Analysis

I see that Droga5’s David Kolbusz has been choosing “three ads I had nothing to do with” for TV body Thinkbox, one of which didn’t air and they didn’t feel able to show – so Kolbusz describes it. Here goes ...

There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the bosses of the big holding companies are in a state of anguish about the failure of the Trump administration to ...

David Bernstein, one of the founders of The Creative Business – either a smallish agency or a big creative consultancy but famous in its day – has died aged 88. Bernstein had been a star creative director and writer and ...

WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though profits rose yet again, chiefly due to the weak British pound. In a presentation to analysts Sorrell (below) pointed to ...

In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced by many of this year’s Cannes Lions winners. Winners including Ariel’s #ShareTheLoad (below) and the Humanium Metal Initiative moved audiences ...

Launching a new product is a big deal. Every launch, however well researched and planned, has the potential to bomb. In an unpredictable world, fraught with risk and uncertainty, pushing the boundaries on innovation and creativity might feel risky and ...

Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting agencies. Procter & Gamble and Unilever are cutting back advertising and the number of agencies they use although they still ...

Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture. Dentsu is busily buying what we might call ...

Micky Tudor is joint executive creative director of CHI&Partners, the UK agency that sits in the centre of international network The&Partnership. He began his career at Lowe Howard-Spink and joined CHI in 2002. Desert Island Ads These are in no ...