Creative

UK adspend rose 4.2 per cent in the first quarter of 2019, according to the latest Advertising Association/WARC expenditure report. The figure is in comparision to the first quarter of last year, when we were all braced for Brexit on ...

Samsung is venturing into Nike ‘Dream Crazy’ territory with ‘Do What You Can’t,’ in this instance from Leo Burnett Israel. But isn’t this already becoming something of a cliche? And won’t people get a bit fed up of seeing others ...

McDonald’s is on a roll at the moment despite the furious attacks from Burger King (same store sales up 5.7 per cent and shares up 20 per cent this year). One of its strengths under Steve Easterbrook seems to be ...

Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur Sadoun certainly wouldn’t have as he unveiled what amounted to a revenue warning a couple of weeks ago – but ...

Old Spice’s new campaign from Wieden+Kennedy HQ is titled ‘Never let a friend lose his swagger,’ riffing on Old Spice’s ability to help hapless males regain their mojo. Old Spice’s advertising has lost some of its swagger since the great ...

Looks like we’re in for much more US-style online marketing as Boris Johnson takes over as British prime minister. Facebook has a tidal wave of ads (more than 500 different ones so far) featuring BoJo and his plans for call ...

WPP CEO Mark Read wants WPP to be seen as “one company” and it appears to have nabbed this one, Peroni’s new global ‘Vita Con Stile’ ad. Well you would wouldn’t you? A nice shoot in Italy, exploring La Passeggiata ...

Games maker Wargaming is pitching to gamers of more mature years with its new World of Tanks campaign from MullenLowe, claiming it’s where ‘fast thinking beats fast reactions.’ So we have such a gamer (he’s not that old) being beaten ...

By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our finger on the pulse. This is, to a large extent, what brands pay us for; to translate what consumers are ...