Analysis
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MAA Ad of the Week: Ocean Outdoor for WWF’s Earth Hour
Sometimes advertising is as much about what you don’t say as what you do (memo to the UK’s Hattons of…
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Al Young: The original inclusivity issue is class – It long predates DE&I
The IPA’s All In Census is back, with everyone in UK adland asked to complete the survey so the temperature…
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MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother
No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign that’s trying (and very likely…
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IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media”…
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Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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Ocean Outdoor’s Melanie Blood: how creativity and technology are redefining the field of play
Q/Ocean leads by quality, ideas and product. How has your approach influenced creativity in OOH? Investing in our sites and…
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Danielle Barwick of sports agency Fuse picks her Desert Island Ads
Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting, and right…
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MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on…
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Bandstand’s Lottie Marriner picks her (International Women’s Day) Desert Island Ads
Hmm. Five ads that empower women. What do we mean exactly, empower? Not to buy deodorant or shoes or expensive…
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