It’s turning out to be a rather gritty Christmas – in some quarters anyway – and you expect a bit of grit from Mother. Don’t you hate houses with exterior Christmas lights? Justified here, I suppose, to light up a ...
Read More »Mother gets real for Halfords Christmas campaign
Here we go then: first out of the blocks with an avowedly Christmas ad is Halfords and agency Mother, making the point that a bike is a pretty good Christmas present for kids. Not very nice if you’re the only ...
Read More »Mother reconstitutes the boardroom for Fox’s Biscuits
Here’s an interesting addition to the ever-expanding C-Suite, ‘Chief Biscuit Officer,’ courtesy of Fox’s Biscuits and Mother. Newly-empowered CBO Vinnie (a panda) makes it on to the board in this new Fox’s campaign, advising his new colleagues to emphasise “more ...
Read More »Matt Williams: why I miss Orange Wednesdays (and the great ad campaign from Mother)
I went to the cinema the other week for the first time in ages. Ah, how I miss those student days when you’d go pretty much every week, just because you had to find something to do that killed the ...
Read More »Who’s that girl? MPC reveals secrets behind IKEA shoot
We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film. Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs ...
Read More »Mother and MPC hit epic heights for IKEA
Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC. Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, ...
Read More »Rufus the hawk stars in Stella’s ‘advertainment’
Stella Artois’ ‘The Perfectionists’ series is a decent stab at ‘advertainment’ and here’s the latest, from Mother, plugging the brand’s connection with the Wimbledon tennis tournament. Rufus, a Harris Hawk, is apparently a bit of a wuss in real life, ...
Read More »Wim Wenders gives Stella a helping hand upmarket
Agency Mother is doing a grand job of shunting lager brand Stella Artois back up market – where it used to reside in the great days of Lowe Howard-Spink before becoming just another ‘pre-fuel’ – and it’s running a campaign, ...
Read More »Jam hires Hardisty from Mother to plug creative gap
Engine Group agency Jam has hired Matt Hardisty (left) from Mother as a partner, overseeing its creative output. Jam is a mix of social and digital agency and recently split with its ECD Wayne Deakin, who came from a conventional ...
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