Analysis

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the ...

These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? Yeo Valley did in 2010, two in the fact. This epic take-off of Take That (from ‘The Churned’) follows a two-minute ...

Adam&eveBBD has been awarded the Cannes Lions European Agency of Decade; don’t know if there was such an award for the previous ten years but Wieden+Kennedy London would have been a contender, notably for Honda’s ‘Grrr’ which won the Grand ...

Let’s take a slightly different route down memory lane: back to 2015, arguably the time the digital revolution really began to blow a hole in conventional adland. Back in 2015 the ad holding companies still reigned supreme (WPP’s Sir Martin ...

We are at the start of what is likely to be the most intense period of rapid digitisation in history. The scale and ease with which we adopted mass remote working and embraced the internet as the go-to channel for ...

It’s grim and grimmer out there (although we’re supposed to be enjoying escape from lockdown) so here’s a sublime bit of silliness from Mother in 1998 for Whitbread’s Source alcopop. Spotted by Adbrands, which is also running out of new ...

Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways of working in partnership. For those still able to trade – from retail to telcos, financial services to home entertainment ...

Football is on the way back – albeit behind closed doors – and this, from 2006, is surely one of the best football-related ads. “Probably the best pub team in the world.” By Saatchi & Saatchi and director Chris Palmer, ...

S4 Capital’s Sir Martin Sorrell (below) has been speaking at CogX, described as the “global leadership summit and festival for A1 and breakthrough technology” (better than going to Cannes obviously.) Here are some of the highlights: The End of Print: ...