Tag Archives: mother

Jam hires Hardisty from Mother to plug creative gap

Engine Group agency Jam has hired Matt Hardisty (left) from Mother as a partner, overseeing its creative output. Jam is a mix of social and digital agency and recently split with its ECD Wayne Deakin, who came from a conventional ...

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IKEA and Mother hail ‘The Wonderful Everyday’

“If it doesn’t work for everyone it doesn’t work at all” says IKEA in this new campaign, ‘The Wonderful Everyday,’ from Mother. Which is an interesting notion: IKEA-land has always seemed somewhere that has its devoted fans with lots of ...

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Matthew Charlton to Brothers and Sisters, Dave Dye joins Mother as head of art

Former BETC London CEO Matthew Charlton (left), who exited the agency along with creative director Neil Dawson in rather mysterious circumstances over Christmas, has resurfaced as CEO of London creative agency Brothers and Sisters, replacing Juliet Haygarth who moved to ...

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New Mother campaign lights up IKEA

Making light bulbs interesting is a tricky task but Mother in London has made a pretty decent stab at it with this effort for IKEA. The bad news is that IKEA will only sell the supposedly energy-saving LED thingies from ...

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Does Snoop earn his money for Moneysupermarket?

It’s doubtful that rapper Snoop Dogg is a user of Moneysupermarket.com as it’s a British product. But agency Mother has decided he’s worth the, presumably, considerable fee required to sign him up for its latest TV ad. Given the target ...

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Moneysupermarket chief’s exit is warning for Mother

I see that Moneysupermarket.com CMO Kenny Jacobs is leaving for pastures new, which may cause alarums at its ad agency Mother. Jacobs, who joined from Tesco, steered the ‘You’re so Moneysupermarket’ campaign which, it’s fair to say, has failed to ...

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Blow for Mother US as Burger King goes walkabout

I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency –  endless ...

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