Unilever’s head of comms and corporate affairs Paul Matthews (below) has admitted the company rather overdid it in its emphasis on purpose, telling a PR Week get-together: “Where Unilever perhaps overstepped a few years ago was talking about brand purpose ...
Read More »Start breeding again says Kraft Heinz as baby food market runs out of Italians
Here’s a call to action that should resonate with every red-blooded Italian: the birthrate is falling dramatically and so soon there won’t be any new kids. So get on with it! We paraphrase somewhat but that’s the message from Kraft ...
Read More »Industry heavyweights back Ad Net Zero US launch
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, a UK Advertising Association climate change initiative whose 50+ members represent 40% of the world’s ...
Read More »Bring back Cool Britannia – minus Oasis – says Labour’s Lucy Powell at Lead 2023
Lucy Powell, shadow secretary of state for the Department of Digital, Culture, Media and Sport, got a laugh at Lead 2023 when she started by apologising to the audience that they had to start the day by listening to two ...
Read More »Saatchi and Saatchi wades into Roe v. Wade
Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant man ad, this time with ‘50 years of men making decisions over women’s bodies.’ The ad shows the male judges ...
Read More »A growing challenge for advertisers and agencies: matching the ads to the (iffy) product
If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW lemon obviously.) It’s hardly a new issue but one that’s more pressing these days as consumers (of everything from food ...
Read More »Culture secretary Donelan kicks C4 privatisation into political long grass
Newish British PM Rishi Sunak is positioning himself as Captain Sensible, producing a wish list of priorities to get the country back on its feet (he hopes.) One of the least sensible notions of the previous Tory government and its ...
Read More »EU hammers Meta for anti-privacy tracking operations
The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining the Facebook and Instagram owner €390m for targeting users with personalised ads. Apparently these, the foundation of Meta’s $98bn ad ...
Read More »HFSS ad ban is postponed, gambling ads are much bigger problem no-one’s prepared to tackle
A while back we recommended a policy of masterly inactivity to a UK government determined to privatise Channel 4, a terrestrial TV channel (with a growing number of digital bits) that costs the taxpayer nothing and, in its last year, ...
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