Politics

Unilever comms chief owns up to “purpose” blunder

Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis on purpose, telling a PR Week get-together: “Where Unilever perhaps overstepped a few years ago was talking about brand purpose ...

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Industry heavyweights back Ad Net Zero US launch

Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, a UK Advertising Association climate change initiative whose 50+ members represent 40% of the world’s ...

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Saatchi and Saatchi wades into Roe v. Wade

Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant man ad, this time with ‘50 years of men making decisions over women’s bodies.’ The ad shows the male judges ...

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EU hammers Meta for anti-privacy tracking operations

The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining the Facebook and Instagram owner €390m for targeting users with personalised ads. Apparently these, the foundation of Meta’s $98bn ad ...

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