Analysis

Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and ...

Jason Romeyko is worldwide executive creative director of international creative network Serviceplan Group. He spent 23 years at Saatchi & Saatchi, latterly as worldwide ECD on GSK and Deutsche Telekom. He is a multiple award winner at all the major ...

The Star & Garter is one of London Soho’s famous watering holes and here, in a tribute to late MAA partner Paul Simons, Paul imagines the coincidental return of some of UK adland’s leading lights. I decided to make a ...

WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be ...

This is late MAA partner Paul Simons from two years ago, on the changes he saw coming in adland. And they have… If we could stand back from the world and look backwards and forwards we might get a clearer ...

I have to be real – it’s exhausting to see the amount of lip service in the ad industry about turning the leaf for better multi-cultural/ethnic activity. We see pledges and manifestos usually in the form of carefully calculated social ...

Would Kia try this again just a few years later? Its 2017 Super Bowl effort from David&Goliath deploys slapstick to winning effect with Melissa McCarthy as the hapless eco-warrior suffering all sorts of indignities. For the Kia Niro, an eco-friendly ...

The latest in our tribute to late MAA partner Paul Simons. It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence. Audi does it with its ...

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...