Analysis

MAA Ad of the Week: Joint for Amazon

There’s already a pattern emerging in our Ad of the Week: big, rich advertisers making big long commercials: Facebook via Droga5 and Discord (it seems well funded anyway) with AKQA. The first, of course, was 4Creative for the channel’s Paralympics ...

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Post-pandemic creativity: Hegarty’s Simba and W+K’s Visa

BBH founder Sir John Hegarty is no fan of much contemporary advertising, seeing it as primarily click chasing at the expense of the brand. His The Garage Soho is an incubator that backs brands – including Simba mattresses and other ...

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