Creative

HSBC is back with a new TV campaign – ‘The New Different’ – from Wunderman Thompson featuring long-serving Richard Ayoade, backed by a Covid-style spin on its striking Out of Home and print efforts. Head of brand marketing Sarah Mayall ...

New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...

The rush for a lockdown puppy has expanded the dog loving population in the US as well as the UK, so perhaps Donald Trump should have thought about getting a dog instead of dismissing them as he does in this ...

British tabloid newspaper the Sun is celebrating Black History Month – a bit of a surprise somehow – by getting various people to talk about their heroes and experiences. Nothing wrong with that. Here’s motor racing champ Lewis Hamilton on ...

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents ...

The rush to in-housing is the latest thing for agencies to worry about (pandemic aside) and here’s what seems to be a pretty creditable effort from P&G for Secret. P&G took the brand in-house about a year ago. Featuring a ...

This year’s awards season is different (for obvious reasons) and a panel of judges from Uncommon, BBH, 180, DUDE London and BBDO came together in a mixture of socially distanced and Zoom judging for the Kinsale Shark Awards. Two pieces ...

Here’s another creative platform – we’ve already had two today with Samsung and Very – ‘Better than you think’ from Rustlers burgers and agency Droga5. Not too difficult to get your head around, mercifully. In 2019 D5 produced an almost ...

London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform – they’re everywhere these days – ‘Inspired by a True Photo.’ So the agency’s first work doesn’t bang on about Samsung’s ...