Tag Archives: mother

Who’s that girl? MPC reveals secrets behind IKEA shoot

We bigged up Mother’s latest ad, ‘Beds’ for IKEA, and here’s post production company MPC’s out-takes of MJZ director Juan Cabral’s brilliant film. Is it as good as Sony’s celebrated ‘Balls?’ My friend Matt Williams, of whom more tomorrow, demurs ...

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Mother and MPC hit epic heights for IKEA

Here’s some real class for IKEA’s ‘Wonderful Everyday’ campaign from Mother, MJZ director Juan Cabral and post production wizards MPC. Shot over three days in Johannesburg with beds suspended from cranes, sky divers and a rather brave young actress. And, ...

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Rufus the hawk stars in Stella’s ‘advertainment’

Stella Artois’ ‘The Perfectionists’ series is a decent stab at ‘advertainment’ and here’s the latest, from Mother, plugging the brand’s connection with the Wimbledon tennis tournament. Rufus, a Harris Hawk, is apparently a bit of a wuss in real life, ...

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Wim Wenders gives Stella a helping hand upmarket

Agency Mother is doing a grand job of shunting lager brand Stella Artois back up market – where it used to reside in the great days of Lowe Howard-Spink before becoming just another ‘pre-fuel’ – and it’s running a campaign, ...

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Jam hires Hardisty from Mother to plug creative gap

Engine Group agency Jam has hired Matt Hardisty (left) from Mother as a partner, overseeing its creative output. Jam is a mix of social and digital agency and recently split with its ECD Wayne Deakin, who came from a conventional ...

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IKEA and Mother hail ‘The Wonderful Everyday’

“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother. Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of ...

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Matthew Charlton to Brothers and Sisters, Dave Dye joins Mother as head of art

Former BETC London CEO Matthew Charlton (left), who exited the agency along with creative director Neil Dawson in rather mysterious circumstances over Christmas, has resurfaced as CEO of London creative agency Brothers and Sisters, replacing Juliet Haygarth who moved to ...

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New Mother campaign lights up IKEA

Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA. The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from ...

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