Analysis
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WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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MAA blast from the past: Michael Parkinson for Yorkshire Tea and the Sunday Times
Journalist and TV chat show host Michael Parkinson died this week at 88 and, like most of his ilk, made…
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Is Conscious Advertising Network CAN a threat to free media?
UK-based CAN is a “coalition” of over 180 advertisers, agencies, tech providers and civil society groups that sets out to…
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72andSunny lands blockbuster Call of Duty launch
You can tell how important gaming is these days: Microsoft wants to buy gamer Activision Blizzard for $69bn and regulators…
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MAA blast from the past: Geico’s longest goal celebration
Geico in the US has a long history of unconventional ads – mostly through The Martin Agency – and here’s…
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Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Market Index to include 81 territories, accounting for 95% of…
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MAA Ad of the Week: Mother for KFC
Mother always seems to get its clients on the telly, even though it genuflects in all the right places to…
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MAA Ad of the Week: Adidas for Women’s World Cup
The FIFA Women’s World Cup is almost upon us and it’s proving a bonanza for agencies as advertisers fall over…
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Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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