Creative

A while back Pepsi was smothered in ordure for an in-house effort that purported to show Pepsi’s Kendall Jenner bringing peace and love to a revolting city. So it’s brave (possibly foolhardy) for BETC Paris to essay a similar theme ...

Publicis Groupe is shunting its Fallon agency from Saatchi & Saatchi to Leo Burnett as it replaces Burnett CEO Paul Lawson – who’s off to be boss of Y&R London – with Fallon’s Gareth Collins (left). Publicis boss Arthur Sadoun ...

Should they go further and blacklist controversial clients? A Guardian investigation reveals that various WPP PR and lobbying firms have been trousering fees from America’s National Rifle Association (NRA), a perfectly legal organisation, for years even while WPP agencies including ...

Still in Paris, sort of, BETC is opening an LA office (although it’s dipped a toe in the water before) with a new online fitness platform LA Dance Workout and La Dance Magazine, developed with Benjamin Millepied and his LA ...

In the UK at least customers tend to stay with big banks because they’re not convinced another is any better – although there are numerous challengers. The big boys’ bland marketing might have something to do with this. France’s Boursorama ...

What’s Vodafone got to do with Pets At Home? Nothing, obviously, except they’re both trying to communicate with us. So here’s WPP’s ‘Team Red’ for Vodafone, saying hello to the world. With the help of the mighty RSA. Followed by ...

Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a white one, courtesy of Dove. A somewhat abashed Unilever says “This did not represent the diversity of real beauty which ...

Last time I mentioned the importance of understanding ‘the role of advertising’: I should have written the role of THE advertising – the ad or campaign in question. The role of advertising is to sell: a product, a service, an ...

Here’s charming little film from Paris agency Rosapark for Decathlon sports brand Kalenji’s athletics bras – ‘Jealous Boobs.’ Such bras apparently rank fourth in women’s apparel priorities in a list headed, inevitably, by shoes (Kalenji also makes trainers). MAA creative ...