Barilla is celebrating its 145th birthday (obviously they couldn’t hang on a bit) with nifty new red packaging and a new line – Al Bronzo – which seems to be an attempt to move everyday brand Barilla up the culinary ...
Read More »BT fires another heavyweight salvo in the broadband wars
BT is certainly wheeling out the big guns in the UK broadband wars and Saatchi & Saatchi is back with a rant about broadband nightmares, avoidable, it seems, with something called Halo 3+Hybrid (is it a car?) Maybe they are ...
Read More »MAA blast from the past: Kia’s ‘Respect the Tech’
Way back in 2013 my friend Jerry Judge wrote a piece for us decrying car companies’ relentless insistence on what he called “running footage” in their ads – and they’re still at it. There’s a Toyota ad all over the ...
Read More »Mother launches global ‘Creators Index,’ starting with Asia
Mother is launching a new pan-Asian project, the Asian Creators Index, to foster greater collaboration between the region’s creative community and the rest of the world. The idea is to expand the index, a searchable online gallery, to reflect creativity ...
Read More »Adam&eveDDB spreads its wings with Deutsche Telekom and new Berlin office
Adam&eveDDB has landed the prestigious Deutsche Telekom account and is launching adam&eveBERLIN to lead the business out of the client’s largest market. Adam&eveBERLIN will be led by newly-appointed Chief Creative Officer, Jens Pfau, who joins from Jung Von Matt/Alster and ...
Read More »S4Capital has to chart its course in a market changed by a perfect storm of global bad news
All of a sudden the world’s looking more troubled for adland, despite its better than expected bounceback form the recession. A perfect storm of war in the Ukraine and its effect on energy and commodity prices, a grinding halt in ...
Read More »Canon and VCCP go big on ‘creative flow’ in new pan-Euro ad
VCCP’s latest campaign for Canon, “Never break your flow,” is all about demonstrating how easy it is to capture dynamic, moving content thanks to the Japanese brand’s new camera technology. As you might expect, there’s also a partnership with a ...
Read More »Havas launches ethics accreditation for staff and clients
Didn’t know there was an Institute of Advertising Ethics but there is, it seems, and there’s a special IAE certificate – Certified Ethical Advertising Executive (CEAE) – developed with Creighton Business School and the University of Texas at Austin. Havas ...
Read More »British Gas and WPP ‘Stop the silence’ on fuel poverty
It’s not easy for British Gas to look sympathetic in the current climate, but this ad pulls it off. It’s by Nucleus, the dedicated agency set up by The&Partnership and WPP agencies for a pitch in 2019. The film, for ...
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