Creative

The car industry worldwide seems to be tying itself in knots over electric cars – they cost billions to develop but there aren’t enough charging points and tracking them down is hard even when there is one nearby. But Toyota ...

BMB has won the global creative account for Pernod Ricard’s Beefeater London dry gin. BMB will focus on Beefeater’s Spirit of London platform. The account also includes variants Beefeater 24 and Beefeater Pink. BMB’s first campaign will launch in Europe, ...

Arguably the worst thing that could happen in the Women’s World Cup was the US winning again – for the fourth time – and the inevitable wave of triumphalism. Nike was clearly expecting such a result and rushed this out ...

It’s what used to be called the silly season in the UK so who better to tune in to the zeitgeist than last year’s winner of ITV’s Love Island – the ultimate silly season show – Dani Dyer. Dani has ...

Johannes Leonardo in New York – 25 per cent owned by WPP – is on a hot streak. It’s the lead creative agency on WPP’s new VW creative business in the US and made a bright debut with a ‘mea ...

P&G is rebranding Fairy (Fairy Liquid as was) as Fair in its latest effort to effect societal change/be a corporate good guy (you choose.) The venerable detergent has sponsored some research showing that attitudes to LGBT people (or LGBTQ with ...

Here’s two success stories in one (we hope): Atomic, one of the agencies that keeps the rather battered pendant of independence flying in London, has won Homebase DIY. Homebase, once a Sainsbury’s spin-off, went into one of the most rapid ...

Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the ...

Steve Howell is creative partner at sports specialist Dark Horses. Desert Island Ads I’m a pretty decent swimmer. So, if I was stuck on a desert island, I’d be spending most of my time watching the tides and trying to ...