Analysis

A brief history of disruption from Lee Clow

So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s ...

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Giles Keeble: when is an advertising idea actually an idea?

“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is advertising an art or a science? Of course, it’s a bit of both. As in science, you need to ask ...

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Ogilvy ECD Jules Chalkley picks his Desert Island Ads

As Executive Creative Director at Ogilvy UK Chalkley brings a wealth of experience in PR, social media, experiential and digital to bear, working across clients including Boots, Vodafone and British Airways. Prior to joining Ogilvy, Chalkley oversaw BMB’s transition from ...

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So what’s going to happen in 2019?

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other ...

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Mad Men knew how to Christmas party – or did they?

Seems we’ve gone all PC this Christmas with timeTo warning us of the perils of mistletoe at the office party and traditional prezzies – cases of wine etc – ditched in favour of really useful things like reusable cups. Could ...

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MullenLowe’s Mark Elwood: my creative highlights of 2018

Mark Elwood is executive creative director, MullenLowe London.   My creative highlights 2018   Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… ...

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Lenah Ueltzen Gabell of Wasserman picks her Desert Island Sport and Culture Ads

Lenah Ueltzen-Gabell was an award-winning equestrian in her younger days. She joined Wasserman in 2008 and oversees its international hub and EMEA Marketing Services in London. Since setting up in London, Lenah and her team have quadrupled the size of ...

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