Analysis

WFA says programmatic media trading taking over the world

Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media ...

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MAA blasts from the past: Audi R8 Super Bowl ads

Super Bowl commercials have to stand out and this effort from Venables Bell in 2008 for Audi’s R8 supercar contender certainly does that. Riffing on the horse’s head scene in The Godfather. Although this time it’s an old “luxury” engine ...

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The key to generating a social media community of followers

Be selective with the social media platforms that suit your brand best When a business has an online community, it has a great chance of a prosperous future. With an engaged, loyal base of advocates and followers of your brand, ...

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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to ...

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Laundrapp’s Angela Freeth picks her Desert Island Ads

Angela Freeth is marketing campaign manager for on-demand laundry company, Laundrapp. She began her career at AXA PPP Healthcare before moving into the hospitality sector to specialise in marketing and communications at Hand Picked Hotels group. After five years in ...

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