Analysis

Some argue it’s already here, but the time will inevitably arrive when AI is undeniably able to express significantly more creativity and emotion than the mostly unimaginative advertising produced by humans today. In the meantime, some of the best ‘advertising’ ...

I’m sure I won’t be alone in choosing CALM’s “Last photo” as my campaign of the year. Literally devastating in its insight, simplicity and impact it is the perfect proof of the power of a great idea, in this case ...

My ad of the year is a 30” product description with a fairly bloody pack shot at the end. Despite all of these constraints, the ad still manages to be brilliantly funny. I hope its success inspires a deluge of ...

My ad of the years has to the “the Greatest” by Apple. It snuck in there on December the 3rd (International Day of Persons with Disabilities) and gave us a huge dollop of excellence. The product is in it throughout ...

For Ad of the Year I chose this ad from Belvedere, with the great Daniel Craig. This is the type of commercial that marks an era. Daniel Craig ditches his James Bond costume and gets crazy à la Christopher Walken ...

Running a successful, stable business is not easy, but VCCP continues to do it with energy and honesty, year after year. It’s about time that MAA singled them out as our Agency of the Year. Other agencies to be shortlisted ...

The Or is Mother’s other agency (geddit) and seems agreeably determined to be even wackier than its distinguished parent. This ad by YouTuber anOnymoose ran just once as it was plugging a free taco offer on December 13, taking a ...

I think the Mugler SS22 show film was particularly outstanding, although not an ad, it had all the ingredients of a perfect blockbuster. A hard crush. Setting the stage, no pun intended, with a great tone, featuring strong, powerful women, ...

In his unequaled wisdom, Stephen has asked me to rattle on about what I consider to the best and the worst ads of 2022. So, here goes… The best is without question the wonderful spot for “Posten,” the Norwegian postal ...