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News
Mat Goff, Ark Agency founder: ‘What a time to be alive’
What a time to be alive. Change, disruption, upheaval everywhere you look. Tectonic plates crashing about and smashing up the…
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George Parker: my Top Tip for Cannes – avoid!
Yes, it’s almost that time of year again. The BDA’s (Big Dumb Agencies) and their respective BDHC’s (Big dumb Holding…
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George Parker: Trump pimps Tesla
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as…
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George Parker: Omnicom/IPG – why big doesn’t mean better
For the last week or so we have been bombarded with news items in the ad trades and the financial…
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George Parker: brand or sales?
It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up…
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George Parker: marketeering mayhem at Campbell’s and Dunkin’
The big news of the week is that after more than a hundred years, Campbell’s Soup is changing its name…
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Cannes Takeaways: Adscam’s George Parker on why cash is king
So Cannes has come and gone for yet another year. The vomit-stained yachts have been scrubbed, the Mimosa glasses have…
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George Parker: memories of Murdoch
If you thought the big news of last week was President Biden’s well-presented and enthusiastically received (by all except the…
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George Parker: a view from a “decrepit denier of datametrics”
Whilst researching material for my next blockbuster book. Working title… “Even more repetitious confessions of a Mad Man.” I was…
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