Creative

London agency VCCP has won a slice of RB (Reckitt-Benckiser as was) business, joining the household goods giant’s new global “brand experience” roster. VCCP will work on hygiene brands Harpic, Vanish and Finish (the last two do other things too ...

Not that long ago it looked like high end ads were becoming more like films – then we had digital. Arguably the series that sparked the ‘ads as films’ genre was BMW ‘The Hire,’ featuring Clive Owen as a getaway ...

In his own lugubrious ‘Dr Death’ way UK chief medical adviser Chris Whitty is a capable enough Downing Street press conference performer. He doesn’t flannel away like Boris anyway. But I don’t know who thought this Covid-19 thirty seconds was ...

Call yourself The Monkeys and you have to live up to it, which the jewel in Australia’s Accenture Interactive agency crown seems determined to do. Recently we had its bat-eating camper for BCF online stores, now for Australian Lamb we ...

Will electric cars reinvent the wheel? VW’s new electric ID.4 SUV will, according to this new film from Johannes Leonardo. Nothing not to like in this. Will VW shoot itself in the foot as it did with diesel? Should have ...

Leo Burnett London has beaten incumbent VMLY&R London, Fold7 and TBWA\London to the TUI pan-European creative account. Anglo-German TUI claims to be the world’s biggest travel and tourism business although, like its peers, it’s had a gruesome 2020, reporting a ...

Is Publicis Groupe up for sale? Seems unlikely but Campaign reckons it’s held talks with private equity – believed to be Luxembourg-based CVC Capital Partners. CVC has fingers in lots of pies, it controlled Formula 1 until 2016 when it ...

Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull. Tomorrow ...

“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt way to describe any articles on ‘future-wanging’ for 2021. There are simply too many variables outside our control for 2021 ...