Mother New York wins travel giant TripAdvisor

London creative agency Mother seems to be making its international network work after a few ups and downs and now its New York office has won TripAdvisor’s global account. Mother also recently won Wrangler globally.

TripAdvisor has had its problems recently with accusations its reviews aren’t as tamper-proof as people would like. It’s also under pressure from the likes of Google encroaching on its territory but still claims to be the world’s biggest travel site.

Independently-owned Mother now has offices in New York, Los Angeles, Buenos Aires and Shanghai as well as London.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.