Politics

UK’s Ad Association launches global export drive roadshow

The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to boost UK adland’s sales aboard. Previous (virtual) effort are said to have increased UK ad business in China by more ...

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Olympics sponsors face $100m ad quandary

Top tier Olympic sponsors fork out $100m or so each games but they must be pretty pee’d off about the Winter Olympics in Beijing. Not only is China on the world’s naughty step because of its treatment of minorities (and ...

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Nadine Dorries says she will ‘make the UK the safest place in the world to go online’ at Renew conference

Culture Secretary Nadine Dorries took a break from bashing the BBC and bigging up Boris Johnson to speak at the ad industry’s annual conference about her plans for regulating online advertising. In characteristically upbeat fashion, she offered a rosy picture ...

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Uncommon gears up for Winter Olympics – now where are they again?

International sport has got itself into a right old muddle as the various governing authorities chase money to the exclusion of all else. The forthcoming Winter Olympics in Beijing is a classic case it point: China could hardly be more ...

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MAA blast from the past: Boris (some) used to know and love

As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with it again? – this ‘Love Actually’ themed 2019 election ad featuring Johnson seems an entire world away. Pre-Covid for a ...

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IPA Bellwether: UK companies up marketing budgets but Omicron slows Q4 growth

The UK’s adspend recovery stuttered in Q4 2021 as the Omicron Covid variant sent the country (the medical establishment anyway) into a panic, according to the IPA agency trade body’s latest Bellwether Report. A net balance of +6.1% of companies ...

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First Choice bank and the UN venture into the metaverse

Into the metaverse now (oh, no..) and, like so many new frontiers, it seems to be taking root (if that’s what metaverses do) in the Far East. First Choice in Thailand is launching what it’s calling the world’s first NFT ...

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Now the UK’s IPA steps into ‘purpose’ ad controversy

Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in ...

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