Do Teleman hang on to their cool in Mother’s latest for IKEA?

Bands and ads don’t always go so well together: you can see the attraction for an over-excited agency/client but very often that’s it.

But IKEA and agency Mother have enlisted icy cool Teleman for its latest effort, filling the set with IKEA this and that (and a few dogs) as the boys extemporise.

Is this the end of Teleman’s cool status? Might have been if they’d shot it in an IKEA hangar.

Good of its ilk.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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