Analysis

Healthcare is right direction for Unilever but GSK bid may have come too late

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting ...

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MAA Ad of the Week: Axa’s ‘Birders’ from Publicis Conseil

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big ...

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And the MAA UK Creative Agency of 2021 is….

It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by ...

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