Tag Archives: mother

Does Snoop earn his money for Moneysupermarket?

It’s doubtful that rapper Snoop Dogg is a user of Moneysupermarket.com as it’s a British product. But agency Mother has decided he’s worth the, presumably, considerable fee required to sign him up for its latest TV ad. Given the target ...

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Moneysupermarket chief’s exit is warning for Mother

I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency Mother. Jacobs, who joined from Tesco, steered the ‘You’re so Moneysupermarket’ campaign which, it’s fair to say, has failed to ...

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Blow for Mother US as Burger King goes walkabout

I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency –  endless ...

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Now Mother produces a fishy tale for Young’s

It’s fish and fishermen all over the place at the moment. A few days ago we took Tesco to task over its predilection for dyed smoked haddock and now Young’s is pushing its ‘homestyle’ (whatever that may be) breaded cod ...

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New boss Al-Zaidy joins the Mothers at McCann London

The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy (left) was previously CSO at TBWA London but before that worked with Co-CCOs (sorry for all these C-suites) Rob Doubal ...

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Israeli paper Haaretz in bonking ad first

Is this the first (simulated no doubt) bonk to figure in a commercial? It’s for Israeli newspaper Haaretz (Israel’s oldest) and extols the virtues of its new website (I think, not speaking Hebrew being a disadvantage). Seems a bit pointless ...

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Mother shows off its full range of skills in One Room Paradise for IKEA

Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it for years but it hasn’t really happened. Although it’s reportedly the reason Hollywood talent agency William Morris Endeavor chose to ...

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