Tag Archives: mother

Big accounts on the move: Moneysupermarket.com, Nokia and RBS corporate

** Moneysupermarket.com is getting a bit twitchy at Mother, we hear. The ‘Epic’ campaign has never been one of our faves; but Mother is a formidable agency. So why not just sit down and come up with something good? **Nokia, ...

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Mother London wins £10m Halfords

UK cycle and motor accessories retailer Halfords has appointed Mother to handle its account worth £10m or so. Halfords Group Commercial Director Paul McClenaghan says: “We have started on a journey to reposition Halfords as a provider of expert help ...

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Now Mother and Moneysupermarket soar into space

“Save money on your car insurance and feel epic,” says this ad from Mother for Moneysupermarket.com. We know it’s ironic, deliberately over the top etc but, as a proposition, it still feels a bit lumpy. However Mother’s new ad, ‘Astronaut,’ ...

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Boots ditches its trusty girls for the feelgood factor

Boots and agency Mother have put their perky girls (as in ‘Here Come the Girls’) out to grass (they’re a bit matronly by now) and replaced them with a new Christmas campaign which is…what? A nice warm feeling and not ...

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Mother plays an ace with dolphin-loving Megan Fox

Making the most of celebrities is rather a test for an agency and Mother New York took a bit of stick a while ago for its use of celebs including David Beckham for Burger King. But Mother London manages to ...

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IKEA tries subversive as kids take over the house

On the face of it this online film (by Mother presumably) for IKEA is good wholesome stuff, a bunch of kids having a party with some rather large toys. But the toys have a slightly sinister air and the final ...

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