Analysis

Reed Smith: the future of advertising – is it the metaverse?

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...

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MAA blasts from the past: Euro wins and fails from Walkers and Pizza Hut

England football manager Gareth Southgate won’t need reminding of a previous Euro football tournament, 1996 when he missed a penalty in the shoot-out against the eventual winners Germany. Pizza Hut then enlisted him with Stuart Pearce and Chris Waddle who ...

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Graham Fink: my top tips for (double) Cannes

It’s that time of year again. Cannes. The advertising Olympics is just around the corner and, like the Tokyo version, it’s going ahead a year late. And as if judging Cannes wasn’t tough enough with those incredibly long hours often ...

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Collective’s Stephen Barnes picks his Desert Island Ads

Stephen Barnes is co-founder and ECD of multi-discipline agency Collective. Desert Island Ads If this was a real desert island, you can guarantee I would have packed too much. 5 pairs of shorts, 3 ‘spare’ phone chargers, perhaps even a ...

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Laurence Green: the advertising weather changes…

The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ ...

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