MoneySupermarket departs the epic arena with Action Man is reviewing out of Mother – rather harsh but maybe it doesn’t feel “epic” any more – and here’s, presumably, the agency’s swan song featuring Hasbro’s Action Man.

Much hype about this as he allegedly strips off (doesn’t really..phew).

Less in your face than the rest of the long series. Be interesting to see what the next agency produces.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.