Analysis

Garrett O’Reilly is MD of Omnicom media agency Hearts & Science UK. Founded in 2016, Hearts & Science clients including GoCompare, Audible, Ocado, Sanofi, Center Parcs, Yakult, Ramsbury Single Estate, Thames Water, Freeview and SEGA. Desert Island Ads Sustainability in ...

We don’t know yet whether the Tokyo Olympics will be a damp squib, a disaster or a triumph of the Olympian spirit. It had better be the latter for a number of big US advertisers who are throwing zillions of ...

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

Can holding company CCOs actually make a difference or a are they, as some say of politicians, destined to fail? For the former it probably depends on how you assess their impact. Under former global CCO John O’Keefe WPP appeared ...

Dentsu, the world’s fifth biggest ad holding company after WPP, Omnicom, Publicis and Interpublic, has sold its iconic tear-shaped HQ building in Tokyo for an estimated $3bn. The deal is expected to add $800m to Dentsu’s profits but analysts and ...

Martin de Fleurian is a co-founder of creative and content agency House of Greenland which works with Red Bull, BT and others. A former brand manager of Google UK, he offers a Gallic perspective. Desert Island Ads Us French, we ...

So the Lions have been handed out and the global creative circus has packed up its tent, the cork firmly back in the virtual Domaine d’Ott. There’s general consensus that the right work won (though I seem to be alone ...

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

Much chatter that the Cannes Lions winners didn’t include much humour – although humour (particularly the Anglo-Saxon variety) has usually struggled at Cannes. Droga5’s SetApp ads only made bronzes. But Lacoste’s Film Grand Prix effort from BETC was pretty funny. ...