Tag Archives: mother

Now Mother produces a fishy tale for Young’s

It’s fish and fishermen all over the place at the moment. A few days ago we took Tesco to task over its predilection for dyed smoked haddock and now Young’s is pushing its ‘homestyle’ (whatever that may be) breaded cod ...

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New boss Al-Zaidy joins the Mothers at McCann London

The Motherication of McCann carries on apace with the appointment of Zaid Al-Zaidy as CEO from chief strategy officer. Al-Zaidy (left) was previously CSO at TBWA London but before that worked with Co-CCOs (sorry for all these C-suites) Rob Doubal ...

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Israeli paper Haaretz in bonking ad first

Is this the first (simulated no doubt) bonk to figure in a commercial? It’s for Israeli newspaper Haaretz (Israel’s oldest) and extols the virtues of its new website (I think, not speaking Hebrew being a disadvantage). Seems a bit pointless ...

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Mother shows off its full range of skills in One Room Paradise for IKEA

Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it for years but it hasn’t really happened. Although it’s reportedly the reason Hollywood talent agency William Morris Endeavor chose to ...

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Halfords appoints Gratterpalm for in-store change

There are two companies you may not expect to find in the UK’s Top 20 agencies: production specialist TAG (now working with Wieden+Kennedy London on Tesco) and Gratterpalm, hailing from Leeds. Gratterpalm is living testimony to the fact that a ...

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Deutsch New York lures digital wizard Rey Peralta from Mother

Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the ...

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