Creative

Eurostar is now a key part of British and French/continental life but it’s had a terrible time over the past few years with lockdowns and strikes. Now both arms are rebranding as Eurostar after a merging with sister company Thalys ...

Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes an adam&eveDDB to craft a campaign in 15 seconds but it does so for Mars’ Temptations, positing that moggies these ...

Cannes has named its Marketer of the Year for 2023 and AB InBev is the first company to win the accolade twice in a row. As the holder of the title last year, AB InBev won 49 Lions, including one ...

When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of ...

Haven’t had one of these for a while. chatting to a seasoned creative director the other day we decided that Nike’s big award-winner ‘Write the Future’ for the 2010 World Cup, was, maybe, the high watermark of a form of ...

UK marcoms group MSQ is in a rich vein of form with agencies across its diverse empire regularly picking up business. Now Argentinian wine brand Trivento has picked MSQ’s Brave Spark as its global lead creative agency after a three-way ...

New UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. Burnett wins the brand side, VCCP gaming (whatever that means.) ...

Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a great age of British creative advertising. Unlike the others it’s still with us under founder Tim Delaney, still producing consistently ...

VCCP’s latest work for Cadbury, “The big win-win,” is designed to encourage people to support their local corner shop. It’s a prize draw, and if you buy a qualifying Cadbury’s chocolate bar (which is most of them), you can enter ...