Politics

Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis on purpose, telling a PR Week get-together: “Where Unilever perhaps overstepped a few years ago was talking about brand purpose ...

Here’s a call to action that should resonate with every red-blooded Italian: the birthrate is falling dramatically and so soon there won’t be any new kids. So get on with it! We paraphrase somewhat but that’s the message from Kraft ...

Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, a UK Advertising Association climate change initiative whose 50+ members represent 40% of the world’s ...

Lucy Powell, shadow secretary of state for the Department of Digital, Culture, Media and Sport, got a laugh at Lead 2023 when she started by apologising to the audience that they had to start the day by listening to two ...

Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant man ad, this time with ‘50 years of men making decisions over women’s bodies.’ The ad shows the male judges ...

If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW lemon obviously.) It’s hardly a new issue but one that’s more pressing these days as consumers (of everything from food ...

Newish British PM Rishi Sunak is positioning himself as Captain Sensible, producing a wish list of priorities to get the country back on its feet (he hopes.) One of the least sensible notions of the previous Tory government and its ...

The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining the Facebook and Instagram owner €390m for targeting users with personalised ads. Apparently these, the foundation of Meta’s $98bn ad ...

A while back we recommended a policy of masterly inactivity to a UK government determined to privatise Channel 4, a terrestrial TV channel (with a growing number of digital bits) that costs the taxpayer nothing and, in its last year, ...