Analysis

In amongst the heart-sinking numbers of people and families, society in general, affected by Covid-19, there are mini-subcultures that are struggling to survive – begging questions about whether the cultures actually are as responsible for output as we all might ...

The latest Media and Marketing podcast looks at football’s attempt to re-establish itself with Covid-19 fears still keeping fans away and the prospects for marketers and sponsors. Host John Reynolds is joined by Pitch Marketing Group founder Henry Chappell and ...

WPP’s UK agencies took a powder according to the holding company’s recent half time 2020 numbers, down 23.5% in April, May and June. Whether or not this is a structural problem or just an echo of the tumbling UK economy ...

Nothing says the 1980s quite like Madonna (now 62) and here’s famed US director Joe Pytka for Pepsi in 1989, featuring the ever-controversial songstress in reflective mode. Caused quite a stir at the time it seems ‘cos of all the ...

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how ...

About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and what had to change. Well, everything has changed since then, not just for marketing but for advertising, the part of ...

Craft is something we often don’t really notice but get it wrong (ie: remove the craft) and the results can be disastrous. Ever think about the frame that surrounds the Mona Lisa? Right now, can you picture that frame in ...

Saatchi and Saatchi Garland-Compton as it was back in 1978, as the brothers embarked on their quest for world domination with the reverse takeover of the rather bigger Garland-Compton. In the intervening 40-odd years in the UK we’ve had endless ...

Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is exactly what adland needs. Adland is an industry that should constantly strive for business unusual, flexing to contribute to culture, ...