Sooner or later a “peace” deal will be cobbled together in Ukraine, probably one that won’t satisfy anyone apart, maybe, from European consumers who might see energy prices fall and inflation abate. It will probably see Vladimir Putin still ensconced ...
Read More »MAA Ad of the Week: Posten by Pol
So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end of her tether. Can they get it together again and save the world? Another ambitious Christmas effort from Norway postal ...
Read More »Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much benefit to anyone. Musk himself as well as the thousands of Twitter employees sacked and those remaining in fear of ...
Read More »Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the US-based Glazer clan to put Manchester United up for sale for a rumoured $5bn may lead to further dramatic changes. ...
Read More »IPG Mediabrands teams with Scope3 in new emissions drive
Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon ...
Read More »Gatorade and Adidas: whatever you say about the World Cup it’s certainly Messi
Is football in danger of overstaying (and over-pricing) its welcome? The Qatar World Cup has divided opinion, to put it mildly, with most people accepting Qatar was chosen in a money-soaked fix. But if you’re a sports or sport-related brand ...
Read More »BBC goes downbeat for the World Cup nobody wants
FIFA’s choice of Qatar from the imminent World Cup has been a spirited attempt to finish off football. The old game will probably survive the ministrations of these greedy old bandits but it might be a close run thing. It’s ...
Read More »IPG reports slowing Q3 organic growth
Interpublic’s Q3 organic growth came in at 5.6% with net revenue up just 1.5% from 2021, suggesting that US-based holding companies are already feeling the effects of the global slowdown. IPG lags fellow US-based rival Omnicom on 7.7% and seemingly ...
Read More »Tourism Australia goes for the obvious – at great length
Tourism Australia is showing us the sights of that rather large country in a new campaign by M&C Saatchi Sydney – nearly all of them, at great length, with the assistance of a toy unicorn and a kangaroo. ‘Come and ...
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