Creative

An Audemars Piguet Royal Oak Swiss watch will set you back about $110,000 (if you can find one – they’re all limited editions) so why are they advertising on telly, well YouTube? Media agency says no! Must dig out that ...

Amazon Prime is a promiscuous client. We’ve seen work from Droga5 and Joint, and now Wieden + Kennedy London has created a new global platform for the brand. “It’s on Prime” is the big idea, starting with a spot called ...

What do you do when someone copies your ad? White label it of course, so everyone can have a go. This is what French retailer Grand Frais and agency Rosa Paris decided to do (instead of reaching for a lawyer) ...

Lloyds Bank ads have become the Martini de nos jours – those damned black horses are the beautiful people of the Martini era. In this new one from long-serving adam&eveDDB for young persons’ account Smart Start they can even fix ...

As the national crisis over Gary Lineker and Match of the Day – one which has involved the prime minister and even some important people – “inches to a conclusion,” according the Independent – it may be worth reminding ourselves ...

SXSW is underway in Austin, Texas celebrating everything new and shiny – this year ChatGPT, AI and psychedelics are in, while NFTs and the metaverse are out – Publicis Groupe’s Le Truc is there to remind delegates of more serious ...

The 95th Academy Awards (or the Oscars to you and me) are upon us. The annual event is often discussed in the mainstream media for its red carpet moments and star-studded guests. But we can’t forget that it is one ...

Coca-Cola mow has a big advertising operation at WPP’s OpenX, with great things expected, and here’s one: ‘Masterpiece’ from Blitzworks, an independent creative company formed by John Pallant, Marcus Brown and Ajab Samrai. With WPP agency David, directed by Henry ...

Unilever’s Dove is going into battle against the so-called Bold Glamour filter which, it says, presents a concerning ideal of ‘beauty.’ Dove is a long term advocate of “real beauty,” of course. The Bold Glamour filter has been downloaded nearly ...