Creative

Copenhagen-based jewellery giant Pandora has confirmed Virtue, the ad agency owned by media channel Vice, as its global creative agency of record to handle what it calls a “global rebrand.” Virtue has worked on a number of campaigns for Pandora ...

Sony PlayStation seems to be joining the streaming rush with PlayStation Now and it’s the first campaign from adam&eveDDB since it won agency of record duties from BBH New York. So you expect fireworks… Which is what you get. Sure ...

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

“It’s getting lively again,” someone who’s planning his own contribution said to me the other day, of the London creative agency scene. Not before time, we chorus, after a veritable slough of despond seemed to be settled permanently over the ...

All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male ...

Online photo printing company, Photobox, has appointed full service creative and media agency eight&four to its agency roster. The agency has been appointed on creative and media strategy, video and digital production and media planning and buying to reach new ...

I see that former Dentsu Aegis Network UK chairman Stef Calcraft has resurfaced as global creative supremo of giant WPP media agency network MediaCom. Calcraft (below), a founder of creative agency mother and before that at BBH and Unilever, left ...

BBH’s London CCO Ian Heartfield is to be the creative partner at adam&eveDDB co-founders James Murphy and David Golding’s new creative agency. the as yet unnamed agency is set to launch next May. Heartfield (left) was one of a number ...

My thanks to Adscam’s George Parker for this one, Killing Eve’s Jodie Comer trying to get her tonsils around the name of her sponsor Loewe (tip – it’s not as in Sir Frank.) What a gal (as we used to ...