Creative

Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity Madrid investigating women’s “mental overload,” to what end we know not. Maybe it’s something to do with International Women’s Day. ...

Mark Read, who seems to be rather enjoying his role as the new face of WPP (just as well) regaled ISBA members with his views the other day and in the process let slip the new reality of WPP as ...

Wieden+Kennedy and The Chemical Brothers have combined to launch the 2019 Formula 1 season with what they claim is the fastest remix of all time, a new Chem Bros track plus vroom vroom. “We’ve got to try” is to be ...

International Women’s Day tomorrow (March 8) is cranking up the pressure on agencies, not just in terms of their own employment but also the external talent they use. Hard on the heels of Free The Bid, which has already had ...

London based sports creative agency Dark Horses has been appointed by PUMA to work on a number of its upcoming global football briefs. Dark Horses is part of the Lucky Generals stable. Dark Horses pitched against seven other agencies from ...

This seems to be adam&eveDDB’s debut for new client booking.com, inviting us to “live curious.” Booking.com has essayed a number of wacky ad treatments by various agencies over the years, which doesn’t seem to have harmed it one bit as ...

With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations ...

Kellogg’s, Mars and Mondelez have all been caught out by the Advertising Standards Authority this week, which is not good news when the government is looking for excuses to clamp down on ads for anything that is high in fat, ...

Three former Adelphoi Music execs – Max De Lucia, Greg Moore and Sascha Darroch-Davies – have left to join former FRUKT MD Jeremy Patterson in a new London-based international “sonic branding” agency, DLMDD. DLMDD says it will “bring brands together ...