Analysis

Adscam’s George Parker: my Top (agency) Tips for Cannes

In his infinite wisdom, Stephen has once again asked me to give my predictions on who will win the Dylithium Lions at this year’s Festival of so called Creativity in the fleshpots of Cannes. Before jumping into that cesspool of ...

Read More »

Advertising badly needs its own Extinction Rebellion moment

David Ogilvy said the role of advertising is to sell, and that nothing should distract us from this sole purpose – but he never had to contend with the prospect of an existential climate emergency. Last month, Extinction Rebellion provided ...

Read More »

Amy McCulloch of eight&four picks her Desert Island Ads

Amy McCulloch co-founded eight&four in 2008. Eight&four is a creative and media agency in London which has grown up alongside the launch of Instagram, the death of organic and the shrinking of consumer attention spans. Quality over quantity, audience focus ...

Read More »

An Hour of Advertising with star copywriter Vikki Ross

By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past, present and future of advertising, then I publish the interview pretty ...

Read More »

Direct Line’s Piers Newson-Smith picks his Desert Island Ads

Piers Newson-Smith is head of brand strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017 brand relaunch. Desert Island (Boxset) Ads Somewhere in the grey area between what people care ...

Read More »