My pick for Ad of the Year is “Camping” for Twix. It is the kind of object that we were all waiting to come back after months of watching serious content that weighs a bit on you. This ad is ...
Read More »My Ad of the Year: Ian Heartfield of New Commercial Arts
My choice for Ad of the Year is the BBC News film ‘Trust is Earned.’ This stopped me in my tracks when I saw it while watching TV and left me speechless. Real world impact, it’s what this job is ...
Read More »Reed Smith: World Cup advertising – planning an ambush
By Nick Breen (partner) and Mikaela Belcher (associate) at Reed Smith. FIFA has reported that the World Cup 2022 group stages have attracted record-breaking TV audiences in multiple markets around the world. Despite the controversies surrounding the tournament, the buzz ...
Read More »MAA Ad of the Week: Ray Parlour for Arsenal Retro
It’s not often these days that an ad makes you smile but Arsenal ‘Invincible’ Ray Parlour for the club’s Retro clothing line does. The more so if you recall some of the more pompous outpourings of creative directors of various ...
Read More »Five agencies make the MAA UK Agency of the Year shortlist
Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the Year, unlike the last two years dominated on both the creative and new business front by Uncommon Creative Studio. The ...
Read More »WFA says client/agency relationships improving (a bit)
The World Federation of Advertisers (WFA) seems to be doing its best to improve client/agency relationships – strange that the ultimate service business always finds this a problem – and its latest research with Decideware shows that some progress is ...
Read More »MAA Ad of the Week: Posten by Pol
So here we have that ((well-intentioned) fabricator of over-consumption Santa Claus and long-suffering Mother Earth, who’s finally reached the end of her tether. Can they get it together again and save the world? Another ambitious Christmas effort from Norway postal ...
Read More »Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the US-based Glazer clan to put Manchester United up for sale for a rumoured $5bn may lead to further dramatic changes. ...
Read More »Brands need to clean up their financial act says new Mindshare report
The public consider companies evading tax, paying board members far more than other staff, and failing to pay staff a living wage as worse than damaging the environment according to media agency Mindshare’s latest Reality Check report. The report emphasises ...
Read More »