Analysis

We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of creative agencies (for better some might say.) There’ve been times though when a little editing in the cause of economy ...

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in ...

Last week, the 9-5 job as we know it died in Silicon Valley. When Salesforce announced that pretty much everyone and anyone can work from anywhere, forever, it became clear that there’s no ‘going back’ to normal. Get your coat ...

Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and Q4 organic growth down 11.1% and 9.6% respectively. Full year net income (profit) fell $393.7 million to $945.4 million compared ...

If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data have become essential guiding lights for navigating constantly shifting landscapes, for status quo is now synonymous with change. What is ...

Once upon a time any new creative agency that made an impact could expect the big ad holding companies to come knocking but it doesn’t seem to be the case these days. The last two really big deals were Omnicom ...

Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 ...

Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to mainstream media. 48% of all adults surveyed in the latest IPA TouchPoints report went digital with commercial TV and news ...

Richard Huntington (left) of Saatchi & Saatchi London, Mel Arrow of BMB and Neil Henderson of St Luke’s discuss the role of marketing in the vaccine rollout and the UK government’s communications response to the pandemic. Meanwhile, Matt Kelly, gives ...