Analysis

Everybody thinks the biggest advertising event of the year is the Super Bowl. With 98.2 million people tuning in, 30 second ad space sold for $5.25m. What could possibly top this? One word – Eurovision. Although historically regarded as a ...

“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the ...

Ben Peckett is creative director of brand experience agency Amplify On the back of standout work in 2018 such as Adam&EveDDB’s Project 84 for CALM, the bar has never been higher for experiential marketing. And with brand experience playing a ...

Neil Dawson is a creative director. I went to the Kinsale Sharks last year. A festival of creativity that was choc full of creative people! What will they think of next? If you have to choose between Cannes and Kinsale, ...

By Matt Willliams David Wilding is the head of planning at Twitter. What does that mean? He gets that question a lot. Which is why I wanted to sit down with him for the latest Hour of Advertising, a series ...

Jose Miguel Sokoloff is an internationally awarded and respected advertising creative and peace proponent. His philosophy of employing soft power over force for effective behaviour change manifests in the communications he has designed throughout his career to address cultural and ...

James Murphy is a co-founder of adam&eveDDB, the world’s most awarded creative agency of recent years. Chicken Town for KFC. Hard to execute this brief without being clunky but Mother does what it does best here. Effortless confidence, crafted to ...

If you want to find the cutest animal on the planet, you could do worse that the slow loris. It’s a little nocturnal primate that can melt your heart strings with bigger eyes than Puss in Boots from Shrek. YouTube ...

One of the uncomfortable truths about modern life is that customer service gets worse rather than better. Despite all the bullshit our bigger companies dispense. Aldi has made great inroads into the UK – chiefly by being cheaper and more ...