Analysis

Nike’s ‘Dream Crazy’ is the “best of the best” says Effie

We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the Effies have unveiled iridium (which Wiki says is a “very hard, brittle, silvery-white transition metal of the platinum group.”) Hope ...

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Reed Smith’s Nick Swimer: why media buying needs to move beyond standardisation

The recent publication of the Incorporated Society of British Advertisers (ISBA) media planning and buying template was met with wide interest and debate from the ad industry. It sought to address some thorny issues that previous versions had danced around; ...

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Laurence Green: why Ringan Ledwidge was a great director

Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But adjusting to the wickedly premature passing of Ringan Ledwidge last week, there was nowhere else for adland to go. Ad ...

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Sven Huberts of Isobar: welcome to a multi-sensory marketing world

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

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Sugar Studios’ Jo Wallace picks her Desert Island Ads

Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a space that is now setting its sights on building its advertising and production clientele on the back of its success ...

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MAA Ad of the Week: John Lewis, the original and the best

There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much (few retailers can afford to discount too heavily), and they all want us to shop early to even out the ...

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