Analysis

My pick for Ad of the Year is “Camping” for Twix. It is the kind of object that we were all waiting to come back after months of watching serious content that weighs a bit on you. This ad is ...

My choice for Ad of the Year is the BBC News film ‘Trust is Earned.’ This stopped me in my tracks when I saw it while watching TV and left me speechless. Real world impact, it’s what this job is ...

By Nick Breen (partner) and Mikaela Belcher (associate) at Reed Smith. FIFA has reported that the World Cup 2022 group stages have attracted record-breaking TV audiences in multiple markets around the world. Despite the controversies surrounding the tournament, the buzz ...

It’s not often these days that an ad makes you smile but Arsenal ‘Invincible’ Ray Parlour for the club’s Retro clothing line does. The more so if you recall some of the more pompous outpourings of creative directors of various ...

Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the Year, unlike the last two years dominated on both the creative and new business front by Uncommon Creative Studio. The ...

The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the ultimate service business always finds this a problem – and its latest research with Decideware shows that some progress is ...

So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end of her tether. Can they get it together again and save the world? Another ambitious Christmas effort from Norway postal ...

Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the US-based Glazer clan to put Manchester United up for sale for a rumoured $5bn may lead to further dramatic changes. ...

The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a living wage as worse than damaging the environment according to media agency Mindshare’s latest Reality Check report. The report emphasises ...