Analysis

Laurence Green: why Ringan Ledwidge was a great director

Creative Ambition, Realised: Ringan Ledwidge, 1971-2021. Advertising reaches for hyperbole too readily: it’s our stock in trade, after all. But adjusting to the wickedly premature passing of Ringan Ledwidge last week, there was nowhere else for adland to go. Ad ...

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Sven Huberts of Isobar: welcome to a multi-sensory marketing world

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

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Sugar Studios’ Jo Wallace picks her Desert Island Ads

Jo Wallace is the director of Sugar Studios in Greenwich, London. Wallace, formerly of MDM Props Ltd, has created a space that is now setting its sights on building its advertising and production clientele on the back of its success ...

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MAA Ad of the Week: John Lewis, the original and the best

There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much (few retailers can afford to discount too heavily), and they all want us to shop early to even out the ...

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Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies

Back when the interweb first knocked meaningfully on advertising’s doors, some of adland’s more optimistic commentators hoped this might herald a new golden age of creativity. If advertising could now be shared (participated in, even) there was surely a new ...

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MAA Ad of the Week: Apple’s musical history

Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with composer AJ Dunn was a noteworthy effort. Agencies often blather on about ‘storytelling’ but this is a real story: 45 ...

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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon

WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic growth for Q3 2021, ahead of rivals Interpublic, Omnicom and Publicis. But WPP’s flagship British Airways business, a big integrated ...

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Patrick Collister’s 80s blast from the past

In a long career in advertising Patrick Collister, a one-time head of design for Google in the UK, has happened across a fair number of ads – even some good ones. Here’s his selection of 15 from the 1980s, arguably ...

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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...

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