Tag Archives: mother

MoneySupermarket departs the epic arena with Action Man

MoneySupermarket.com is reviewing out of Mother – rather harsh but maybe it doesn’t feel “epic” any more – and here’s, presumably, the agency’s swan song featuring Hasbro’s Action Man. Much hype about this as he allegedly strips off (doesn’t really..phew). ...

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Surprise agency review as MoneySupermarket ditches Mother

Leading UK agency and mimi-marcoms/incubator agency Mother has gone through an interesting couple of years (it was our Agency of the Year in 2016) with, notably, Boots walking to Ogilvy via a WPP deal last year. At the same time ...

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Mother crafts a triumph from Vero’s disastrous shoot

Mother is making its first film for “smart” social network Vero with Michael Fassbender and Conor McCaughan’s DMC Film as part of a long-form content project. In the trailer we have that trusty old standby the hyper-creative would-be director (who ...

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AB InBev and Mother take water plea to Super Bowl

Beer ads will occupy much of the spotlight at the Super Bowl on February 4 and AB InBev’s stella Artois is returning to the fray for the first time since 2011 as part of its ‘Make Your Super Bowl Matter’ ...

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Mother unveils Christmas tearjerker for Nokia

We haven’t seen so much of Mother in its (fairly) rare soppy mode this year but it’s Christmas and here, rather belatedly, is one for Nokia Mobile. There’s granny, now on her own, looking forward to regular calls from grandson, ...

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Staples joins to spearhead Mother’s west coast ambitions

Long-serving Wieden+Kennedy creative Joe Staples (below), who left in March, is joining Mother’s nascent LA operation as ECD and Partner. Mother New York CCO and partner Corinna Falusi says:“We are so excited to welcome Joe to our Mother family out ...

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Mother’s Broody incubator takes stake in Crowdfunder

Mother-backed business incubator and accelerator Broody has acquired a five per cent stake in crowdfunding platform Crowdfunder. The deal will see the two organisations working together as partners to cement Crowdfunder’s position and give Broody’s portfolio of start-ups access to ...

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Debenhams gives Christmas boost to Mother

Mother will be reflecting that there is some justice in the world as it’s been appointed to handle leading department store Debenhams, less than a year after it lost its signature Boots account to Ogilvy in a WPP-inspired global deal. ...

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