Creative

Jungle Creations’ creative agency The Wild has won the UK social media marketing accounts for Accor hotel brands ibis, ibis Styles (below), ibis budget, Mercure and Novotel. Beginning in February, The Wild will run the Facebook accounts for these brands, ...

Short form mobile video platform is the social medium du jour and it joined the likes of Samsung in tying in with the Brit Awards with a live stream of the event on February 18 on Ocean Outdoor’s Piccadilly Lights, ...

It’s the UK’s Brit Awards tonight, the celebrated annual event for boozed up music industry types to behave even more badly than last year (mind you, they’ll have to go a bit to exceed the NME awards with the UK’s ...

Havas is now part of the Vivendi empire, which gives the French-owned network a lot of firepower. Although organic revenue growth was down one per cent in 2019, revenue grew 2.6 per cent to $2.6bn and pre-tax earnings 4.5 per ...

Modern life is, to a degree, made up of the collective labour of brands – they’ve helped to make it what it is, but what if we don’t like it? And what do you do if you’re a brand that ...

Food delivery ads today are rather like price comparison ads a few years ago, they’re all over the place but hard to differentiate unless it’s Just Eat’s jingle, its version of Gio Compario. You expect something a little different from ...

As Veganuary ends we have seen a number of FMCG brands embracing the trend for all things plant-based. The calendar is smattered with short-term flashes of marketing opportunity, be it Veganuary, Go Sober for October, Black Friday or Cyber Monday. ...

We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with ...

What difference does a name change make? RBS (Royal Bank of Scotland as was and still majority owned by the UK government after nearly bringing the nation grinding to a halt in the banking crisis) is changing its name to ...