Analysis

Agency brands are disappearing. WCRS is no more, 101 is long gone, and Fallon is almost entirely subsumed into Leo Burnett. Meanwhile, over at WPP, JWT is merging with Wunderman, and Y&R with VML. Is this erosion inevitable? Creativebrief invited ...

How did I get here? This International Women’s Day, I’ve been asked to join a panel to reflect on my career and share some of my experiences to date; always an unpredictable exercise for someone with next to no filter. ...

With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations ...

By Andre van Loon I remember a time, not long ago, when people used to say that British politics was slightly predictable, with the main parties converging around the centre ground. While this was exaggerated even at the time, it ...

On the subject of big brand travails including Kraft Heinz which we covered yesterday, George Parker of Adscam fame reminds us of his experiences, detailed in Confessions of a Mad Man. Besides my never to be forgotten adventures with Mr ...

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

Martin Smith is strategy director of London creative agency and production company Twelve. Desert Island Ads Maureen Lipman – BT Togetherness, in a phone call, even if you only live three minutes down the road. Now we sit, alone and ...

Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island Ads No longer twiddlies you endure at the cinema, ads are more than just scenery for the main event. They’re ...

Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class and the disenfranchised people who live in the countryside outside of France’s “citadels” of power and economic influence. Originally published ...