Analysis

1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have been easier to call it AKQA Grey? Grey, after all, is bigger – at least in terms of headcount. It’s ...

Were ads better then than they are now? Some were no doubt, others maybe not.. It was a less woke world too, as these demonstrate. Here’s Allen Brady & Marsh from 1983 for the UK National Dairy Council (ABM was ...

British Airways is back on the airwaves with a workmanlike effort from Ogilvy. Once upon a time BA was the blue riband of UK, maybe global, ad accounts. Now Ogilvy could hardly have essayed this in a pandemic, even had ...

“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...

Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium. Posters offer an opportunity to reach masses of people with simple, compelling messages and some of the world’s great artists ...

WPP has surprised everybody, including possibly itself, by posting much better than expected revenue growth less pass-through costs (its version of organic growth) of 3.1% in Q1 2021, a sharp turnaround from negative 6.5% in Q4 2020. The rise was ...

How important is it to have an international footprint at a time when a global campaign can be executed at the flick of a switch from one location? “We thought long and hard about this,” says Talon Outdoor global CEO ...

WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after a competitive pitch against others on the Government’s roster (this one is for so-called ‘end-to-end’ campaigns, whatever they may be.) ...

As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated ...