Analysis

Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the office (WPP has a lot of them of course), diversity and, on about 19 minutes, the dreaded ageism which landed ...

All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders to satisfy (who may be less forgiving by the end of the year if they don’t see a light at ...

By Chris Jefford, CEO and Co-Founder of Truant London Walking into our new office (aka broom cupboard) to start our agency back in 2012, all four partners flipped open their laptops to be simultaneously greeted by the headline: UK sinks ...

We hear a lot (actually nearly everything) these days about digital, including digital Out of Home, posters as was. But there have always been different ways to use the medium and in back in 1983 London agency FCO decided to ...

Matt Bennett is co-founder and executive creative director of Ultra Brand Studio. Adland’s not going to save the world – not that it was ever in doubt, but lockdown hammered the point home. As ECD of an agency that launched ...

I know this feature is typically reserved for the legends of traditional advertising, but my career has been anything but traditional and I wanted to reflect that in my choice. The interactive music videos of Arcade Fire have always been ...

As we venture into a data-driven future for advertising it’s quite a relief to discover an example of sublime silliness – and no surprise that it’s from Jean Paul Gaultier, courtesy of luxury specialist Mazarine. Lots of honed sailors as ...

Why am I not surprised to read that the number of marketers with in-house agencies has grown sharply over the past five years, according to a new study from the World Federation of Advertisers (WFA -featured in last week’s MAA.) ...

Back in 1996 this was, indeed, a Grand Prix winner when TV ads ruled that sunny roost. It’s a spin on JWT’s long-running ‘do you love anyone enough to give them your last Rolo?’ but From Ammirati Puris Lintas in ...