Creative

It’s 60 years since the female contraceptive pill made its debut in the UK and it’s taken all those 60 years to be made available to women without a prescription, which sounds rather tardy (you still need to see a ...

Twinings’ new campaign, “Alive in every drop,” pulls off a clever balancing act – it feels modern but respects the tradition of pausing for a cuppa, reflecting the way that it can shift the mood of the day. Watching these ...

Times have changed. Thirty or so years ago Ron Collins did a radio ad for Bergasol in which the voice changed from white to black. There was a Silk Cut ad recreating the film ’Zulu’ in which the cigarettes were ...

Fast-growing marketing group MSQ has bought creative production studio Brave Spark. In the last year MSQ has also bought Be Heard Group and MBA. Brave Spark, which works for Hiscox, Arlo, Hitachi and Trivento among others, will be based in ...

Most new IKEA ads are an event and Mother has delivered again with ‘Every home should be a haven,” featuring some muscly teddy bears ensuring a dad and daughter can get some quality time away from the cares of the ...

“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean ...

A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are executed, the inconvenient truth that children still see and hear so many of them. I do, however, like the new ...

Pandora, the Danish jewellery brand, appointed Anomaly to its global account in December 2020, and its first work focuses on the revamped ME line, targeting Gen Z with a whole tribe of influencers, some of whom you may have heard ...

Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George ...