Tag Archives: mother

Mother produces ageless winner for Boots No7

Another goody from Mother, at its best recently with campaigns for Moneysupermarket.com and IKEA. This time it’s for Boots No7 Lift and Luminate Triple Action Serum, which sounds like something Dorian Gray could have used to advantage. The campaign, ‘Ready,’ ...

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Mother unveils another everyday wonder for IKEA

There are some weird and (often) wonderful things coming out of Mother these days. Its ‘Beds’ commercial for IKEA’s ‘Wonderful Everyday’ campaign last year was indeed wonderful; here’s the latest instalment. Scarcely a flat pack in sight – in fact, ...

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Mother tries even more ‘epic’ for MoneySuperMarket

MoneySuperMarket and agency Mother seem to be winning the price comparison site ad wars with their unlikely trio of ‘epic’ dancers – hotpants-clad Dave, builder Colin and ‘wolf’ Gary (the latest) – and now they’ve been brought together in an ...

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Boorman quits Grey to join Mother as content chief

Neil Boorman (below), who established the content operation at Grey London, is joining rival Mother as content strategy director. Boorman, a former Guardian columnist and Channel 4 producer, worked on Volvo’s Cannes Grand Prix winner ‘Life Paint’ as well as ...

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Stella partners with Water.org in global Mother drive

After Droga5’s heroics for ‘The Y’ we’re here for good, again, with Stella Artois, Mother London, production company 1stAveMachine and studio Palma Pictures in a new global campaign aimed at raising money for Water.org. Water.org is a charity supported by ...

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‘You’re so MoneySuperMarket’ tries new dance move

MoneySuperMarket and agency Mother have produced that rarest of beasts, a truly popular long-running campaign. Most recently we had pole-dancing builder Colin. Now it’s the turn of bodyguard Gary, actually Tony Wesley from the New York City Breakers who has ...

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Mother beats star line-up to win Diageo’s Baileys

Diageo has picked Mother London to handle Irish liqueur Baileys globally. Baileys quit BBH earlier this year saying it was going to handle the account in-house, as it did with Johnnie Walker (also at BBH). Anomaly was subsequently appointed to ...

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