Analysis

If you want to find the cutest animal on the planet, you could do worse that the slow loris. It’s a little nocturnal primate that can melt your heart strings with bigger eyes than Puss in Boots from Shrek. YouTube ...

One of the uncomfortable truths about modern life is that customer service gets worse rather than better. Despite all the bullshit our bigger companies dispense. Aldi has made great inroads into the UK – chiefly by being cheaper and more ...

In his infinite wisdom, Stephen has once again asked me to give my predictions on who will win the Dylithium Lions at this year’s Festival of so called Creativity in the fleshpots of Cannes. Before jumping into that cesspool of ...

David Ogilvy said the role of advertising is to sell, and that nothing should distract us from this sole purpose – but he never had to contend with the prospect of an existential climate emergency. Last month, Extinction Rebellion provided ...

Nigel Vaz has made some very big promises in his inaugural speech as president of the IPA. He has vowed to “Reimagine” the industry and guide member agencies through the kind of transformation that they have all been struggling to ...

Amy McCulloch co-founded eight&four in 2008. Eight&four is a creative and media agency in London which has grown up alongside the launch of Instagram, the death of organic and the shrinking of consumer attention spans. Quality over quantity, audience focus ...

By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past, present and future of advertising, then I publish the interview pretty ...

Readers of both MoreAboutAdvertising and AdScam will be more than familiar with my ongoing obsession with how the BDHC’s (Big Dumb Holding Companies) have managed to destroy what was once a great business that allowed you to get pissed, drugged ...

Piers Newson-Smith is head of brand strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017 brand relaunch. Desert Island (Boxset) Ads Somewhere in the grey area between what people care ...