Creative

We Are Social buys Singapore influencer Kobe

We don’t hear so much about Chinese companies taking over the marcoms world these days but We Are Social, owned by China’s BlueFocus International, continues to expand, this time buying Singapore-based influencer agency Kobe. Kobe’s line-up includes celebrities, Instagrammers, bloggers ...

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More social insight from Paddy Power

Paddy Power is on its way to Droga5 (have they taken leave..) but, in the meantime, it’s back on the airwaves with this diverting little film from Octagon, presumably the Interpublic sports marketing agency. Some coffee shops write your name ...

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MAA blast from the past: Nike Shox

Football fans invading the pitch have been no joke recently but once they were, captured for immortality in this 2003 Nike Shox ad from Wieden+Kennedy. Directed by the great Frank Budgen. Would such a script, originally from W+K in the ...

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