Analysis

Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

Read More »

MAA blast from the past: Playstation’s ‘Mental Wealth’

There were some pretty wacky ads around at the turn of the century and this was assuredly one of them, PlayStation’s ‘Mental Wealth’ from TBWA, RSA and CGI wizard Chris Cunningham for The Mill. She didn’t really look like that ...

Read More »

How to successfully promote your financial firm

Is your financial firm currently banging on that proverbial glass ceiling? If so, you might want to consider smashing through this invisible barrier. The sooner you overcome this hurdle, the less likely your company will be to stagnate in its ...

Read More »

MSQ’s Kate Howe picks her Desert Island Ads

Kate Howe is executive director at MSQ. She joined MSQ in 2020 and is responsible for shaping and implementing the group’s growth strategy. She joined MSQ from Dentsu Aegis Network and before that was CEO and chair of B2B agency ...

Read More »

You & Mr Jones’ Nick Emery on why we need a new breed of media agencies

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media ...

Read More »

Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

Read More »

MAA blast from the past: that other Sony Bravia ad

Most people can recall the Sony Bravia ‘Balls’ ad, with San Francisco covered in the things. Here’s another, from 2008, which is well worth a second (or first) look. From the London branch of Fallon which soared like a meteor ...

Read More »