Mother unveils Christmas tearjerker for Nokia

We haven’t seen so much of Mother in its (fairly) rare soppy mode this year but it’s Christmas and here, rather belatedly, is one for Nokia Mobile.

There’s granny, now on her own, looking forward to regular calls from grandson, now at college. But then – nothing.

Nice acting and direction by Justin Chadwick.

A recurring theme this year, put away the phone and be there.


MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.