Creative

This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water ...

Toni Harris dreams of being the first woman NFL player and appears to be well on the way, with scholarship offers despite being just five and half feet tall. But she’s surmounted many things in her young life: adoption and ...

Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association admitted at its LEAD 2019 event. Unilever’s Keith Weed, Labour Party deputy leader Tom Watson, and the BBC’s Evan Davis ...

Website creator Squarespace isn’t in the Super Bowl but it’s invested heavily in this contemporaneous ad with Idris Elba and British comedian Lolly Adefope, directed by Spike Jonze. Elba sends himself up nicely and it makes the point that Squarespace ...

Centrica, British Gas as was, has joined a long list of companies reviewing its agencies, in this case a wholesale review covering creative, media, CRM, PR and all those other things such companies do these days. Which puts The&Partnership in ...

One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has ...

Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s its big Super Bowl effort, to run before the kick-off on Sunday (when the audience is still, presumably, awake.) Walmart ...

Thank goodness Pepsi has gone back to working with an ad agency. The soft drinks giant may never live down the in-house Kendall Jenner debacle, but thanks to Goodby Silverstein, this year’s Super Bowl ad is really very good. It ...

Mother is in a rich vein of form just now and this time it’s New York’s turn to venture into Joan Collins and Leonard Rossiter territory for Stella Artois. Collins and Rossiter performed for Cinzano and CDP and here we ...