week it was announced that the Mail on Sunday newspaper would have ...

Headlines are funny things. Campaign has one today: Government looks to adland to reduce cocaine use. Now we know that adland has some enthusiastic snorters but surely Boris and co. have more pressing issues on their mind than this? What ...

A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a social media campaign #LetsGetThereSooner inviting people to say what they’re looking forward to post-lockdown. And reminding them, as you do, ...

Children are being bombarded with 500 online junk food adverts every second, according to a report by Bite Back 2030, a charity backed by Jamie Oliver, which is being presented to MPs today — just as the government is preparing ...