Analysis

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...

Lukas Grossebner is executive creative director Europe of Virtue Worldwide, the Vice-owned ad agency. Before joining Virtue he was ECD of Accenture Interactive In my opinion, an ad should be three things: well written, gripping, and born from a simple ...

Will the metaverse see as many casualties as the internet, indeed social media? One of the most spectacular occurred when Rupert Murdoch, justly lauded for his commercial nous, bought social media site Myspace. He paid $580m in 2005, signed a ...

The UK government has finally pressed the starting gun on the privatisation of broadcaster Channel 4, even though virtually no-one seems to think it’s a good idea. The best Boris Johnson’s gang can up with is that private money will ...

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. Traditional brand planning was created ...

Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next generation of the internet, namely the metaverse and Web3. Many people assume they are the same thing – they’re not, ...

Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the digital agency sub-sector up 72% on 2021. The quarter includes a 48% January increase but a decrease in deal volume ...

Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which shows that the percentage of employees from a non-white background is estimated at 18.3%, up almost 20% from the 15.3% ...

When asked, “Following the Russian invasion of Ukraine, in what ways do you think it is appropriate for companies and brands to respond?” an IPA survey found that Brits overwhelmingly thought that business had a role to play. There were ...