Creative

She may not be having much luck on the court, but Emma Raducanu’s popularity with marketers is undimmed, as this ad for tennis sponsor Evian by Wieden + Kennedy Amsterdam confirms. Here the Bromley girl teams up with North London’s ...

We don’t hear so much about Chinese companies taking over the marcoms world these days but We Are Social, owned by China’s BlueFocus International, continues to expand, this time buying Singapore-based influencer agency Kobe. Kobe’s line-up includes celebrities, Instagrammers, bloggers ...

Paddy Power is on its way to Droga5 (have they taken leave..) but, in the meantime, it’s back on the airwaves with this diverting little film from Octagon, presumably the Interpublic sports marketing agency. Some coffee shops write your name ...

HSBC, the bank described as “too big to jail” over money-laundering allegations in Mexico, doesn’t avoid potential controversy in its marketing either and it’s back with a cracker from David Buenos Aires. ‘Dear customer’ is about the perils of identity ...

Football fans invading the pitch have been no joke recently but once they were, captured for immortality in this 2003 Nike Shox ad from Wieden+Kennedy. Directed by the great Frank Budgen. Would such a script, originally from W+K in the ...

The Sun no longer publishes its circulation figures, but nobody is pretending that print newspapers are very healthy, so Pulse Creative (a joint-venture between The&Partnership, m/SIX and Wunderman Thompson) has devoted a new campaign to driving traffic to the News ...

The M&C Saatchi share price isn’t helping the M&C board and preferred suitor Next15, sinking below 200p which makes rival Vin Murria’s bid, exceeded comfortably by Next15’s £310m a couple of weeks ago, more attractive. Next15’s share price isn’t helping ...

Apple’s new thing is AirPods with Spatial Sound (is this what used to be called ‘surroundsound?) Anyway audio seems to be a lot of people’s big thing just now, as is Harry Styles. Here he is, courtesy of TBWA/MediaArtsLab trying ...

A couple of years ago Walgreens Boots’ deal with WPP was hailed as “revolutionary” by all and sundry, encompassing those terribly modern things data, diversity and in-housing. And outcome-based fees, which probably lay at the heart of it. Since then ...