Analysis

Cheil’s Russell Schaller: making the most of six seconds

Have you got a second? Thought not. Advertisers are all too familiar with a negative response from consumers, weary from being perpetually bombarded with content – so much so that the Internet Advertising Bureau defines a viewable impression as one ...

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Cannes Lions: Nike scoops media, FCB wins two Grand Prix

Nike has won yet another Cannes Grand Prix, this time in Media for its ‘Air Max Graffiti Store’ which tapped into Brazil’s niche graffiti culture. AKQA São Paulo asked graffiti artists to spray paint Air Max shoes onto existing graffiti. ...

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Impero survey sets out to find reasons behind advertising’s “brain drain”

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

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Artefact’s Sarah De Martin: my Top Tips for Cannes

Sarah De Martin is UK managing director of Artefact. Cannes is round the corner and you can almost smell the booze. But amid the general merriment, celebration and industry insight, there’s one part of the sector screaming to be noticed: ...

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