Tag Archives: mother

Mother picks Peter Ravailhe as new New York boss

Mother has appointed Peter Ravailhe as CEO of its New York office. Ravailhe replaces Mother New York co-founder Andrew Deitchman who left earlier this month to start his own, as yet undefined, company. Ravailhe (left) has crammed a multitude of ...

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Calvin Klein and Mother court controversy with new global ‘sexting’ campaign

Is this the first mainstream ‘sexting’ campaign, if that’s not a contradiction in terms? Mother New York has unveiled ‘Meet Us’ for Calvin Klein, highlighting the way young people think about love, dating and sex. The multimedia campaign gives us ...

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Moneysupermarket unearths ‘epic builder’ Colin

Mother is continuing its strange people ‘feeling epic’ schtick for Moneysupermarket, this time with epic builder Colin. Never actually warmed to this campaign but it must be doing the business: it’s outlasted those of its rivals and must be one ...

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Departing Lowe CEO Michael Wall joins Mother

Michael Wall (left), who was last reported as preparing ‘the roadmap’ for the merger of Interpublic’s Lowe (where he was global CEO) and Mullen, has found time to find a new job too: global CEO at London-based micro-network Mother. Mother ...

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Mother launches Cancer Research UK’s ‘Pink Army’

Women seems to be on the march more than ever these days (when do they find time to do the ironing?), what with International Women’s Day coming up and Cancer Research UK’s ‘Race For Life’ programme of 300 or so ...

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IKEA in mystifying review of creative at Mother

Furniture giant IKEA is reviewing its ad and media agencies in what is reported to be a ‘procurement led’ exercise. UK and Ireland marketing manager Peter Wright says (through clenched teeth no doubt): “We continue to work happily with our ...

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Jesus comes to London – courtesy of Mother

Jesus (Christmas is supposed to celebrate his birth as well as the joys of shopping) has come to London courtesy of agency Mother. ‘Hollywood Jesus’ that is, who’s been appearing on US showbiz site TMZ for the past few years. ...

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And the MAA UK Agency of the Year is…adam&eveDDB

It’s that time again – time to pick our Agency of the Year. There’s one for the UK and our team of unmatched experts from NYC will provide one from the US. The rest of the world will have to ...

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