Analysis

David Bernstein, one of the founders of The Creative Business – either a smallish agency or a big creative consultancy but famous in its day – has died aged 88. Bernstein had been a star creative director and writer and ...

WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though profits rose yet again, chiefly due to the weak British pound. In a presentation to analysts Sorrell (below) pointed to ...

In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced by many of this year’s Cannes Lions winners. Winners including Ariel’s #ShareTheLoad (below) and the Humanium Metal Initiative moved audiences ...

Launching a new product is a big deal. Every launch, however well researched and planned, has the potential to bomb. In an unpredictable world, fraught with risk and uncertainty, pushing the boundaries on innovation and creativity might feel risky and ...

Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting agencies. Procter & Gamble and Unilever are cutting back advertising and the number of agencies they use although they still ...

Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture. Dentsu is busily buying what we might call ...

Micky Tudor is joint executive creative director of CHI&Partners, the UK agency that sits in the centre of international network The&Partnership. He began his career at Lowe Howard-Spink and joined CHI in 2002. Desert Island Ads These are in no ...

On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both technology and agency – try and pitch technology solutions to marketers. As technology is an increasingly important part of the ...

Much chatter in adland about the rise of the consultants – notably Accenture and Deloitte – with some (the holding companies) fearful of their inroads and others (smaller agencies and individuals) keen to see new buyers/employers. But what exactly do ...