Tag Archives: mother

Mother gets real for Halfords Christmas campaign

Here we go then: first out of the blocks with an avowedly Christmas ad is Halfords and agency Mother, making the point that a bike is a pretty good Christmas present for kids. Not very nice if you’re the only ...

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Mother reconstitutes the boardroom for Fox’s Biscuits

Here’s an interesting addition to the ever-expanding C-Suite, ‘Chief Biscuit Officer,’ courtesy of Fox’s Biscuits and Mother. Newly-empowered CBO Vinnie (a panda) makes it on to the board in this new Fox’s campaign, advising his new colleagues to emphasise “more ...

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Who’s that girl? MPC reveals secrets behind IKEA shoot

We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film. Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs ...

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Mother and MPC hit epic heights for IKEA

Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC. Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, ...

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Rufus the hawk stars in Stella’s ‘advertainment’

Stella Artois’ ‘The Perfectionists’ series is a decent stab at ‘advertainment’ and here’s the latest, from Mother, plugging the brand’s connection with the Wimbledon tennis tournament. Rufus, a Harris Hawk, is apparently a bit of a wuss in real life, ...

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Wim Wenders gives Stella a helping hand upmarket

Agency Mother is doing a grand job of shunting lager brand Stella Artois back up market – where it used to reside in the great days of Lowe Howard-Spink before becoming just another ‘pre-fuel’ – and it’s running a campaign, ...

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Jam hires Hardisty from Mother to plug creative gap

Engine Group agency Jam has hired Matt Hardisty (left) from Mother as a partner, overseeing its creative output. Jam is a mix of social and digital agency and recently split with its ECD Wayne Deakin, who came from a conventional ...

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IKEA and Mother hail ‘The Wonderful Everyday’

“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother. Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of ...

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