Mother LA delivers for Postmates

Food delivery ads today are rather like price comparison ads a few years ago, they’re all over the place but hard to differentiate unless it’s Just Eat’s jingle, its version of Gio Compario.

You expect something a little different from Mother and here’s the agency’s Los Angeles branch for US brand Postmates.

When many US ads are getting more talky and celebrity-obsessed it’s good to see some brand-centric technique in 30 seconds.

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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