Mother LA brings a quiet touch to US burger chain Sonic

Sonic, or Sonic Drive-In, has its place in the US burger firmament (a bit upscale of most) and Mother LA has produced a winning effort with a family measuring their journey in Sonics.

Simple, obvious even but Mother, in its both its US outposts (it’s in NYC too) is winning a reputation with some nicely understated, relaxing ads in a market that seems to have become more shouty. And is wholly obsessed by celebrities-as-influencers.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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