Analysis

Giles Keeble: my Top Tips for Cannes

“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the ...

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Brand experience: Amplify’s Ben Peckett’s Top Tips for Cannes

Ben Peckett is creative director of brand experience agency Amplify On the back of standout work in 2018 such as Adam&EveDDB’s Project 84 for CALM, the bar has never been higher for experiential marketing. And with brand experience playing a ...

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Neil Dawson: my Top Tips for Cannes

Neil Dawson is a creative director. I went to the Kinsale Sharks last year. A festival of creativity that was choc full of creative people! What will they think of next? If you have to choose between Cannes and Kinsale, ...

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An Hour of Advertising with Twitter’s David Wilding

By Matt Willliams David Wilding is the head of planning at Twitter. What does that mean? He gets that question a lot. Which is why I wanted to sit down with him for the latest Hour of Advertising, a series ...

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MullenLowe CCO Jose Miguel Sokoloff’s Desert Island Ads

Jose Miguel Sokoloff is an internationally awarded and respected advertising creative and peace proponent. His philosophy of employing soft power over force for effective behaviour change manifests in the communications he has designed throughout his career to address cultural and ...

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Adam&eve founder James Murphy: my Top Tips for Cannes

James Murphy is a co-founder of adam&eveDDB, the world’s most awarded creative agency of recent years. Chicken Town for KFC. Hard to execute this brief without being clunky but Mother does what it does best here. Effortless confidence, crafted to ...

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Even all-conquering Aldi cocks it up in the wine stakes

One of the uncomfortable truths about modern life is that customer service gets worse rather than better. Despite all the bullshit our bigger companies dispense. Aldi has made great inroads into the UK – chiefly by being cheaper and more ...

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