Tag Archives: mother

Mother wins place on Vauxhall roster with launch task for new Crossland SUV

Vauxhall Motors has appointed Mother London to handle the launch campaign for the Crossland X, its new SUV. Most of Vauxhall’s advertising is handled by McCann Central which will launch the new Insignia car in the summer. Vauxhall is also ...

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Boots hurries into Ogilvy as WPP deal bites

Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK ...

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IKEA unveils a different battle of the bedroom

Mother’s back for IKEA, this time with the WonderfulEveryNight (as opposed to EveryDay) showing us all how to ‘Win at Sleeping.’ Seems to be a national obsession these days: this morning on Today there was a not-very-convincing expert telling us ...

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And the MAA Agency of the Year is…..

Yes, it is indeed that time again. When we first did this we weren’t sure that the ad world needed another such selection but, gratifyingly, it seems this prize is increasingly sought after. So, without more ado, here’s the shortlist ...

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Danone lines up creative heavyweights for yogurt pitch

Damone is reviewing its global yogurt business according to a report in Campaign and has called what looks like a global heavyweight creative championship: adam&eveDDB, Mother London, BETC Paris and Droga5. About the only one left out is Wieden+Kennedy but ...

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Diageo unveils new Baileys strategy: drink more

Great minds think alike it seems, in agency land anyway. Shortly after Anomaly launched a refreshing ‘gin time’ campaign for Diageo’s Gordon’s, Mother has done pretty much the same for Diageo’s Baileys with a number of executions on the theme ...

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Mother wins global account for HMD’s new Nokias

Thursday 3rd November 2016: HMD Global, the company founded in May 2016 to create a new generation of Android-powered Nokia smartphones, feature phones and tablets, has appointed Mother as its lead global agency. The appointment follows a global pitch. HMD ...

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Best ads of 2016: TalkTalk from CHI and two crackers from Mother win October

It’s amazing that ISP TalkTalk is still with us, given some of its past disasters (mostly self inflicted). CEO Dido Harding is still talking the talk though, succeeding in annoying BT’s Gavin Patterson no end with her (mostly justified) criticisms ...

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Mother unveils a new literary face for Boots No 7

Boots has signed Nigerian novelist Chimamanda Adichie as the “new face” of its venerable No 7 cosmetic range – which is a pretty dramatic move up the market – and here she is explaining what an intellectual thinks of make-up ...

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