Creative

Trouble Maker, the new London agency that started life with the global Peroni account, has won Sports Direct’s social and paid social media business. Mike Ashley’s Sports Direct is the UK’s biggest sporting goods retailer. The agency’s remit includes social ...

BMP (plus its later manifestation adam&eveDDB), under the inimitable John Webster, was voted the best UK agency of all time by Campaign a few years back. This sparked outrage from supporters of CDP and BBH – but was probably correct. ...

Macmillan Cancer Support is going into battle – sort of – in a new campaign from AMV BBDO, positioning the charity as “compassionate warrior” prepared to do “whatever it takes.” As Britain’s under-resourced and (arguably) over-managed NHS struggles with the ...

Zoom and Teams are going to be creaking with creative pitches across the next few weeks as both furniture maker DFS and comparison site Moneysupermarket look for new agencies. Moneysupermarket has departed Engine after two years (after what seemed a ...

The UK’s ITV wants us to keep talking, Johnnie Walker is still advising us to “keep walking” although it left the misty glens behind a long time ago. Brazil’s AlmapBBDO has produced a tour de force with an astronaut shower ...

The festive season is over and there’s a long cold winter ahead, so ITV and Uncommon are reminding us that a regular text or call can make a real difference in reducing stress and anxiety, and reminding people that they ...

Streaming services have driven the transformation of TV, with free-to-use ad-supported video on demand (AVOD) platforms playing a vital role in revolutionising the way TV inventory is produced, bought and sold. Even Amazon is looking to get in on the ...

Virgin has appointed brand engagement specialists Glow London and creative agency Truant to handle the £3 million business for its new group-wide reward scheme, Virgin Red. The agencies competed against some big, well-known networks for the business. The new scheme ...

History has shown that the media industry is more than capable of weathering a storm, writes JAA Media’s John Ayling. As we enter a new year – and a new lockdown in the UK – Its timely to revisit a ...