Analysis

Geoge Parker on art director legend George Lois

George Lois passed away on Friday at the age of 91. One of the all-time greats of the ad biz, he created truly memorable work at DDB in the late fifties before becoming one of the founders of Papert Koenig ...

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MAA Ad of the Week: World Cup Nike scores once again

It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor Adidas’ teeth gnashing. ‘Footballverse’ certainly delivers, with a big dose of good humour as well as the usual footballing pyrotechnics. ...

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Sorrell’s S4 Capital bounces back although question marks remain

S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...

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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

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Broderick Hicks of Wasserman picks his Desert Island (football) Ads

Broderick Hicks is head of EMEA at sports marketing, music and talent agency Wasserman. Desert Island Ads In a world filled with unrest and uncertainty, sport provides a brief respite. Football elevates that respite. The beautiful game. The people’s game. ...

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Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales

Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are concerned about the cost-of-living crisis (68%) and many already making changes to their spending habits (59%), Kinetic’s latest Alfresco Life ...

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AA/WARC: UK adspend closes on £35bn but growth slows

UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for the whole year, a slight reduction on previous forecasts. AA/WARC is forecasting 3.9% growth in 2023, a reduction of 0.5% ...

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MAA Ad of the Week: Kolbusz and Orchard for Ocean Spray

Droga5 London’s David Kolbusz has gone back to New York to be a partner in Orchard and the change seems to have done him good. He achieved a lot as CCO of D5 without the agency hitting the heights consistently ...

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