Creative

Tesco has done pretty well since former CEO Dave Lewis (now Sir Dave) turned the business around and made some good decisions in the pandemic. Tesco Mobile is looking to benefit from the brand’s halo effect by aligning itself more ...

We’ve had more than a decade of agencies with daft names, so if you’re going to do it at least make it intriguing. Which Canada’s Broken Heart Love Affair sure does. Its mission being to rekindle our love of advertising. ...

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...

Here’s the eagerly-awaited New Commercial Arts debut for Vodafone, the global creative account it won hard on the heels of opening in the UK last year. With a new brand positioning – naturally – ‘Humanity and Technology – Together We ...

WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global partnership with Walgreens Boots Alliance which it retained in a pitch last year. Rose (left) began her career in the ...

What used to be one of the biggest jobs in London’s adland is now vacant – Ogilvy UK CEO Michael Frohlich is leaving to return to PR as EMEA CEO at Interpublic-owned Weber Shandwick. Frohlich (below) made waves when, on ...

Vice Media Group has bought creative consultancy PLTFRMR to merge it with its creative agency Virtue. In doing so it adds two heavy hitters: Chris Garbutt, a former global CCO of TBWA Worldwide and Colin Mitchell, former SVP global marketing ...

We all know by now that WPP is forging ahead as a “commerce company,” can the marketing giant still hack it creatively? Here’s its first effort for P&G Japanese skincare brand SK-11, one of seven short films (not that short, ...

Property site Rightmove seems to be aiming at a new market – renters. Quite unusual in property-obsessed Great Britain but maybe property-owning has lost some of its lustre as thousands of leaseholders face ridiculous bills to fireproof “their” properties when, ...