Creative

Branded content was at one time seen as a brave new frontier for newspapers looking to attract advertising dollars, and for brands trying to charm consumers with an alternative to regular ads. But Covid-19 is hitting the weakest first, and ...

These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? Yeo Valley did in 2010, two in the fact. This epic take-off of Take That (from ‘The Churned’) follows a two-minute ...

Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private ...

Ogilvy is, or was, the biggest agency in WPP’s creative line-up and for WPP CEO Mark Read to achieve his promised “creative transformation” needs to be firing on all cylinders. Its new global CEO to replace long-serving John Seifert (41 ...

WPP’s GroupM reckons the the global advertising economy will lose $70 billion this year, dropping 11.8% (excluding US political advertising) to $517.5bn. With the US Presidential election the drop will be 9.9%. Next year advertising growth is expected to reach ...

Cannes Lions is doing its virtual bit and one of the topics – inevitably – is black representation in the ad industry. Here’s CEO of We Are Pi Alex Bennett-Grant with a taste. Bennett-Grant reckons casting is a particular problem: ...

Adam&eveBBD has been awarded the Cannes Lions European Agency of Decade; don’t know if there was such an award for the previous ten years but Wieden+Kennedy London would have been a contender, notably for Honda’s ‘Grrr’ which won the Grand ...

Omnicom’s adam&eveDDB has been named the (virtual) Cannes Lions European Agency of the Decade, pipping sibling AMV BBDO to the top spot – which won’t be any consolation at all to AMV which has seen A&E knock it off numerous ...

P&G’s at it again, this time with ‘The Pause’ from Grey New York describing the three seconds or so that LGBTQ people (the ‘Q’ seems to stand for queer or questioning) take before describing themselves to others. For Pride Month. ...