Analysis

If they didn’t exist someone would have to make them up – perhaps for a Netflix series, adland’s version of ‘Call My Agent.’ Here’s WPP on its beach. Putting the focus on the power of creative transformation, the WPP Beach ...

Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are but the agency is being tossed around on more stormy seas as Next15’s agreed takeover bid founders – it’s now ...

And we’re back, so let’s take some time to overcome our recently acquired social anxiety and mentally prepare ourselves. One way to get back into the swing is to remaster the art of buzzword-ery. Yes, the time has come to ...

I’ve never been great at predictions, as my yearly flutter at the Grand National would attest. Apparently, choosing a jockey based on the colour of his hat isn’t a foolproof strategy. However, I know slightly more about ads than I ...

Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert Island Ads If I’m stuck on a Desert Island by myself then I’m hoping it’s on a sun lounger rather ...

I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for creativity” the magazine says, flagging “a shared commitment by our journalists around the world to champion creativity and hold the ...

Top Tips for Cannes Change The Ref – The Lost Class For me, it’s the masterpiece of the year. This campaign managed to create some conversation about a major society issue in the US all while creating emotion without being ...

“Why is nothing working in broken Britain?” asked the Sunday Times’ News Review at the weekend, rehearsing a litany of collapsed customer services (yes, it’s you airlines), rising prices, threatened nationwide strikes, NHS backlogs and much else in what it ...

Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating costs of energy, food, transport, and the ongoing conflict in Ukraine. As business costs go up, most companies will need ...