Creative

Adam&eveNYC is hanging in there in the Big Apple market that has confounded so many British agencies (DDB obviously helps.) Maybe its biggest win has been sports simulation video game NB2K23, named after the most famous basketball ace Michael Jordan ...

Ineos is an interesting company (although it doesn’t sound like it), massive in chemicals and now under boss-in-a-hurry Jim Ratcliffe about to bring out a rival to Land Rover’s Defender. It’s also the proud owner of the former Sky cycling ...

As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates of inflation seen in years and tough times are ahead according to the daily headlines. C-suite are openly discussing their ...

The Dutch city of Haarlem is the first in the world to ban ads for intensively farmed meat. From 2024, ads for these products will not be permitted in public places like buses, screens and billboards, because of the impact ...

Mother has been making its own products since launch more than 25 years ago. Early on, there was a paper aeroplanes book, miniature football hooligans for France ’98, and Russian dolls featuring gay British icons. Now the agency has launched ...

Shopping in John Lewis can be a rather chilly experience: it radiates, mostly, efficiency rather than warmth. Now armed with a new (and painstakingly researched) line – “For all life’s moments’ it’s doubling down on emotion in what looks rather ...

MSQ, which now describes itself as a “global next generation creative and technology group,” has launched MSQ Global Studios to help advertisers deliver relevant content across the ever-increasing number of media channels. MSQ Global Studios will be led by MSQ ...

This one’s almost like a blast from the past: the Andrex puppy returns (to mark the brand’s 80th birthday) in an ad with actual dialogue! Even if most of it’s with a dog. Thirty seconds of course. A topical reference ...

It’s all change at the top of the big ad networks – Wendy Clark exiting Dentsu International (as is DI as it will be no more) and now Andy Main stepping down as global CEO of WPP’s Ogilvy to be ...