Analysis
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(Not) Top Tips for Cannes: Asheen Naidu from Leo Singapore
I wouldn’t say it’s been a stellar year for Cannes-worthy work. Usually by this time of the year, there would…
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Damon Collins: 40 Years in advertising – here’s to choosing the difficult path
At 6 o’clock on a snowy Sunday morning in 1986 Mary Wear and I drove my VW Beetle round London…
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(Not) Top Tips for Cannes – but these might win anyway
By Sascha Kunze. HP Printed billboard I miss the days of a simple brief. Figure out one’s strength and then…
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George Parker: English motherfucker, do you speak it?
Ah yes… The immortal words of Samuel L. Jackson in “Pulp Fiction.” Words I have often been tempted to use…
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David Patton: in-housing creativity won’t make brands more creative
Many brands assume that building an internal studio, hiring talented creatives and investing in the latest AI tools will naturally…
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MAA Ad of the Week: David Beckham’s ‘Football Nation’ for Pepsi
Even our distinguished judging panel (one in this instance) is surprised by this choice. But when so many ads are…
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as…
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George Parker: If the A.I. shoe fits…
There’s nothing more important in the ad biz than getting a shoe account. Think about it. Would Wieden+Kennedy exist today…
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New IPA Bellwether defies gloomsters with budgets up
The world may be going to hell in a handcart – steered with his customary dexterity by one D. Trump…
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