Creative

WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff members, as added to its diversity and inclusion armoury with the appointment of Sufia Parkar (below) from McCann as EMEA ...

Ads come from unexpected places these days: Coca-Cola’s striking departure from Christmas tradition is from DentsuMB for example (MB being a long overdue rebrand of Dentsumcgarrybowen presumably) even though Coke has just spent two years deciding to give most of ...

Coca-Cola has been persuaded to give Santa a back seat in its Christmas ad this year, and the creative people at DentsuMB in London are telling the story of a young boy, inspired by Santa, who builds a cardboard chimney ...

Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...

JD Sports has built a formidable presence against the pile-it-high-flog-it-cheap merchants by somehow or other remaining cool even as it dominates many high streets. Its relationships with the likes of Adidas and Nike are obviously key. Now it’s entered the ...

Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s global network business encompassing creative, media and much else. Coke’s global adspend is currently about £3bn although, presumably, that’s set ...

The doorbell rang this morning; it’s Santa someone said. “You mean Jeff Bezos?” and it was. Amazon is going large this Christmas with this from Lucky Generals, tackling the issue of kindness, which has confused many a philosopher. Highlighted by ...

WPP construct The Pharm looks after Boots and it’s thrown the kitchen sink at ‘Bags of Joy’ with actress Jenna Coleman (Joy presumably) bestowing prezzies on most of the available world. Replete with an improbable snowman (it never snows that ...

The result of Coca-Cola’s massive creative and media review (Coke spent over £3bn pre-lockdown, down from its previous levels) is reportedly imminent. We’d forgotten all about it as it began, incredibly, in January 2021 and seems to have morphed from ...