New Mother ad rewinds Stella to its philosophical roots – another French bar

Here’s a jolly new film for Stella Artois from Mother – featuring the barmaid of your dreams, back in the kind of French bar that’s done so much service for Stella in the past.

So good it makes you put your phone(s) away.

Nice to see an old-style beer ad despite the party (most beer ads these days consist solely of partying millenials) and the inevitable gadgets.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.