Creative

Aldi’s Kevin the Carrot has become a perennial Christmas favourite, and in this year’s ad he takes on the mantle of Macaulay Culkin’s character Kevin in Home Alone. Kevin’s family all fly off to Paris leaving him to protect the ...

McDonald’s is one of those advertisers that sets the bar at Christmas – indeed at any time – and this year it’s with the ‘Alternative Christmas List,’ once again from trusty Leo Burnett. The campaign is based on an app ...

It’s a different kind of Christmas in the UK (and elsewhere) this year with lots of people struggling to make ends meet, let alone enjoy the festivities. John Lewis and agency adam&eveDDB have set the benchmark for Christmas ad for ...

Mother spin-off The Or has won razor brand Harry’s as it moves into the men’s skincare market and tries to expand across Europe. The Or won a three-way pitch. The Or specialises in challenger brands with delivery service Gorillas and ...

System1 has a system (as it would) marking ads on their emotional effectiveness. 5.9 is as high as you go. Only 1% of ads normally score a five-star ranking using this but so far, it says, lots have already produced ...

Landsec, owner of shopping centres like Bluewater in Kent and Trinity in Leeds, has turned up as a surprise contender in this year’s Christmas ad stakes. It’s a simple idea – presents that shut up annoying relatives – which is ...

WPP appears to be following the Publicis ‘country manager’ route with the appointment of Franck-Michael Schmidt (below), CEO of its Scholz & Friends Family as the first president of its German business. Germany is WPP’s third biggest market after the ...

Argos and agency The&Partnership have produced some decent Christmas ads over the years although it never strikes you as the most festive of retailers. This year, though, it looks as though they’ve lost the plot with a massive, unexpected Christmas ...

Lidl somehow plays second fiddle to Aldi in the UK, not least in its advertising. While we await the next coming of Aldi’s Kevin the Carrot, Lidl and agency Accenture Song (presumably Karmarama as was) offer us a Christmas be-jumpered ...