Tag Archives: mother

Mother has taken an interesting step forward in its bid to become a credible agency for global accounts (although it only has offices in London and New York) by being awarded Unilever’s worldwide Bertolli account. It’s not clear exactly what ...

Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA. The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from ...

It’s doubtful that rapper Snoop Dogg is a user of Moneysupermarket.com as it’s a British product. But agency Mother has decided he’s worth the, presumably, considerable fee required to sign him up for its latest TV ad. Given the target ...

Moneysupermarket.com marketing boss Kenny Jacobs (left), a former Tesco exec, only left the price comparison site last week after just a year in the post but but it seems it was his choice as he’s just been named as Ryanair’s ...

I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency Mother. Jacobs, who joined from Tesco, steered the ‘You’re so Moneysupermarket’ campaign which, it’s fair to say, has failed to ...

I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency –  endless ...

My friend George Parker chose to highlight this piece of performance art/vagina exploration on his wonderful Adscam today. Is George becoming a feminist? ***The last refuge of a scoundrel in advertising is usually a song – or a jingle – ...

It’s fish and fishermen all over the place at the moment. A few days ago we took Tesco to task over its predilection for dyed smoked haddock and now Young’s is pushing its ‘homestyle’ (whatever that may be) breaded cod ...

The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy (left) was previously CSO at TBWA London but before that worked with Co-CCOs (sorry for all these C-suites) Rob Doubal ...