Analysis

Talon Outdoor: bag to the future – Ryanair’s new baggage policy and the potential impact on advertising in the airport

By Tom Perrett, international client services director of Talon Outdoor The airport industry is constantly innovating and challenging convention. Ryanair – an airline that isn’t everyone’s cup of tea – is a hugely successful business and does more than anyone ...

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Ageing rock star Apple’s marketing has become iBoring

By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing ...

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Piers Guilar of Seven Brands picks his Desert Island Ads

Piers Guilar is global director of strategy for international brand agency Seven Brands. He has also worked at Saatchi & Saatchi, Interbrand and Siegel+Gale. He has led projects for Harley-Davidson, Camelot, Barclays, Orange, McLaren, Rothschild, Guinness, Statoil and Nokia.   ...

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VML ECD Harsh Kapadia picks his Desert Island Ads

VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne and New York where he worked on brands including Kleenex, Smirnoff, Nestle and Rolex. He joined VML in 2012. Desert ...

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