Creative

Mars is launching Dreamies Deli-Catz treats (where do they get these names from?) for pampered felines, reminding us that cats are carnivores so these things contain 80 per cent meat. Adam&eveDDB is in the chair with a global film that, ...

On this week’s #MediaSnack Tom and David look at the second quarter results published by the big marketing services groups over the summer and consider the causes and implications of the poor performance. They ask if the downturn is a ...

Pepsi landed itself deep in the mire back in April with an in-house effort featuring Kendall Jenner, co-opting protest in its fizzy cause. Now it’s sensibly added the excellent – and seasoned – Goodby Silverstein & Partners to handle its ...

Sir John Hegarty of BBH fame is back in the saddle, this time through his “incubator” outfit The Garage Soho. Hegarty is behind this new campaign – ‘Raise Hells’ – for Camden Town Brewery (it makes Camden Hell lager) in ...

Whether or not something is “Marmite” has entered the language – you love it or hate it – thanks to a campaign from DDB London some years back. Now new incarnation adam&eveDDB has produced one of the stunts of the ...

BMW is about to unveil a branding for its luxury models – Bayerische Motoren Werke – devised with big German agency Serviceplan Campaign International, based in Hamburg. The new platform includes BMW’s 7 Series, the new BMW 8 and the ...

Lamb is the meat we can all eat, regardless of religion, according to Australian lamb producers in this diverting piece from The Monkeys, now owned by Accenture of course. So we have one J. Christ hosting his wide circle of ...

The British have a peculiarly intense relationship with property: they love it, want it and it drives them nuts. Hardly surprising as it takes all your money or stays, distressingly, out of reach. So it’s brave of upscale estate agent ...

Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed companies to publish the pay gap between their chief executive and the average British worker. A response to the howls ...