Analysis

Renaissance pioneer Graham Fink on creativity in lockdown

Here’s Graham Fink for the One Club For Creativity’s Creative Month explaining, from his lockdown cave, how he sees creativity. Fink, a multimedia artist as well as lauded ad creative (and good friend of MAA), praises the generalist over the ...

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MAA blast from the past: John Smith’s/Peter Kay

John Smith’s has sired innumerable outstanding ads, beginning at John Webster’s BMP. But, in the 2000s, it landed at TBWA and happened across Bolton’s Peter Kay (not a Tadcaster lad but definitely northern and the most gifted comedian of his ...

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Best Covid-19 ads in April 2020 – Dove and St Luke’s

Commercial advertising in April 2020 pretty much ground to a halt (with some exceptions): what work there was was Covid-19. Much of it was along the line: we’ve got to do something. But there were two stand-outs, efforts that would ...

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