Analysis

Have you got a second? Thought not. Advertisers are all too familiar with a negative response from consumers, weary from being perpetually bombarded with content – so much so that the Internet Advertising Bureau defines a viewable impression as one ...

Amid all the noise and nonsense of the three-ring buzzword circus that is the Cannes festival, it’s nice to get away from it all and check out what the creatives keep telling us the whole event is supposed to be ...

Nike has won yet another Cannes Grand Prix, this time in Media for its ‘Air Max Graffiti Store’ which tapped into Brazil’s niche graffiti culture. AKQA São Paulo asked graffiti artists to spray paint Air Max shoes onto existing graffiti. ...

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

Sarah De Martin is UK managing director of Artefact. Cannes is round the corner and you can almost smell the booze. But amid the general merriment, celebration and industry insight, there’s one part of the sector screaming to be noticed: ...

Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...

The best bit about sitting down with advertising leaders for the Hour of Advertising project is witnessing the passion and enthusiasm they have for the industry. There’s a lot wrong with the industry, sure. And agencies are being threatened by ...

BBC Breakfast literally stopped me in my tracks one morning last week. You would be forgiven for thinking that it was a breaking news story that caused me to spin around and stare at the screen, but no – the ...

Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not ...