Analysis

Sophie Russell is a senior planner at Brave. Desert Island Ads At Brave we are drawn to the braver ads. Not just brave through wacky creativity, but brave enough to challenge a category and comms status quo. Bravery is to ...

Publicis Groupe CEO Arthur Sadoun has rebutted an analyst’s suggestion that Epsolon – the data company for which he just paid $4.4 billion – was not a particularly coveted prize. During a presentation to analysts, Sadoun was asked why — ...

An Hour of Advertising…four things I learned from Dan Cullen-Shute At the start of the month, I launched ‘An Hour of Advertising’. It’s a series of long-read interviews designed to learn from some of the industry’s best and brightest minds. ...

Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he ...

Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production ...

This year’s gender pay gap figures are now public, and it won’t surprise anyone that progress has been slow. It’s disappointing, especially when there seem to be more high profile women running the industry. Annette King (below) is CEO of ...

Is Accenture Interactive’s purchase of Droga5 a game-changer for both parties and the industry as a whole? David Droga (below, with Accenture interactive boss Brian Whipple) says he wants to take the ad business “by the scruff of the neck,” ...

Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect with existing audiences on a deeper level, and even reach out to new audiences invested in the wider debate. The ...

Michael Scantlebury is founder and creative director of Impero. He started life in New Zealand, working on several online start-ups before moving to London in 2009 and starting Impero straight off the boat. His ambition with Impero has always been ...