Tag Archives: mother

Israeli paper Haaretz in bonking ad first

Is this the first (simulated no doubt) bonk to figure in a commercial? It’s for Israeli newspaper Haaretz (Israel’s oldest) and extols the virtues of its new website (I think, not speaking Hebrew being a disadvantage). Seems a bit pointless ...

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Mother shows off its full range of skills in One Room Paradise for IKEA

Will agencies ever develop online content for brands as a revenue stream to rival ads? We’ve been hearing about it for years but it hasn’t really happened. Although it’s reportedly the reason Hollywood talent agency William Morris Endeavor chose to ...

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Halfords appoints Gratterpalm for in-store change

There are two companies you may not expect to find in the UK’s Top 20 agencies: production specialist TAG (now working with Wieden+Kennedy London on Tesco) and Gratterpalm, hailing from Leeds. Gratterpalm is living testimony to the fact that a ...

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Deutsch New York lures digital wizard Rey Peralta from Mother

Deutsch New York has hired Rey Peralta from Mother as its new director of creative technology. Peralta has been director of creative technology at Mother since 2009. While there he worked on several digital projects including the launch of the ...

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Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate

** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, ...

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Mother London wins £10m Halfords

UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help ...

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