Creative

WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge with its influencer marketer INCA to create what it calls the “first truly global influencer marketing agency” which will have ...

Iggy Pop is now a familiar face in advertising, but this is his most bizarre foray yet into the commercials world. Who would have thought he’d be advertising kitchen sinks? Yet here he is fronting an ad for German brand ...

To launch its premium pasta range, Barilla has got together with Disney and double-Michelin starred chef Davide Oldani. The ad recreates a famous scene from Disney’s 1955 animated classic, Lady & The Tramp, reinforcing a message about quality time with ...

Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight and media owner Ocean Outdoor saying consumers are “drawn further to brands on social media when they have seen the ...

With Icelandair you can have have a one to seven day transatlantic stopover at no extra charge (presumably you need to pay for a hotel), an appealing notion for some and the subject of a new campaign from Pablo. Trouble ...

Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands and mousse manufacturers. Then just in the nick of time I realised it was ‘desert island ads’ not ‘dessert island ...

Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since Sir Martin Sorrell was defenestrated from WPP the holding companies have been a more-or-less personality-free zone. Sorrell has done his ...

John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP – for its account formerly with adam&eveDDB. At A&E John Lewis was arguably the country’s most famous ad account, despite ...

The Sainsbury’s creative pitch is probably the most eagerly-awaited of the many around at the moment and New Commercial Arts is the only one of Sainsbury’s current roster to have made the shortlist against Mother and VCCP. It already handles ...