Creative

The whole car industry is in flux at the moment, with car share schemes taking off, Uber everywhere, and driverless cars just around the corner, but the old-fashioned car rental market has not given up yet, judging by this high ...

More diverting doings in London’s adland: AMV BBDO group chairman Justin Pahl (left) is off to be CEO of WPP’s VMLY&R London (which doesn’t look like the most obvious thing to do) leaving Sarah Douglas in charge as AMV CEO ...

If you think the Accenture/Droga5 tie-up is a big deal, think what may be happening in France. Publicis is considering a $5bn offer for data firm Epsilon, its biggest potential deal so far and one that has spooked shareholders as ...

Is Accenture Interactive’s purchase of Droga5 a game-changer for both parties and the industry as a whole? David Droga (below, with Accenture interactive boss Brian Whipple) says he wants to take the ad business “by the scruff of the neck,” ...

Much of the best creativity (some would say just about all of it) is coming from tech companies these days. Why? They’ve got the budget and at the top end of the market a healthy business model. They’re also willing ...

Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens. Anyway, they’re the inspiration for this Apple At Work ad showing how its products help a bunch of “underdogs” prepare ...

Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect with existing audiences on a deeper level, and even reach out to new audiences invested in the wider debate. The ...

Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea which handles outsourced business processes for big companies under its new CEO Clare Hart and Tag which is an ad ...

Newly-merged WPP agency Wunderman Thomson has won what it needed to make its mark, Duracell’s global creative apart from North America (significant obviously) which is with Wieden+Kennedy. What’s more, Duracell (now owned by Berkshire Hathaway) has been positively fulsome about ...