Analysis

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting ...

M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing that last year 2021 deals were transacted, a 60.1% rise on Covid-hit 2020 and 29.9% on 2019. The total announced ...

In agency land these days it’s now how good you are but what you are. M&C Saatchi, currently under siege from deputy chairman Vin Murria and her acquisition vehicle AdvancedAdvT (between them they control 22 per cent) is valued at ...

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big ...

Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...

Are these the most famous names in modern advertising? They’re certainly contenders and their blasts from the pasts give an intriguing insight into what many see as the golden age of creative advertising. For Bogle and Bartle see links below ...

Desert Island Ads has been a feature of MAA throughout: disappointingly few clients over the years but Direct Line’s Piers Newson-Smith did his duty back in 2019. Piers Newson-Smith is head of brand and digital strategy strategy at Direct Line ...

What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing and now it’s…oh. So what was the best work from Adland in 2021? Is it just me, or was it ...

It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by ...