Analysis

How psychographics explain who you are and help to win an election near you

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

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Talon Outdoor: dare to digitise in OOH to drive profit

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

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Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty

After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with the Brexit outcome seemingly more uncertain than ever, and the picture is very different. The British Retail Consortium recently reported ...

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Analyzing how minimalist watch companies produce content for Instagram

There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...

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Paul Simons: myths and reality at the Star & Garter

Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a long standing venue for agency knees-ups and b) it was a walk down memory lane for the Fallon crew as ...

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