Analysis

I was wondering what is going on at Specsavers after seeing some sponsorship idents several times and thinking how awful they were: a full 180 degrees from their often award winning standard. They have been an internal creative department hiring ...

Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising. Since taking on the newly-created and in vogue role for developing companies – that of chief transformation officer at Talon ...

Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in the WCRS plan for global expansion that resulted in the take-over of (or merger with) The Ball Partnership. On that ...

One of the many benefits of being an A-lister is you and your mates can make ads for each others’ extra-acting products, as here with Hugh Jackman (Laughing Man good works coffee) and Ryan Reynolds (Aviator gin.) The two are ...

A decade of meerkats. A century of Gio bloody Compario (well it feels like it). Monkey. That strange orange poo for EDF. In an age when even Dos Equis didn’t find the Most Interesting Man In The World all that ...

Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of ...

One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has ...

I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now ...

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency. Meanwhile, martech is about talking to existing customers and leads that a brand has an ...