Creative

Morrisons, recently displaced as the UK’s fourth-biggest supermarket group by Aldi, is reviewing its creative account at Publicis.Poke (an amalgam of Publicis with its digital agency.) Morrisons is now owned by US private equity group Clayton, Dubilier & Rice which ...

The&Partnership doesn’t always get the credit it deserves for trying to up its creative game. The agency is best-known perhaps for its formidable client retention abilities – it recently held on to British Gas creative (which it began handling at ...

Publicis machinations used to be quite good fun when the talk was all of who would eventually succeed CEO Maurice Levy, with various contenders coming and going. Like much else in adland it’s mostly settled down since (disappointing as that ...

The trend for big ad holding companies to hire client-specific creatives continues with Guillermo Vega, former CCO of Saatchi & Saatchi in London and before that senior at 72andSunny and Wieden+kennedy, as Ogilvy’s global creative lead on Coca-Cola, now ensconced ...

Under Armour has run some striking campaigns in the past – most notably through Droga5 New York – but seems to be going it alone with this latest effort, inverting the over-familiar sports mantra encouraging people to be like superstars, ...

Dentsu is moving quickly to put its new integrated leadership structure in place: as global CEO Wendy Clark moves on, Simon Lloyd, the chief creative officer of Dentsu Creative UK, is leaving the agency after two years to make room ...

Apple is beginning the annual task of getting us to part with our money for the latest iPhone (14), which, as always, is bigger, better (maybe) and does lots of things you’re never likely to want to do. In the ...

Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data. Competition for consumer attention is fierce and the market is fragmented. ...

Online bathroom retailer Victorian Plumbing has appointed Publicis Groupe’s Leo Burnett as its first creative agency. There was no formal pitch for the account although the retailer, which has previously done its creative work in house, met with a number ...