Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...
Read More »Kellogg’s Coco Pops gets its own digital platform in lively effort from Publicis’ K1
Even kids’ breakfast cereals get their own platform these days, it seems. Publicis Groupe’s Team K1 (for Kellogg’s) has produced ‘Start the Magic’ for Coco-Pops, kicking off with a TV ad, voiced by Matt Lucas, backed by said platform that ...
Read More »Marketing agency Komodo launches Runway to turn influencers and celebs into entrepreneurs
Don’t ‘cha love influencers? Some consumers obviously do, much to the benefit of their bank balances. Read recently that Kim Kardashian is now a billionaire – is she an influencer or something else? Big business though with a market estimated ...
Read More »P&G turns to George Floyd issue with ‘widen the screen’
This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...
Read More »Lucozade’s new battle cry revealed – “It’s On”
Lucozade has unveiled one of those proliferating new “brand platforms,” courtesy of agency adam&eveDDB, namely “It’s On.” Which might mean anything – or everything – or nothing. The aim being to “bring to life the positive energy that embodies Lucozade ...
Read More »Laurence Green: why the business of advertising is also the business of ideas
It’s hard not to like a book with chapter headings including ‘Richard Latham’s Rug’ and ‘David Beckham’s Sarong’, even if younger readers will barely remember the latter episode, let alone the former reference. Latham wasn’t Beckham’s predecessor at outside right ...
Read More »Google shines a light into covid vaccine murk
Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...
Read More »P&G to buy Publicis? Nice idea for April 1…
April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...
Read More »Nielsen rankings show HM Government was the UK’s top advertiser in 2020, ahead of Unilever, Sky, and P&G
Government advertising had been in decline since 2011, when the Central Office of Information closed down after 76 years in business. But then came Boris Johnson and the pandemic — a combination that produced a budget increase of 238 per ...
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