Tag Archives: mother

Is the UK’s ad of the year Mother’s ‘Beds’ epic for IKEA?

We’ve been asking various creativos and others to pick their best ads of 2014 and the most regular scorer so far is Mother’s ‘Beds’ for IKEA. Adam&eve’s James Murphy said it was so good it made him want to cry. ...

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Mother lights up the dark for Boots Christmas campaign

It’s turning out to be a rather gritty Christmas – in some quarters anyway – and you expect a bit of grit from Mother. Don’t you hate houses with exterior Christmas lights? Justified here, I suppose, to light up a ...

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Mother gets real for Halfords Christmas campaign

Here we go then: first out of the blocks with an avowedly Christmas ad is Halfords and agency Mother, making the point that a bike is a pretty good Christmas present for kids. Not very nice if you’re the only ...

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Mother reconstitutes the boardroom for Fox’s Biscuits

Here’s an interesting addition to the ever-expanding C-Suite, ‘Chief Biscuit Officer,’ courtesy of Fox’s Biscuits and Mother. Newly-empowered CBO Vinnie (a panda) makes it on to the board in this new Fox’s campaign, advising his new colleagues to emphasise “more ...

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Who’s that girl? MPC reveals secrets behind IKEA shoot

We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film. Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs ...

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Mother and MPC hit epic heights for IKEA

Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC. Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, ...

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Rufus the hawk stars in Stella’s ‘advertainment’

Stella Artois’ ‘The Perfectionists’ series is a decent stab at ‘advertainment’ and here’s the latest, from Mother, plugging the brand’s connection with the Wimbledon tennis tournament. Rufus, a Harris Hawk, is apparently a bit of a wuss in real life, ...

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Wim Wenders gives Stella a helping hand upmarket

Agency Mother is doing a grand job of shunting lager brand Stella Artois back up market – where it used to reside in the great days of Lowe Howard-Spink before becoming just another ‘pre-fuel’ – and it’s running a campaign, ...

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