Analysis

By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant ...

The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender stereotyping” ads, with lots of people saying its too bossy boots/Big Brother (the book that is). Here’s a compilation of ...

Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and ...

New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from buyers with 35 deals in the first half of 2017, more than double the number (14) in the same period ...

In this week’s #MediaSnack, Tom and David discuss the role of pitch consultants at an important time of the year for new business. The start of the summer is traditionally the time when clients announce reviews just before they go ...

In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about. The topic has been triggered by conversations in Cannes, where Publicis announced that it ...

Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech dominated brave new world, marketers can easily feel totally adrift on an ever-expanding ocean of possibilities and pitfalls. Add in ...

We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear ...

More tennis, Clickon Media founder and creative director Benjamin Potter (below) chooses five of the most influential Wimbledon inspired campaigns. “On Wimbledon’s 140th anniversary, it’s great to see such a wide variety of different advertising campaigns across the 90 years ...