Analysis

Garrett O’Reilly of Hearts & Science picks his (sustainable) Desert Island Ads

Garrett O’Reilly is MD of Omnicom media agency Hearts & Science UK. Founded in 2016, Hearts & Science clients including GoCompare, Audible, Ocado, Sanofi, Center Parcs, Yakult, Ramsbury Single Estate, Thames Water, Freeview and SEGA. Desert Island Ads Sustainability in ...

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Publicis, Omnicom and IPG bounce back strongly in Q2

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

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Dentsu sells flagship HQ building as Olympics problems loom

Dentsu, the world’s fifth biggest ad holding company after WPP, Omnicom, Publicis and Interpublic, has sold its iconic tear-shaped HQ building in Tokyo for an estimated $3bn. The deal is expected to add $800m to Dentsu’s profits but analysts and ...

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Laurence Green: Now anyone can win at Cannes…

So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly back in the virtual Domaine d’Ott. There’s general consensus that the right work won (though I seem to be alone ...

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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

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MAA blasts from the past: funny Cannes Lions winners

Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually struggled at Cannes. Droga5’s SetApp ads only made bronzes. But Lacoste’s Film Grand Prix effort from BETC was pretty funny. ...

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