Creative

Brave, the London creative agency owned by Lagardère Sports and Entertainment, has bolstered its creative offer by hiring Paul Pearson as a creative director from Karmarama. Peardon worked at the Accenture Interactive-owned agency for six years. Brave has also hired ...

Have a heart, it’s St Valentine’s Day tomorrow. Not so sure you’ll want to experience it quite the way it appears in another diverting PlayStation ad from adam&eveDDB – from the ‘Alien’ school of romance. More heart attack than heart, ...

If you’re going to riff on Valentine’s Day you may as well find the biggest canvas you can and that’s certainly the case with dessert brand Gü in this timely interactive campaign. Gü is inviting dessert lovers to submit romantic ...

Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic growth of 3.3 per cent for the year (2.9 per cent in Q4) with profits of $656m compared to 2018’s ...

What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just ...

If it weren’t for Wieden + Kennedy Portland’s extremely classy ad starring South Korean artist and rapper MLMA, this collaboration between KFC and Crocs would seem like a new low in attention-grabbing stunts. As it stands, it’s a compelling 60 ...

WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” Clients have included Digicel and MetLife. Founded in 2004, XumaK is a relative minnow with ...

TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite. The short-form video platform, which didn’t ...

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...