Tag Archives: mother

Is Mother’s all-black IKEA ad a win for inclusivity?

Diversity/inclusivity, there’s no escaping it. Not that we should of course but sometimes it pops up and you miss it. When I saw this new Mother ad for IKEA I didn’t get it – ‘Hooray! To the Wonderful Everyday’ but ...

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Mother hires raft of creatives for New York and LA

Creatives seem to be joining agencies in swathes these days, recently we had an influx at Leo Burnett London and, before then, Y&R’s Jon Burley hired a football team’s worth. Now independent agency Mother has hired 17 across its New ...

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Mothers’ goodbye tour for Boots continues with new No 7

Mother seems to be making more ads for Boots since it lost the account to Ogilvy and WPP – the result of a procurement-driven deal with Walgreens Boots Alliance – than it did before. Maybe Boots here are less than ...

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Mother give us the whole chicken – but is that enough?

Mother makes its debut for KFC with this campaign ‘the whole chicken,’ designed to show that it sources its chickens from proper suppliers, according to reports. Although that’s not immediately apparent from this. Mass market restaurants emphasise either the experience ...

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Is IKEA’s new lion an Everyday Wonder?

IKEA’s ‘Wonderful Everyday’ from Mother is a wonderful campaign but is it running out of steam? Here’s the latest featuring a lion relaxing in an IKEA living room (lions relax for 18 hours a day it seems, only springing into ...

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Vauxhall and VW show that car advertising is a broad church

Vauxhall is aiming its new Crossland X at the school gates crowd of women in big cars (so beloved of teachers). This is the first effort from new Vauxhall agency Mother. At which point descriptive powers rather fail me. Only ...

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Mother misfires at the Stella Artois party

Mother has patented wacky in its various ads for Stella Artois and here’s another weirdo, the ones you only seem to get in beer commercials. ‘Host One To Remember’ it’s called with a cavalier disregard for grammar. The cheesy approach ...

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SunLife in dramatic change of tack with new agency Mother

SunLife, which offers savings plans and other products to the over 50s, is changing tack in favour of a big bold brand campaign from Mother. SunLife mainly uses celeb Sir Michael Parkinson in its ads. SunLife’s over 50s savings plan, ...

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