Creative

WPP’s share price recovered this morning – up 7.6 per cent in early trading – as CEO Mark Read revealed its 2018 numbers: not as bad as many feared but still showing a fall in net sales (WPP’s measure of ...

Adam&eveDDB seems to be motoring nicely even as its founders are departing – CEO James Murphy and CSO David Golding will be the last to leave at the end of May – and now the new regime has been appointed ...

WPP reports its full year 2018 figures tomorrow (March 1) with most analysts expecting a small reverse in growth compared to 2017 although not as bad as its disappointing Q3 2018 figures indicated. Which will leave us with the two ...

Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island Ads No longer twiddlies you endure at the cinema, ads are more than just scenery for the main event. They’re ...

We observed the other day that Wieden+Kennedy HQ in Portland was becoming quite the comedy factory, latterly for Orange Vanilla Coke. Another venerable US agency Goodby Silverstein & Partners is giving it a run for its money in the comedy ...

Coca-Cola doesn’t launch new flavours very often but here comes Orange Vanilla Coke, with a diverting launch ad from Wieden+Kennedy HQ. Featuring a car crash. Is Coke hedging its bets on OVC? Pleasingly bonkers. And another ad that sends up ...

A busy time for new creative hires in London’s adland, which may indicate that some agencies at least are waking up to the need to refresh the ranks and stem the tide of senior creatives moving out to pastures tech. ...

A British agency trying to invade New York reminds you of one of those old British wartime films: the general shaking the plucky volunteers by the hand before they’re pushed out of the plane and he returns to the comforts ...

Nike’s ‘Dream Crazy’ campaign from Wieden+Kennedy is probably the stand-out of the past 18 months or so and now it’s the turn of the girls, headed by Serena Williams. So – inevitably perhaps – it’s morphed into ‘Dream Crazier.’ Finely ...