Creative
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Cracking the creativity code: how to win at The Art of Outdoor®
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the…
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MAA Ad of the Week: David Beckham’s ‘Football Nation’ for Pepsi
Even our distinguished judging panel (one in this instance) is surprised by this choice. But when so many ads are…
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as…
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Is Diet Coke a win or a defend for Ogilvy?
Is Diet Coke giving its UK and EMEA business to Ogilvy a win or a defend? After all Ogilvy owner…
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Mother’s Day for the boy from Brazil
AlmapBBDO in Brazil has gone overboard for its version of Mother’s Day with this epic, showing a (you’ve guessed it)…
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New agencies Restless and Impatient Ideas set out to ride the AI wave
There’s hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding…
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Can Ace of Hearts revive the comedy vignette?
Ace of Hearts is hitting its stride as a noteworthy contender on the rather flagging London creative scene and it’s…
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Columbia finds fun in sportswear
The spoof life-threatening test is a good old TV standby, deployed here to some effect by adam&eve\TBWA for trendy clothing…
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Ocean Outdoor UK redefines the DOOH attention model with Ocean® Portal
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines…
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