Analysis

AA/WARC: UK adspend closes on £35bn but growth slows

UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for the whole year, a slight reduction on previous forecasts. AA/WARC is forecasting 3.9% growth in 2023, a reduction of 0.5% ...

Read More »

MAA Ad of the Week: Kolbusz and Orchard for Ocean Spray

Droga5 London’s David Kolbusz has gone back to New York to be a partner in Orchard and the change seems to have done him good. He achieved a lot as CCO of D5 without the agency hitting the heights consistently ...

Read More »

AKQA founder Ajaz Ahmed pays tribute to Dan Wieden

This is a note from AKQA Group founder and CEO Ajaz Ahmed to colleagues on the death of Wieden+Kennedy founder Dan Wieden. Dear Team, With deep sadness, I learned this evening, that Dan Wieden, co-founder of Wieden+Kennedy, passed away on ...

Read More »

George Parker: let’s hear it for Bob Hoffman’s Adscam

AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...

Read More »

Four major developments the gambling industry has witnessed in 2022

Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the world’s biggest, and like most big industries, it’s constantly evolving and undergoing massive changes. The pandemic led to a massive ...

Read More »

MAA Ad of the Week: AKQA and Megaforce for Levi’s

Every now and then an ad appears which restores your faith in the old trade – every now and then. Last year it was ‘Open Spaces’ from Burberry and director collective Megaforce, four stylish characters in a field but stylish ...

Read More »

Pixel Artworks’ Gavin MacArthur picks his Desert Island Ads

Gavin MacArthur is senior creative director at Pixel Artworks. Desert Island Ads Here I am ‘trapped’ on a desert island (most likely very happy to continue on the summer of sunshine in all honesty) with a mojito thinking back at ...

Read More »

MAA Ad of the Week: Ineos handwash from The&Partnership

The&Partnership doesn’t always get the credit it deserves for trying to up its creative game. The agency is best-known perhaps for its formidable client retention abilities – it recently held on to British Gas creative (which it began handling at ...

Read More »

MAA blast from the past: the first (and best?) iPhone ad

Apple is beginning the annual task of getting us to part with our money for the latest iPhone (14), which, as always, is bigger, better (maybe) and does lots of things you’re never likely to want to do. In the ...

Read More »