Creative

What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental ...

Publicis Groupe likes to display its sense of humour at Christmas. Former CEO Maurice Lévy was always happy to be the butt of the joke, but this year that role goes to Marcel, the AI robot. Marcel – who appears ...

Aldi seems to have got the knack of this advertising lark. In the UK Kevin the carrot’s annual Christmas adventures, courtesy of McCann, seem to captivate the nation and in Australia agency BMF usually comes up with something interesting. This ...

Home Alone starring a very young Macauley Culkin was a big film in its day and now he’s back – aged 38 – enjoying the house to himself courtesy of Google Assistant. And a funny old world it’s become. From ...

Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars. But Ford seems to have stolen a march on its auto rivals with the ‘noise-cancelling kennel,’ not somewhere you park ...

WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing ...

Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise Line’s CRM (customer relationship management) business. Miami-based Carnival Cruise Line is part of the world’s biggest cruise ship operator Carnival ...

Seems we’ve gone all PC this Christmas with timeTo warning us of the perils of mistletoe at the office party and traditional prezzies – cases of wine etc – ditched in favour of really useful things like reusable cups. Could ...

Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. ...