Analysis

Mark Read: a glimpse of the ‘shoes off’ version of WPP’s CEO

Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably, nuked the idea. The Advertising Week audience was promised it would find out what the “shoes off” Mark Read is ...

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Russell Schaller of Cheil picks his Desert Island Ads

Russell Schaller is ECD of Cheil UK. He has worked at Rainey Kelly, WCRS, Mother and Soul on brands including Virgin, Kiss FM, Coca-Cola, Colgate Palmolive and Uniqlo and been a partner in consultancy Tom Dick & Harry and Drugstore. ...

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Sir Martin Sorrell on Madison Avenue Manslaughter

Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the recent history of advertising and its agencies and guide to what to try to do next. We’ll have more from ...

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