Creative

It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...

Every big creative agency becomes something of a department store in the end: some big showcase accounts and others which pay the rent (and the profits.) The creative work usually reflects this. Droga5 in London seems to be moving finally ...

Do agencies really help the public good? When London’s Camden Council in its wisdom decided to make busy thoroughfare Tottenham Court Road two-way there were a number of accidents, some serious, as people had been used to it being one-way ...

Politics, you may have noticed wherever you are, is in a state of flux at the moment with people not knowing who to vote for or why. Burger King in France and agency Buzzman is joining the conversation (as we ...

(The following will only make sense to readers in the UK, apologies to the rest of the world) I decided to make a trip in to London from my home in the countryside and after thinking about travel options decided ...

US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign – inviting viewers to channel their “inner superstar” with SmackDown-style signature moves and walkout songs. With various celebs including, a ...

Kit Altin is chief strategy officer of The Gate London, the creative and media agency in MSQ Partners. Dunlop – Tested for the Unexpected I still have my school folder from 1993, covered in stills from this ad. I wasn’t ...

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

Ikea’s global strategy of giving local agencies plenty of freedom seems to be paying off all over the world. Here are two very different – but equally good – films, both from Ogilvy agencies in countries that don’t usually hog ...