Analysis

Dan Thwaites: how to make your Christmas ad connect

‘Tis the season of the Christmas ad. Frosty night-time scenes, glittering magical themes and brightly wrapped boxes fill our screens accompanied by familiar or nostalgic music, all designed to pluck at our heart strings and help us go shopping. The ...

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And our Agency of the Year for 2019 is…

It’s an important day in the country’s calendar and there’s also a General Election. So let’s get on with our final choices of the outstanding denizens of adland. Network of the Year There are three candidates for Network of the ...

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ByteDance (TikTok) is building a new social media empire – how is the the Chinese advertising landscape changing?

By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating ad revenue across all platforms owned by ByteDance in Q1 and Q2 2019 has reached 50 billion RMB (approximately 7 ...

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Paul Bainsfair: how to safeguard advertising’s future

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...

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Lorie-Jo Trainer Buckingham of MOFILM picks her Desert Island Ads

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an ...

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Anonymous US survey lifts lid on agency salaries

An anonymous Google doc is doing the rounds of agencies in the US, giving details (submitted anonymously) of agency salaries. With details of sex/sexual orientation and years of service which, to no-one’s great surprise, shows that white males of a ...

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Talon Outdoor: seven campaigns – one channel

Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1 billion and digital just a fifth of revenues. The industry is now worth £1.3 billion and digital revenues are over ...

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