Tag Archives: mother

Here we go then: first out of the blocks with an avowedly Christmas ad is Halfords and agency Mother, making the point that a bike is a pretty good Christmas present for kids. Not very nice if you’re the only ...

Here’s an interesting addition to the ever-expanding C-Suite, ‘Chief Biscuit Officer,’ courtesy of Fox’s Biscuits and Mother. Newly-empowered CBO Vinnie (a panda) makes it on to the board in this new Fox’s campaign, advising his new colleagues to emphasise “more ...

I went to the cinema the other week for the first time in ages. Ah, how I miss those student days when you’d go pretty much every week, just because you had to find something to do that killed the ...

We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film. Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs ...

Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC. Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, ...

Stella Artois’ ‘The Perfectionists’ series is a decent stab at ‘advertainment’ and here’s the latest, from Mother, plugging the brand’s connection with the Wimbledon tennis tournament. Rufus, a Harris Hawk, is apparently a bit of a wuss in real life, ...

Agency Mother is doing a grand job of shunting lager brand Stella Artois back up market – where it used to reside in the great days of Lowe Howard-Spink before becoming just another ‘pre-fuel’ – and it’s running a campaign, ...

Engine Group agency Jam has hired Matt Hardisty (left) from Mother as a partner, overseeing its creative output. Jam is a mix of social and digital agency and recently split with its ECD Wayne Deakin, who came from a conventional ...

“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother. Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of ...