Tag Archives: mother

Boorman quits Grey to join Mother as content chief

Neil Boorman (below), who established the content operation at Grey London, is joining rival Mother as content strategy director. Boorman, a former Guardian columnist and Channel 4 producer, worked on Volvo’s Cannes Grand Prix winner ‘Life Paint’ as well as ...

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Stella partners with Water.org in global Mother drive

After Droga5’s heroics for ‘The Y’ we’re here for good, again, with Stella Artois, Mother London, production company 1stAveMachine and studio Palma Pictures in a new global campaign aimed at raising money for Water.org. Water.org is a charity supported by ...

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‘You’re so MoneySuperMarket’ tries new dance move

MoneySuperMarket and agency Mother have produced that rarest of beasts, a truly popular long-running campaign. Most recently we had pole-dancing builder Colin. Now it’s the turn of bodyguard Gary, actually Tony Wesley from the New York City Breakers who has ...

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Mother beats star line-up to win Diageo’s Baileys

Diageo has picked Mother London to handle Irish liqueur Baileys globally. Baileys quit BBH earlier this year saying it was going to handle the account in-house, as it did with Johnnie Walker (also at BBH). Anomaly was subsequently appointed to ...

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Mother picks Peter Ravailhe as new New York boss

Mother has appointed Peter Ravailhe as CEO of its New York office. Ravailhe replaces Mother New York co-founder Andrew Deitchman who left earlier this month to start his own, as yet undefined, company. Ravailhe (left) has crammed a multitude of ...

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Calvin Klein and Mother court controversy with new global ‘sexting’ campaign

Is this the first mainstream ‘sexting’ campaign, if that’s not a contradiction in terms? Mother New York has unveiled ‘Meet Us’ for Calvin Klein, highlighting the way young people think about love, dating and sex. The multimedia campaign gives us ...

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Moneysupermarket unearths ‘epic builder’ Colin

Mother is continuing its strange people ‘feeling epic’ schtick for Moneysupermarket, this time with epic builder Colin. Never actually warmed to this campaign but it must be doing the business: it’s outlasted those of its rivals and must be one ...

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